Did a @Neko Health body scan in NYC this morning. Fast, painless, and the doctor walked me through everything right after. This is what preventive care should feel like.
At @Founders_Forum, Bloomberg's @EenaRuffini moderated our panel on “The Brave New World of Preventive Health and Peak Performance” with Dorothy Kilroy, Chief Commercial Officer of @ouraring, @HjalmarNilsonne, CEO of @Neko, and @DaphneKoller, CEO of @insitro.
We explored questions at the heart of preventive health: With so much of the conversation focused on making AI more capable, are we investing enough in making humans more capable? Where does AI health hype end and reality begin? And with more health data available to us than ever, how do we know our numbers without being overwhelmed by them?
There was one important through line: as we address big questions, the key is starting small. With preventive health and peak performance, the incremental is monumental. What matters is what we do consistently, not what we do occasionally.
When we launched @Neko in the UK two years ago, it took us 10 months before expanding to our second city.
The US demands a whole new pace of execution.
Just three months after launching our first US clinic in NYC, we’re bringing Neko to Miami.
This location is very different from anything we’ve done before! Sharing more soon.
" [It’s] very remarkable that in 100 years, the model we have for delivering primary care hasn't really changed."
Hjalmar Nilsonne (@HjalmarNilsonne), CEO of @Neko Health, believes something has gone very wrong in healthcare, it has stagnated for decades. Neko is bringing healthcare into the 21st century and making it more affordable by combining state of the art technology and a luxury in-house experience.
"We're lucky that I think it's very clear what the solution is to most of the problems we have in our healthcare system, that someone needs to reconfigure how we deliver healthcare, and that's what we're trying to do."
Watch the whole episode: https://t.co/m7qC6gFiP4
Neko CEO Hjalmar Nilsonne was licking his wounds after "crash landing" a climate startup. Then he got a fateful DM from Spotify's Daniel Ek
Together, @HjalmarNilsonne and @eldsjal co-founded @Neko, a $7B startup that calls itself "the most valuable hour you can spend on your health."
After years operating in Europe, Neko recently launched in NYC, where it's quickly built a waitlist of 50,000 people, and started work on 3 more locations. Miami, San Francisco and Washington, D.C. are next.
“People sometimes think that there’s some machine, and you go in, and you get a kind of paper receipt telling you if you’re gonna die or not,” Hjalmar tells me. “In reality, it’s the exact opposite.”
On The Upstarts Podcast, Nilsonne talks about the fateful Twitter DM from Ek that got Neko going; why the doctor visit hasn’t changed much in 100 years; and how to keep a startup team motivated while chasing a long-term “moonshot.”
Plus, he shares his Upstart Moment: a bet-the-company pivot driven by an internal memo he wrote, “Free Is Not Enough.”
A big thanks to this season's sponsors @Atlassian and @chargebee for supporting unfiltered founder interviews like this 🫡
CHAPTERS:
00:00 Introduction
01:48 Mapping Your Body In One Hour
03:54 Why The Doctor’s Visit Hasn’t Changed In 100 Years
07:31 Building Four Businesses In One: Devices, Hardware, Software, Clinics
09:22 Breaking Down A Neko Visit First-Hand
12:58 Why Half of Neko’s U.K. Members Never Had A Health Check
16:59 ‘Brutally Efficient With Your Time’: Why Every Second Counts
19:04 Helping Human Doctors, Not Replacing Them
22:40 Delivering Outcomes For the 92% Of Members Not At Risk
26:47 A Climate ‘Crash Landing’ And A DM From Daniel Ek
33:12 Motivating A Team To Chase A Moonshot
37:42 Neko’s Upstart Moment: The ‘Free Is Not Enough’ Memo And Pivot
41:30 Pricing Neko Accessibly For The 99.9%
45:44 What The Tesla Roadster Can Teach Founders About Change
48:33 Space-Age Scan, Old-School Advice: Cut The Coffee
Thanks for watching!
My @Neko health checkup by @eldsjal@HjalmarNilsonne was INCREDIBLE! This is the future of preventative health.
Hands down Neko health best experience I’ve EVER had in healthcare.
First off I was excited to go to for the last two weeks.
Second, the experience lived up to the hype.
Third, I bought another scan for a year out.
Fourth, Im happy to know so much insight about my body (53 blood markers, kidney health, liver health, skin health and more)and what I can do to continue to optimize my health.
Some pics and vids (think I will make a more comprehensive one later):
I had a feeling New Yorkers would embrace Neko Health, but 50,000 people on the waitlist in just two weeks? Wow!
Our second NYC location opens in January, with more on the way!
