James Peacock

Profit Focused Marketing | &

[James Peacock @JamesPeacock]

@scalesurfer_ Thanks for sharing your thoughts! I'll never understand moving winners. Why not let them scale in the original ABO ad set? then just move to a graveyard after they fizzle. Why move them twice?

[James Peacock @JamesPeacock]

@JackHenryPaxton Yeah really hoping they revert this or give option to opt out

[James Peacock @JamesPeacock]

Meta just turned off one of my ads without consent...

Reason?

“No results in the past 14 days.”

Except… it did drive a purchase. Two, in fact.

Meta just didn’t see them. My MTA tool did.

And that’s the problem.

#dtc #metaads #ppc #marketing

[James Peacock @JamesPeacock]

@binghott Very frustrating but another reason why I pay 3rd party tools to launch ads. Unchecks all that garbage.

[James Peacock @JamesPeacock]

@jasonyimco I assume if we already have the Shopify CAPI integration set up we are good to go? Does this only benefit companies not on Shopify?

[James Peacock @JamesPeacock]

@Nugennath Don’t blame you

[James Peacock @JamesPeacock]

@AndyMurphyyyyyy I'm not risking my client's success over this. If it mattered that much to the brand clearly they would push back more on Meta. But guess what? They make us a ton of money so we follow their rules.

[James Peacock @JamesPeacock]

Meta forcing advertisers off credit cards = annoying.
But here’s the real issue: They tell you to switch to monthly invoicing by April 1…and don’t mention it takes a few business days to set up.

Maybe they will extend the deadline.

Maybe your ads shut off.

[James Peacock @JamesPeacock]

@AndyMurphyyyyyy Let me guess you sell a tool/service to help? lol

[James Peacock @JamesPeacock]

@heyitsalexP Love this breakdown thanks!

[James Peacock @JamesPeacock]

@AndyMurphyyyyyy got everything sorted and already made the switch. If brands are that desperate to drag their feets they have bigger issues 😉

[James Peacock @JamesPeacock]

@natelagos why would CRV dip? Are you saying RTN campaigns started serving to new people? If your ACQ campaigns started to leak existing customers in wouldn't it increase or flat CRV?

[James Peacock @JamesPeacock]

Anyone else’s accounts spending below target today by a wide margin?

[James Peacock @JamesPeacock]

@binghott Refunds rarely hit and even when they do the amounts are a joke.

[James Peacock @JamesPeacock]

@MetaBizStatus Yup seeing campaigns spend way more than anticipated

[James Peacock @JamesPeacock]

X ads are complete trash. That's my update for today!

[James Peacock @JamesPeacock]

@codyplof What were the leaks you patched specifically? I try everything I can on exclusions and still so many repeat customers get through.

[James Peacock @JamesPeacock]

@itsliellevin 😂

[James Peacock @JamesPeacock]

@dtcpages How do you know it’s a “conversion machine”

[James Peacock @JamesPeacock]

@oliverbrocato Depends on size of org, responsibilities. Too vague of a statement to die on.