James N. Collins

Human Performance & Nutrition. Trusted by the world’s outliers in sport, entertainment & business. Managing Director, INTRA Performance Group. Former Arsenal FC

[Harvard Business Review @HarvardBiz]

High-pressure decisions aren’t made from a single formula. They come from a set of practices that unfold before, during, and after pivotal moments—and translate directly to business leadership.

Interviews with 11 top coaches across major U.S., European, Australian, and New Zealand professional sports leagues, reveal how they perform under pressure.

Here are the practices they use—and how business leaders can use them to increase the quality of their own decision-making.

https://t.co/9NLzCoz4ND

[James N. Collins @JamesCollinsPN]

@HarvardBiz Superb read from two thought leaders in sports performance @Alan_McCall_ @jbils1972

[James N. Collins @JamesCollinsPN]

Hi All, my work rate on here has decreased rapidly in recent years!😅

All updates are now on the channels below👇

Look forward to connecting there! Best, James

Social media:
💼 LinkedIn: https://t.co/VsR2Nrf7b7
📸 Instagram: https://t.co/bKhuxdqjmW
▶️ YouTube: The High Performance Podcast interview (below): https://t.co/X2JgSUTWfA

Websites:
🌐 Personal Website: https://t.co/8EY8JJlbp5
🌐 INTRA Performance Group website: https://t.co/90VU4IraXd

[James N. Collins @JamesCollinsPN]

INTRA Performance Group (@INTRApg) are recruiting for two Lead Performance Nutritionist roles within European football:

France (Ligue 1)
Spain (La Liga)

Both roles are:
- Full-time positions (requiring relocation)
- Competitive salary and overall package
- A brilliant opportunity to drive a high-profile football nutrition programme, collaborating with key stakeholders, from ownership to players (male & female)

Ideal candidate has:
- >4 years high-performance sport experience, including elite footbal
- Are dynamic, driven, collaborative, and an excellent communicator, to build out a programme over ~3 years
- Are progressive - evidence-informed and innovative
- Are culturally curious and excited to immerse in a new country and culture

Know anyone suitable? Please tag or share this with your network.

If this is you, email your CV & cover letter to: [email protected]

[James N. Collins @JamesCollinsPN]

One of my biggest learnings: The real high performers do extensive due diligence on you.
📚 They’ll read your articles.
🎥 Watch your interviews.
📖 Even read your book.

I now find it very reassuring when someone has taken time to do their research before meeting.

[James N. Collins @JamesCollinsPN]

🚩 Red flags to watch for:
1️⃣ Representative won’t bring the performer onto the discovery call.
2️⃣ Fixated on programme cost or request a break clause in the contract
3️⃣ Turning up late to meetings
4️⃣ Indications they aren’t ready to prioritise a lifestyle change

More than one of these? You’re in for trouble.

[James N. Collins @JamesCollinsPN]

Congratulations @shak and team on the Series B and expansion with @neko!

Source: @Siftedeu

[James N. Collins @JamesCollinsPN]

Read now: https://t.co/S7Jvu1KIok

[James N. Collins @JamesCollinsPN]

What do high performers - athletes, CEOs, and entertainers - really want?

From my work with the 0.01%, here’s what I’ve learned:

1️⃣ They want the credentials and services of your team, as advertised
2️⃣ They want to trust a process that will lead them to a desired outcome
3️⃣ They want your team to understand their unique context

But remember - the real high performers do more due diligence on you than you might expect, before committing:

📚 They’ll read your articles.
🎥 Watch your interviews.
📖 Even read your book.

The performers and their team will want to qualify the scope and depth of your expertise in a world full of social media gurus (which is great!).

But taking on a high performer is a two-way street. The biggest lesson I’ve learned?
🛑 Never ignore red flags in a discovery meeting

🚩 Reps refusing to introduce the performer for a discovery call
🚩 Fixated on programme cost or requesting a break clause in the contract.
🚩 Turning up late to meetings
🚩 Indications they aren't ready to prioritise a lifestyle change

Link to the full article in the comments.

Any additional thoughts? Let me know in the comments!