Just 2 weeks after launching @Neko in the US, our NYC waitlist has doubled – with 50K people now in line for a scan.
The good news is that more capacity is on the way!
Today we're announcing that location #2 in the city will open at Brookfield Place in Battery Park City in January.
Plus, we have 2 more NYC locations already under construction so that we can deliver even more scans next year.
Preventive care should be something you want to come back to.
“We’re trying to redesign what healthcare could look like.”
Daniel Ek (@eldsjal) on the thinking behind @Neko, now open in New York.
Via @SquawkCNBC.
Great first health scan experience at @Neko.
Comprehensive scan and biomarkers.
Staff was incredibly friendly and accommodating.
Appointment itself was super smooth - took roughly 30-40min or so and ended with a good walkthrough of ALL my results with a physician.
Straight out of a sci fi film.
Fortunately - all in good health 🙏 and look forward to my next one and the ones after that.
finally got my @neko robe pic...
but in all seriousness, most people put off their annual checkup. after my scan yesterday morning, i can confidently say that this might be the one that you actually look forward to.
the whole thing takes ~1 hour and the part that i loved as someone with a million questions (at all times) was this: there's a screen up the entire time that shows you what's next and where you are in the appointment, so you always know what's coming and why it matters. there's no sitting alone in a flimsy paper robe wondering what's happening, or when you'll actually see the doctor. (also the butter yellow robe is very chic, which shouldn't matter but absolutely does)
they imaged my feet for longevity markers, checked visceral fat around my organs, took 6,000 photos of my skin (i apparently have 222 markings??), and did an EKG.
my favorite part was that they sent my blood to the lab while i was still there, and by the time i sat down with the doctor, all my bloodwork and scan results were ready. no waiting a week and wondering if something's wrong. you know everything before you walk out the door, then you get a personalized action plan in the app after (i opted into the AI transcription during the visit).
i'm about to start training for the tokyo marathon, so it was a good time to get a baseline (but honestly it's always a great time to check in on your health)!! so grateful for the @neko team for this awesome experience - if you're in NYC, i hope you can try it for yourself soon!!
@shak@sarahmcbride@eldsjal@alexisohanian
shoutout @N_Sportelli for the intro 🤝
🚨 ALL-IN INTERVIEW: Daniel Ek
Thanks to our partners:
@CPIWealth & @northwestagent
- Fixing American Healthcare
- Catching Disease Before It's Too Late?
- Applying the Spotify Playbook to Healthcare
- AI's Upside & Open Source
++ much more!
(0:00) @eldsjal joins the Besties!
(1:14) Starting Spotify: Beating piracy and betting his own money on the record labels
(6:10) Neko Health: The Spotify playbook for healthcare, the $499 body scan, and why US healthcare waits until you're sick
(36:04) AI: Tech's failure to sell the upside, open vs. closed models, and regulating compute
(44:24) Back to Spotify: Podcasting's open standards and the Stardoll origin story
-----------------------------------------
Thanks to our partners for making this possible!
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Neko’s clinics feel more like a members’ club or spa than they do a doctor’s office.
That’s the point. For too long, we’ve accepted medical spaces as places to endure, with little attention given to how they make us feel while we’re in them.
Neko is in the medical business, but approaches the experience more like hospitality, designing around thousands of tiny details meant to make members feel calm, cared for, and almost unaware of the machinery around them.
Your shoes end up where you need them. Blood samples disappear into the wall. You rarely cross paths with anyone you don’t need to see.
Explore Neko’s new New York location in our latest SUNDAY STUDY, live now on Substack.
A cold DM from Daniel Ek and suddenly the thing you swore off becomes your life's work. Best founder stories almost never go according to plan. I'm proud to be an investor in @Neko
https://t.co/nRRMZDC4pc
20 years ago, I was here in New York, pitching a small startup from Europe.
This week, I'm back here, once again in pitch mode, talking to friends old and new about democratizing preventive health with @Neko.
I've always been obsessed with building the most amazing product possible. And with Neko, the end goal is to truly change consumer behaviour. We want as many people as possible to have access to quality preventive healthcare - not for the 1%, but for the 99%.
Thank you to my co-founder Hjalmar (@HNilsonne) and to the amazing team that made our first New York clinic opening possible today.
In 2018, the absolute last thing I wanted to be working on was healthcare despite coming from a family of doctors.
Then I received a DM from Daniel Ek out of the blue to work on a company together, just as Spotify was getting ready to IPO and my previous startup was winding down.
This is the backstory of how @eldsjal convinced me to change my mind on healthcare and start Neko together.
Thanks for having me in the studio, @clairejyz & @Machiz!