Pete Buckley

Connection Planner @ Facebook

[Pete Buckley @peteb_]

"JavaScript is not available." https://t.co/2xy7pikAYA

[Pete Buckley @peteb_]

"Gareth Price" https://t.co/dYFK9PA1mg

[Gareth Price @G_Price]

The Long & the Short of It is a fantastic paper but it's not wrong to Q the detail behind such a precise 60:40 split: pre-2014 assigning channels a role of either 'brand' or 'activation', 2014> asking case study authors what they believe the split to be. https://t.co/LHp7NwGDLZ

[Pete Buckley @peteb_]

"james Hankins" https://t.co/1ObB483trv

[[email protected] @JCPHankins]

@ehdecker @helenedw It's worth reading @peteb_ IPA essay from a few years back. Consolidates a lot of this thinking. Was also the culmination of that period in media/Comms planning where we had true ambition.

[Pete Buckley @peteb_]

"Alex Steer" https://t.co/D2aoH0M1HE

[Pete Buckley @peteb_]

"Chetan Murthy on Twitter" https://t.co/UNNh5wXYVW

[Pete Buckley @peteb_]

"Isabel on Twitter" https://t.co/CZlDtqYrNu

[Isabel @isabeltewes]

🔥Oculus Quest scores #1 best tech of the year from Mashable.
Sure, there’s a backhanded compliment in saying “we weren’t expecting VR to be cool” but landing at the top for about half the price of other tech on the list? 🏆🥇it’s a decided win.
https://t.co/Me86IP1323

[Pete Buckley @peteb_]

"Dave Stratton on Twitter" https://t.co/iLLc7wpVqU

[Dave Stratton @davestratton]

Very proud of the team producing this! 👏

[Pete Buckley @peteb_]

"John Self on Twitter" https://t.co/GZ1b4MwNv1

[John Self is now on Bluesky @john_self]

Mr Silly’s shoes are made of custard creams, discuss

[Pete Buckley @peteb_]

"Graham Fisher on Twitter" https://t.co/AK3EfbW5la

[Graham Fisher @gf206]

I knew it'd been a long stint in the office today, but this still seems a somewhat implausible time to be leaving Waterloo...

[Pete Buckley @peteb_]

"richard shotton on Twitter" https://t.co/4tMOo9sFax

[richard shotton @rshotton]

After 18 years of working full time at agencies, I've decided to go part-time

The plan for my own time is to focus on applying behavioural science to advertising, whether that’s consulting, training, speaking or writing

If you have any suitable projects please let me know

[Pete Buckley @peteb_]

"MB on Twitter" https://t.co/bBZF5aLV7M

[Pete Buckley @peteb_]

@johngriffiths7 Thanks John, loved the book, it’s a classic

[Pete Buckley @peteb_]

"APG on Twitter" https://t.co/8twnCQkDC7

[APG @APGLondon]

Our briefs state “what do we want the audience to think, feel and do”, there’s little regard for what they want... - @peteb_ https://t.co/UCrcqGU0Yf

[Pete Buckley @peteb_]

"T.J. Holmes on Twitter" https://t.co/qndrAmpU4l

[T.J. Holmes @tjholmes]

Who is this brother talking about love?! I am LOVING him. #RoyalWedding

[Pete Buckley @peteb_]

"richard shotton on Twitter" https://t.co/UJJZxvHI0r

[richard shotton @rshotton]

David Ogilvy's 1982 advice on how to write:

Including point #4: jargon is the "hallmark of a pretentious ass"

Via @ThamKhaiMeng

[Pete Buckley @peteb_]

"Dan Plant on Twitter" https://t.co/kNhYvXepLR

[Dan Plant @dnplnt]

If people aren't even looking at you, how do you get their attention? Really interesting article covering a poorly understood but hugely influential media opportunity https://t.co/U2wvsfMcUP

[Pete Buckley @peteb_]

"John Paul Cadman on Twitter" https://t.co/aRseaIy3kV

[John Paul Cadman @jpcadman]

I ❤️ LinkedIn

[Pete Buckley @peteb_]

"Chris Yorkston on Twitter" https://t.co/pJSKk0aGDK

[Chris Yorkston @chrisyorkston]

Best car commercial, ever https://t.co/ihXXg9JqXk

[Pete Buckley @peteb_]

"Dan Snow on Twitter" https://t.co/0un6x4Re1v

[Pete Buckley @peteb_]

"richard shotton on Twitter" https://t.co/gomZE8sNjc

[richard shotton @rshotton]

The launch event for my new book, The Choice Factory, will be in
London on February 13th and hosted by @rorysutherland
If you want to come, sign-up here: https://t.co/3KD4vsVypg