Jason Solarino

I've spent the last 20 years asking people questions. Currently Director of Consumer Insights for AMC Theatres, providing strategic direction through research.

[Jason Solarino @JasonSolarino]

Consumer insights role in marketing strategy prez to a few classes here @KansasUniv. Looking forward to it. #marketingweek

[Jason Solarino @JasonSolarino]

Really interesting exit poll information from my friends @edisonresearch who conducted it. #Election2016 https://t.co/88f7pexf38

[Jason Solarino @JasonSolarino]

Everyone talking about the polls. Problem was and has always been sampling. Bad data in, bad data out. #ElectionNight

[Lung Huang @Lung_Huang]

Thanks for all who attended. Students, feel free to add 2 full credit hours towards your graduation total. #KUmktg https://t.co/a8UT62XWfB

[Jason Solarino @JasonSolarino]

Enjoyed telling stories of data and meeting smart people while on the marketing night panel tonight. Thanks again @Lung_Huang & @KUbschool

[KU Business @KUbschool]

Help us welcome @Lung_Huang, @JasonSolarino, Amy Monshausen, Dave Momsen & Jason Booker, our panelists for "The Stories in Data." #KUmktg

[Jason Solarino @JasonSolarino]

After a 3 year hiatus I'm back tweeting. Looking forward to being on the data in marketing panel @KUbschool tomorrow night.

[Lung Huang @Lung_Huang]

Come Sept. 14 @KUbschool for talk about marketing, data, prescription drugs, movies and World Champions. #Winning

[Jason Solarino @JasonSolarino]

Enjoying another @1millioncups. Love hearing new ideas #kcpride

[Jason Solarino @JasonSolarino]

Expected this 10 years ago when I worked there RT @QuirksMR: Nielsen to Acquire Arbitron http://t.co/weMPvzQ7 via @BusinessWire #MRX #MR

[Jason Solarino @JasonSolarino]

You can't compare apples and oranges. Not just a stretch, intentionally misleading. RT (cont) http://t.co/e8zdUVym

[Jason Solarino @JasonSolarino]

Use it. RT @MRA_National: What can a CEO do to make research successful?

[Jason Solarino @JasonSolarino]

@webby2001 That is no misconception. 100% truth +/- 3% sample error.

[Jason Solarino @JasonSolarino]

Most frustrating misconception: Market Researcher = Analyst. Analysis is a means to an end for a researcher...only a small part of the job.

[UpSearch MRX @UpSearchMR]

"There is no promised road leading to definite results. What's important is how to keep open as many options as possible." ~Makoto Kobayashi

[Jason Solarino @JasonSolarino]

Agree with all but "being bold" just to be bold is worse than admitting there is nothing (cont) http://t.co/xxntkeUe

[Jason Solarino @JasonSolarino]

#FF @webby2001 Because I have worked with him and he knows a little something about research and social media! #marketresearch #mrx

[Jason Solarino @JasonSolarino]

Good strategy has more than a plan, it has a purpose. #strategy #marketresearch #mrx

[UpSearch MRX @UpSearchMR]

"If we knew what it was we were doing, it would not be called research, would it?" ~
Albert Einstein

[Shawn Upchurch @ShawnUpchurch]

"We are drowning in information, but starved for knowledge." ~ John Naisbilt #leadership