Janna Parker

I am an Associate Professor of Marketing. Read my marketing education blog on my website. Proud to be a La Tech Bulldog. #EverLoyalBe #sharepositivestories

[Janna Parker @JanMPar]

@HannahThibedeau @realDonaldTrump I’m happy as an American to be supporting Mexico in March and Canada in May with my tourist dollars.

[Janna Parker @JanMPar]

Headed to Mexico for vacation in March and to Canada in May for a conference and extra days as a tourist. Supporting our allies with my tourist dollars. #tariffs #tariffwar #Mexico #CanadaUSTradeWar #MexicoUSTradeWar #Canada

[Janna Parker @JanMPar]

Congratulations to all the authors!

[Journal of Business Research @JofBusResearch]

2023 Editor’s Choice: Sales Track
“Would you do me a favor? How salesperson favor requests positively affect consumers’ perceptions of negotiations”

Complimentary access for six months.
at https://t.co/P6vKEPl9qy
#JBR #JournalofBusinessResearch #SalesResearch #B2C

[Journal of Business Research @JofBusResearch]

The JBR Co-EICs and Senior Editors have selected the 2023 Editor’s Choice Articles. Complimentary access for six months is provided for all articles on the list.
The full list of articles is available at https://t.co/cBBigmNCJc.
#JBR #JournalofBusinessResearch #Elesevier

[Journal of Business Research @JofBusResearch]

The Table below highlights how JBR is doing compared to the FT-50 journals in Management.
Again, we thank the scholars who read and cite JBR articles, as well as the authors, reviewers, and AEs, for the wonderful IF score.

#JBR #JournalofBusinessResearch #ImpactFactor

[Journal of Business Research @JofBusResearch]

The Impact Factor (IF) scores are out, and the Journal of Business Research is doing very well compared to other business and marketing journals.

The Table below highlights how JBR is doing compared to the FT-50 journals in Marketing.

#JBR #JournalofBusinessResearch

[Journal of Business Research @JofBusResearch]

JBR Co-EICs Dipayan Biswas and Mirella Kleijnen traveled to conferences in May to share their advice and knowledge with conference attendees.

#JBR #JournalofBusinessResearch #Publishing

[JMU News @JMUNews]

In the news: In a review of State Farm Insurance by WalletHub, JMU marketing professor Jana Parker said company size can benefit some customers. She also advised people shopping for insurance to consider customer service and claims handling. https://t.co/Pfq8VbCpyW

[Journal of Business Research @JofBusResearch]

JBR Open Access Article Spotlight
Playing with emotions: Text analysis of emotional tones in gender-casted Children’s media

Eric Setten & Steven Chen
Download at https://t.co/UkD6sJgc79
#JBR #JournalofBusinessResearch # Childrenmedia #textanalysis

[Journal of Business Research @JofBusResearch]

Special Issue Call for Papers!
Corporate Sociopolitical Activism: Building Understanding of Organizational Stances on Controversial Issues
Submission Window: May 1 - July 1, 2024
The CFP is available at https://t.co/wP03ydixBD
#JBR #JournalofBusinessResearch

[Janna Parker @JanMPar]

@MrMarketingPhD Congratulations! Remember, it's never too early to read journal articles to your baby! Some play Mozart, but marketing professors read peer-reviewed articles. Your baby will recognize your voice at birth.

[Journal of Business Research @JofBusResearch]

2024 Special Issue Submission Deadlines!
We hope our followers are having a productive year! If you have a research project that you are working on, check out the full CFPs for the special issues at https://t.co/wP03ydixBD.
#JBR #JournalofBusinessResearch #CFPs

[Journal of Business Research @JofBusResearch]

JBR Open Access Article Spotlight!
“Learning from machines: How negative feedback from machines improves learning between humans”
Zou, Ertug, and Roulet Vol. 172, Feb. 2024
Download at: https://t.co/lZD5EsSbMb
#JBR #JournalofBusinessResearch #machinelearning

[Janna Parker @JanMPar]

2023 was a fantastic year for the Journal of Business Research. I'm honored to be the Social Media Editor. Watch the video for JBR metrics, including Impact Factor.

[Journal of Business Research @JofBusResearch]

Thank you to everyone following our social media accounts and engaging with our content. We look forward to seeing all that our editors, reviewers, and authors will accomplish in 2024.

#JBR #JournalofBusinessResearch #Elsevier

[Journal of Business Research @JofBusResearch]

Happy January!
JBR published two volumes this month. Volume 170 contains 54 articles of which 12 are Open-Access. Read the TOC and download articles here: https://t.co/cnFuJ0AFkp
#JBR #JournalofBusinessResearch #OpenAccess

[Journal of Business Research @JofBusResearch]

Season's greetings to our community! Thank you for being a part of it! #JBR #JournalofBusinessResearch #HappyNewYear2024 #Elsevier

[Journal of Business Research @JofBusResearch]

JBR Open-Access Article Spotlight!

“Coping, rumination, and electronic word-of-mouth: Segmenting consumer responses to service failure via fuzzy clustering”
By Gannon, Taheri, Disegna, & Prayag , Volume 166
Download the full text at https://t.co/H9FXawlboY.
#JBR #Servicefailure

[Janna Parker @JanMPar]

One more topic to add when teaching about Generative AI in my digital marketing classes.

[Marie Haynes @Marie_Haynes]

The New York Times is suing Microsoft and OpenAI, accusing them of using its articles to train AI tools without permission, highlighting a pivotal conflict over intellectual property in the AI era.

My notes after reading the case summary:

-The NYT alleges Microsoft and OpenAI's AI tools were trained with its content, affecting journalism's revenue models.

-Negotiations for a resolution since April 2023 have been fruitless.

-OpenAI, initially altruistic, is now profit-driven, using unlicensed content.

-Wirecutter, a NYT subsidiary, faces revenue loss due to AI duplicating its content causing a reduction in affiliate sales.

-Instances of AI fabricating NYT-related content are noted. And bypassing paywalls.

This is just the start of legal battles against LLM tools most likely.

Looking for some reading today? This is super interesting:

https://t.co/VcGtvJGzXb

[Janna Parker @JanMPar]

Social Media Marketing: A Commentary on Teaching and Learning in a Dynamic Field - Janna M. Parker, Kevin W. James, 2023 Journal of Marketing Education. https://t.co/upcxdndKK1 @VLCrittenden1 Thank you for guiding us through this process.
#socialmediamarketingeducation

[Journal of Business Research @JofBusResearch]

JBR Open Access Article Spotlight
This article discusses the impact of autonomous technology (AT) such as AI and robotics on consumer and worker interactions.
The full text can be downloaded at https://t.co/laMNeAMtuE
#JBR #JournalofBusinessResearch #OpenAccess #AI #robotics