Jack Appleby

Social Media / Influencer Marketing Consultant
Writer, Future Social (85k subs)
Work: Microsoft, Verizon, Beats By Dre, Community (six seasons and a movie!)

[Jack Appleby @jappleby]

I've got two jobs now, with two very diff looks.

Together, they combine for 450,000 followers.
Two totally unique media businesses.

I'm a marketer/consultant... and a pro hooper?

Lemme explain.

MY MARKETING SIDE

You're on my Twitter right now, so you probably know Marketer Me. I spent 15 years working social media campaigns for brands like Microsoft, Verizon, Beats by Dre, Community (six seasons and a movie!), Minecraft, Rock Band, and a whole lot more. Since then, I started my newsletter Future Social, along with my LinkedIn & Twitter presences—I write daily thoughts on social media, content, & branding for 250,000 marketers hungry to learn! I also have quietly just started my own consultancy (more on that soon), and am looking to do more speaking this year!

MY HOOPS SIDE

Three years ago, I decided to make a couple videos about my "adult basketball comeback" just for fun—no strategy, wasn't trying to do anything with it... then the third video went viral. Now I'm "How To Hoop Forever" on IG + TikTok, sharing my life as a 37-year-old washed-up ex-college player just trying to get it back. What started as some rec league videos somehow ballooned into me owning my own professional FIBA3x3 basketball team... which I also play on? It's honestly an insane story—just got back from a pro tournament in Germany. The account's got 200,000 followers right now & a rather crazy view rate—did about 35 million views last year with only 170,000 followers at the time.

I'm really proud of this crazy double life I've built—I'm living my dreams. And hey, if you'd like to work or partner together on either, give me a shout: [email protected]

[Jack Appleby @jappleby]

James Dolan is really about to James Dolan the moment where he could’ve finally stopped being James Dolan.

[Mayor Zohran Kwame Mamdani @NYCMayor]

MSG requested a permit for a watch party for 500-999 fans. We approved that permit for 999 fans.

Mr. Dolan has now decided to cancel the watch party.

I know this is breaking hearts across our city.

But if there's one thing Knicks fans don't need permission for, it's showing up for our team wherever we may be — no matter the block or the borough.

Knicks in five.

[Jack Appleby @jappleby]

Okay but actually, the 3 hour Amtrak from NY to DC is pretty easily my most focused work time.

Something about the scenes passing by while I’m typing is just soothing.

[Amtrak @Amtrak]

why WFH when you can WFTHETRAIN?

[Mayor Zohran Kwame Mamdani @NYCMayor]

NEW YORK: We’re back outside the Garden.

We have approved a ticketed MSG watch party for Game 4. More details soon.

As we prepare to watch together, let me be clear: this is a historic, joyful moment for our city. We will not allow it to be disrupted by violence.

Be safe, take care, and celebrate responsibly.

Knicks in 5.

[Jack Appleby @jappleby]

I am 30% worse at my job on bad sciatica days.

Annoyingly hard to think when I have radiating aching from my shoulder blade to my calf.

[Jack Appleby @jappleby]

Let’s be really clear here:

This is not “how Knicks fans” act.
This is a select group of assholes.

Knicks fans love the team,
but 99.99% are not jumping people.

[PartiKing @parti_king]

🚨INSANITY🚨

SPURS FAN gets ASSAULTED by a rabid mob of New York Nicks fans

Police is nowhere to be found…

[Jack Appleby @jappleby]

This is Trump (and Dolan’s) most selfish act by far. Absolutely ridiculous to disrupt New Yorkers in this incredible moment.

[Christopher Robbins @ChristRobbins]

POV you paid $10,000 for a Knicks ticket but can’t get into MSG

[Jack Appleby @jappleby]

@KaposkiDanni @qpmikeqp @BobTells @HelloFresh Literally no they don’t

[Jack Appleby @jappleby]

Okay, this is INSANE & hysterical & just about as viral as l've ever seen a brand social media post.

Presented with absolutely no commentary from me, here's @HelloFresh’s pride post.

Whatcha think of this?
Amazing? Truly crazy?

[Jack Appleby @jappleby]

@DanyEatsWorld Haha, my brain was broken on this tweet.

[Jack Appleby @jappleby]

@denk_tweets Just DMed you a little something something

[Jack Appleby @jappleby]

Huge Instagram News:

You can now reorder your Instagram grid!

Meta gave me early access so I could write some strategies for ya. Read here: https://t.co/JkFjNAHvbt

[Jack Appleby @jappleby]

I hateeee seeing young men
enter the “manosphere.”

Love that Caliber built a social media campaign specifically to help dudes learn a little EQ. Here’s my case study on their Movember Confession Box content:

https://t.co/fiCzHxk5om

[Jack Appleby @jappleby]

The funniest twitter reply will always be "no one cares"

Sir, you cared enough to reply with "no one cares"

That's top tier caring

[Jack Appleby @jappleby]

@goobtub @CyderKnight @grok Is it hard being the most literal person ever

[Jack Appleby @jappleby]

This is how young pros kill their careers.

The DREAM is for one of our underpaid, work-our-ass-off projects to hit big so we get a huge bag on the next job—not because we should ~pay our dues~, because of course we worked cheap when we had short resumes!

She’d have gotten that big payday + opportunity now, because she proved her success! Now she’s gonna be viewed as professionally immature for misunderstanding the market—that of course she, and NO ONE, was paid well on a movie that was 99% likely to make no money, but then turned into a cultural phenomenon.

[TheWrap @TheWrap]

"Obsession" art director Sally Choi calls for industry change as she only earned less than $7000 as the film nears $175 million globally. https://t.co/EbnioeEXwb

[Jack Appleby @jappleby]

@KaposkiDanni @HelloFresh Do you mind if I ask your political leanings?

Cancelling a subscription because of one social media post feels like a very strong overreaction. I'm curious why you're so offended? Would you describe yourself as religious?

[Jack Appleby @jappleby]

@Summer__Crane Just to be clear: so you're saying she's underpaid now, and she will be underpaid later, based on how the industry works?

By the laws of capitalism, that fundamentally would mean she's... paid correctly

[Jack Appleby @jappleby]

@DragonflyJonez Also, I like Bill Simmons' argument that at some point, we actually do have to knock points off for him leaving for baseball. That the GOAT race is so close that him missing two prime years, then people championing his 6-0 finals thing, is weird.

[Jack Appleby @jappleby]

So about these Twitter Bots
That say insane things on Twitter
I actually don't think they're bots
But something far worse:

humans.

[Jack Appleby @jappleby]

@prettylieb @HelloFresh You never ordered from them once in the first place, this is just a bot.

[Jack Appleby @jappleby]

@mikepat711 @HelloFresh You're a smart dude, tho, Mike. Is that reallyyyyy how you associate them?