@scalesurfer_ Thanks for sharing your thoughts! I'll never understand moving winners. Why not let them scale in the original ABO ad set? then just move to a graveyard after they fizzle. Why move them twice?
Meta just turned off one of my ads without consent...
Reason?
“No results in the past 14 days.”
Except… it did drive a purchase. Two, in fact.
Meta just didn’t see them. My MTA tool did.
And that’s the problem.
#dtc#metaads#ppc#marketing
@AndyMurphyyyyyy I'm not risking my client's success over this. If it mattered that much to the brand clearly they would push back more on Meta. But guess what? They make us a ton of money so we follow their rules.
Meta forcing advertisers off credit cards = annoying.
But here’s the real issue: They tell you to switch to monthly invoicing by April 1…and don’t mention it takes a few business days to set up.
Maybe they will extend the deadline.
Maybe your ads shut off.
@natelagos why would CRV dip? Are you saying RTN campaigns started serving to new people? If your ACQ campaigns started to leak existing customers in wouldn't it increase or flat CRV?