Jason Keath 🇺🇦

Author of More Bad Ideas. Creativity speaker. Marketer. Artist. Autistic.

[Jason Keath 🇺🇦 @jasonkeath]

Does social media feel off to you lately?

I'm working to quantify this shift & make it actionable at the next Social Fresh. This slide from my State of Social report begins that convo, 20 yrs of social shift.

2006 — “SOCIAL media”
2026 — “Social MEDIA”

[Mark R. Brown, AICP, CNU @Car_Free_USA]

It hurts.

[Jason Keath 🇺🇦 @jasonkeath]

@michaelmiraflor @ThatChristinaG 👏 👏

[Jason Keath 🇺🇦 @jasonkeath]

@staphwriter Joe Planks

[Jason Keath 🇺🇦 @jasonkeath]

@jmmohr If you already have the creative direction:
1. Quick panels to test recall/message
2. Meta static/brand lift campaign

If starting from scratch I'm increasingly a fan of UGC + Creators as an initial phase for generating message variety

[Jason Keath 🇺🇦 @jasonkeath]

@williamjordann Maine?

[Chris Moody @moody]

This photo from Election Night in Boone, North Carolina, is a modern Norman Rockwell painting

📸 Credit: Noah Williford, @TheAppalachian

[Megan Coyne @megancoyne23]

going to vote straight-ticket Democrat in my solidly blue district

[Jason Keath 🇺🇦 @jasonkeath]

@log4j @verge

[Jason Keath 🇺🇦 @jasonkeath]

@immad @mercury Congrats!

[Jason Keath 🇺🇦 @jasonkeath]

@bentossell Treg + Claude.

Fine tune for quality not cost, that’s one key (it’s a marketplace, treat it like that - similar to apify etc). You’ll get to 80-90% the level of an Apollo or equivalent.

[Jason Keath 🇺🇦 @jasonkeath]

@sab8a 2 is the only readable one.

[Rumpelstilzken @stay_wokeness]

Selenskyj bestätigt: Die Ukraine wird weiterhin Rechenzentren in Russland angreifen, um russische Bot-Farmen zu stören.

Dies ist ein legitimes Ziel, da diese Zentren dazu genutzt werden, den Westen zu spalten und die Unterstützung für die Ukraine zu untergraben.

Slawa Ukrajini

[Jason Keath 🇺🇦 @jasonkeath]

@jruckman Yes this

[Jason Keath 🇺🇦 @jasonkeath]

@michaelmiraflor Hostel Plus

[Jason Keath 🇺🇦 @jasonkeath]

@ThatChristinaG Bad AI video ads get crazy numbers too. But boy do they make people angry.

[Jason Keath 🇺🇦 @jasonkeath]

@AvivaRealEstate @mercury

[Jason Keath 🇺🇦 @jasonkeath]

@Shpigford HQ is good. Also tryexample dot com

[Jason Keath 🇺🇦 @jasonkeath]

Can you make the logo bigger?

[Adam Bhaloo @adambhaloo]

Before and after of the new US passport

[Jason Keath 🇺🇦 @jasonkeath]

@immad 3 is already becoming common for business use. I could see muse being a popular consumer version of 3

[Jason Keath 🇺🇦 @jasonkeath]

@annamelissa Congrats!