Janet Hull OBE

IPA Director of Marketing Strategy with a focus on marketing effectiveness & Creative Industries Council lead on all tings CreaTech and UKAEG

[Janet Hull OBE @janet_hull]

@VCCP @SIPnewscenter @PDChinese Good to see!

[Janet Hull OBE @janet_hull]

@trevorbmbagency I remember fondly how you spoke with great passion at an IPA event years ago about your childhood fascination with space and how you had already reserved your ticket on the second public flight with Virgin Galactic! I’m so happy that your dream is finally becoming reality, Trevor

[Janet Hull OBE @janet_hull]

Congratulations all! @The_IPA

[Institute of Practitioners in Advertising (IPA) @The_IPA]

Receiving a Fellowship:

@UMWorldwide's @albert_bernard, @OMD_UK's Rhian Feather, @BlnDollarBoy's Simon Harwood, @PHD_UK's @1jonkershaw, @ASGandPartners' Valerie Ludlow, @HavasMediaUK's @Tony_Mattson, @McCann_UK's @iamharjsingh and @WavemakerUK's @lisajthompson18

[Institute of Practitioners in Advertising (IPA) @The_IPA]

Receiving a Fellowship:

@UMWorldwide's @albert_bernard, @OMD_UK's Rhian Feather, @BlnDollarBoy's Simon Harwood, @PHD_UK's @1jonkershaw, @ASGandPartners' Valerie Ludlow, @HavasMediaUK's @Tony_Mattson, @McCann_UK's @iamharjsingh and @WavemakerUK's @lisajthompson18

[Janet Hull OBE @janet_hull]

Honoured to be in such great company @The_IPA @ISBAsays @Meta #effworks #effectiveness

[Institute of Practitioners in Advertising (IPA) @The_IPA]

Receiving an Honorary Fellowship:

@Meta's @peteb_, outgoing IPA Director of Marketing Strategy @janet_hull OBE and @NatWestGroup's Margaret Jobling

[Institute of Practitioners in Advertising (IPA) @The_IPA]

Are you ready for the Third Age of Effectiveness?

Tomorrow @BinetLes, Dr @Grace_Kite & @tomroach will outline challenge the narrative that creativity is declining and digital is the culprit in a follow up from their session in Cannes last week: https://t.co/6ccmb48VMP

[Les Binet @BinetLes]

Join me, @Grace_Kite e and @tomroach tomorrow 3pm UK time for a special extended version of our Cannes talk on the effectiveness of digital advertising - with extra content.

Register below

#advertising
#marketing
#digitaladvertising
#brand

[Institute of Practitioners in Advertising (IPA) @The_IPA]

Some highlights from a fantastic week in #Cannes for the IPA team.

If you missed our session on the Third Age of Effectiveness, we will be running it again next week in a free webinar. Register now: https://t.co/VAUaF6G7rj

[Janet Hull OBE @janet_hull]

Best session yet, I’m reliably informed @The_IPA

[Les Binet @BinetLes]

Today, 10.30, Terrace Stage. See you there!

[Janet Hull OBE @janet_hull]

Be there if you ‘Cannes’!

[Institute of Practitioners in Advertising (IPA) @The_IPA]

Can't wait for our #Cannes session on the Third Age of Effectiveness to start shortly with our incredible speakers @BinetLes Dr @Grace_Kite @tomroach and @BBHLondon's Karen Martin.

[Les Binet @BinetLes]

Recently, the more savvy digital marketers have been adding econometrics to their toolkit. Join Grace Kite at Cannes next Tuesday to find out how those that use it are seeing better results and bigger profits.

https://t.co/81WZZMBrxx

#advertising #effectiveness #econometrics

[Institute of Practitioners in Advertising (IPA) @The_IPA]

Effective brand-building advertising campaigns have a proven ability to maintain a brand's pricing power and grow its profits. In these tough times, why not look at the evidence we've accumulated over many years?

Find out more at https://t.co/ksjXWbyPOR #EffWorks

[Institute of Practitioners in Advertising (IPA) @The_IPA]

“What one-line brief might I like to give my successor?”

Read more from @janet_hull OBE, our retiring Director of Marketing Strategy, as she sits down with @TheDrum to reflect on her mission to make the industry more accountable & show its worth: https://t.co/7GyiBC5oj0

[Janet Hull OBE @janet_hull]

Good luck to all those agencies now approaching the deadline for 2023 applications. We are here to help #EffWorks @The_IPA

[Institute of Practitioners in Advertising (IPA) @The_IPA]

How can you prove your agency culture is dedicated to effectiveness? Apply for IPA Effectiveness Accreditation before the end of May as we celebrate the agencies taking steps to foster an effectiveness culture: https://t.co/c6ahrzDJvv

[Janet Hull OBE @janet_hull]

This sessions promises new insights and new data. Tuesday 10.30. Be there! #cannes #EffWorks @WARCEditors @The_IPA

[Institute of Practitioners in Advertising (IPA) @The_IPA]

Digital promised more effectiveness & accountability. Did reality live up to the hype?

@BinetLes @Grace_Kite @tomroach & @BBHLondon's Karen Martin will be at #Cannes to explain the paradigm shift in digital marketing & what it means for digital strategy: https://t.co/KOgB77sydA

[Institute of Practitioners in Advertising (IPA) @The_IPA]

Digital promised more effectiveness & accountability. Did reality live up to the hype?

@BinetLes @Grace_Kite @tomroach & @BBHLondon's Karen Martin will be at #Cannes to explain the paradigm shift in digital marketing & what it means for digital strategy: https://t.co/KOgB77sydA

[Janet Hull OBE @janet_hull]

Big news from me!
And big thanks to all my industry friends and allies @The_IPA @ad_association @CreativeIndsUK

[Institute of Practitioners in Advertising (IPA) @The_IPA]

"A tour de force"
"Her legacy is second to none"
"A one-in-a-million leader"

With the remarkable @janet_hull OBE announcing her retirement today, we have collated some thoughts from around the industry as we honour one of adland's driving forces: https://t.co/jROpCJhyNP

[Janet Hull OBE @janet_hull]

Our best title yet! #EffWorks @The_IPA

[Institute of Practitioners in Advertising (IPA) @The_IPA]

Can't believe it has been 10 years! If you haven't read it before, Les & Peter's seminal work - The Long and the Short of It - is available from our website: https://t.co/QlTPwR8BPt
#GodfathersOfEffectiveness

[Janet Hull OBE @janet_hull]

Congratulations for a fantastic programme to @Aislingthinks for #UKAEG @The_IPA @ad_association #SXSW

[Aisling Conlon @Aislingthinks]

Half way through day 2 at UK House x #SXSW and we are now at full capacity to hear from UK advertising! 🙌 🔥

[Check Warner @checkwarner]

Most UK VCs (70%+?) & up to 50% of UK startups banked with SVB. They are the most innovative companies in the UK, driving growth and creating jobs. They have taken many years to build. They (& the UK tech ecosystem as a whole) risk being decimated if SVB UK is not rescued, fast.