[James N. Collins @JamesCollinsPN]

I’m excited to share an update! 🥁

I’ve spent 20 years working with high-performance organisations and individuals - World Cup winners, Olympians, Oscar winners, and CEOs - as a specialist in nutrition and human performance.

Now, I’m leading INTRA Performance Group and working as a VC, investing in health and human performance innovation.

I’m passionate about finding people and projects that will make a meaningful difference to our society.

Here, I’ll be sharing blogs, insights, news, occasional humour, and my webinar series on ‘the future of health and performance.’

🛳️ Tomorrow (Wednesday) at 08:00, I’ll ship my first blog: ‘What High Performers Want’.

(If you’re a fan of 00’s rom-coms, this one’s for you! 😅)

[James N. Collins @JamesCollinsPN]

I’m excited to share an update! 🥁

I’ve spent 20 years working with high-performance organisations and individuals - World Cup winners, Olympians, Oscar winners, and CEOs - as a specialist in nutrition and human performance.

Now, I’m leading INTRA Performance Group and working as a VC, investing in health and human performance innovation.

I’m passionate about finding people and projects that will make a meaningful difference to our society.

Here, I’ll be sharing blogs, insights, news, occasional humour, and my webinar series on ‘the future of health and performance.’

🛳️ Tomorrow (Wednesday) at 08:00, I’ll ship my first blog: ‘What High Performers Want’.

(If you’re a fan of 00’s rom-coms, this one’s for you! 😅)

[James N. Collins @JamesCollinsPN]

A big honour for me to work with @FIFAcom on this project.

It’s a personal mission of mine to highlight the importance of nutrition across the 211 member associations, to 'give every talent a chance'.

Also showcasing our groups work @INTRApg @UEFA

https://t.co/TcNh71cZ3e

[James N. Collins @JamesCollinsPN]

A big honour for me to work with @FIFAcom on this project.

It’s a personal mission of mine to highlight the importance of nutrition across the 211 member associations, to 'give every talent a chance'.

Also showcasing our groups work @INTRApg @UEFA

https://t.co/TcNh71cZ3e

[James N. Collins @JamesCollinsPN]

A great presentation from @pushmeet of @GoogleDeepMind to kick off WIRED Health

Event and line up looking superb. Bravo @GregWilliams718 @drjmedeiros

@wiredukevents #WIREDHealth

[Arsenal Performance and Research Team @ArsenalEvolve]

Read our collaborative piece: ‘Football Nutrition: Helping the Planet Win’

@JamesCollinsPN @INTRApg @Alan_McCall_ @agroscope @AlbaReguant @Jeukendrup @FoodSystems

@BarcaInnoHub #GreenFootballWeekend

https://t.co/dCYqheOTFY

[James N. Collins @JamesCollinsPN]

‘Football nutrition: time to help the planet win’

An interdisciplinary editorial involving sports nutrition, agriculture & sustainability ⚽️🌎

Authors: J Collins, A McCall, L van Loon, T Nemecek, A Reguant-Closa, A Jeukendrup, N Meyer

https://t.co/g9V8ZeUAJf

[James N. Collins @JamesCollinsPN]

@Alan_McCall_ @agroscope @AlbaReguant @Jeukendrup @ArsenalEvolve @FoodSystems @BarcaInnoHub A lot of research still required on this theme - but time to increase awareness about simple changes players, clubs and communities can make now 🤝💚

#greenfootballweekend #footballnutrition

[James N. Collins @JamesCollinsPN]

‘Football nutrition: time to help the planet win’

An interdisciplinary editorial involving sports nutrition, agriculture & sustainability ⚽️🌎

Authors: J Collins, A McCall, L van Loon, T Nemecek, A Reguant-Closa, A Jeukendrup, N Meyer

https://t.co/g9V8ZeUAJf

[James N. Collins @JamesCollinsPN]

Cc. @Alan_McCall_ @agroscope @AlbaReguant @Jeukendrup @ArsenalEvolve @FoodSystems

Great to collaborate with @BarcaInnoHub

Our aim is to support players in making decisions for their performance AND planetary health (a ‘win-win’)