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Jason Solarino
@JasonSolarino
I've spent the last 20 years asking people questions. Currently Director of Consumer Insights for AMC Theatres, providing strategic direction through research.
Kansas City, MO
Joined June 2012
12
Following
26
Followers
23
Posts
Jason Solarino
@JasonSolarino
over 8 years ago
Consumer insights role in marketing strategy prez to a few classes here
@KansasUniv
. Looking forward to it.
#marketingweek
Jason Solarino
@JasonSolarino
over 9 years ago
Really interesting exit poll information from my friends
@edisonresearch
who conducted it.
#Election2016
https://t.co/88f7pexf38
Jason Solarino
@JasonSolarino
over 9 years ago
Everyone talking about the polls. Problem was and has always been sampling. Bad data in, bad data out.
#ElectionNight
JasonSolarino
retweeted
Lung Huang
@Lung_Huang
over 9 years ago
·
Kansas
Thanks for all who attended. Students, feel free to add 2 full credit hours towards your graduation total.
#KUmktg
https://t.co/a8UT62XWfB
Who to follow
marcidevries
@marcidevries
Marketer, researcher, and optimist.
billbyte
@billbyte
investing, community service, glass art, endlessly curious about the human condition
pappy88
@patp881
Husband, father, and hard worker. I love all of these roles. Come see me for a great deal on a new ride. The website is https://t.co/TgcjiMMxnn
Jason Solarino
@JasonSolarino
over 9 years ago
Enjoyed telling stories of data and meeting smart people while on the marketing night panel tonight. Thanks again
@Lung_Huang
&
@KUbschool
JasonSolarino
retweeted
KU Business
@KUbschool
over 9 years ago
Help us welcome
@Lung_Huang
,
@JasonSolarino
, Amy Monshausen, Dave Momsen & Jason Booker, our panelists for "The Stories in Data."
#KUmktg
Jason Solarino
@JasonSolarino
over 9 years ago
After a 3 year hiatus I'm back tweeting. Looking forward to being on the data in marketing panel
@KUbschool
tomorrow night.
JasonSolarino
retweeted
Lung Huang
@Lung_Huang
over 9 years ago
·
New York
Come Sept. 14
@KUbschool
for talk about marketing, data, prescription drugs, movies and World Champions.
#Winning
Jason Solarino
@JasonSolarino
almost 13 years ago
Enjoying another
@1millioncups
. Love hearing new ideas
#kcpride
Jason Solarino
@JasonSolarino
over 13 years ago
Expected this 10 years ago when I worked there RT
@QuirksMR
: Nielsen to Acquire Arbitron http://t.co/weMPvzQ7 via
@BusinessWire
#MRX
#MR
Jason Solarino
@JasonSolarino
over 13 years ago
You can't compare apples and oranges. Not just a stretch, intentionally misleading. RT (cont) http://t.co/e8zdUVym
Jason Solarino
@JasonSolarino
almost 14 years ago
Use it. RT
@MRA_National
: What can a CEO do to make research successful?
Jason Solarino
@JasonSolarino
almost 14 years ago
@webby2001
That is no misconception. 100% truth +/- 3% sample error.
Jason Solarino
@JasonSolarino
almost 14 years ago
Most frustrating misconception: Market Researcher = Analyst. Analysis is a means to an end for a researcher...only a small part of the job.
JasonSolarino
retweeted
UpSearch MRX
@UpSearchMR
almost 14 years ago
"There is no promised road leading to definite results. What's important is how to keep open as many options as possible." ~Makoto Kobayashi
Jason Solarino
@JasonSolarino
almost 14 years ago
Agree with all but "being bold" just to be bold is worse than admitting there is nothing (cont) http://t.co/xxntkeUe
Jason Solarino
@JasonSolarino
almost 14 years ago
#FF
@webby2001
Because I have worked with him and he knows a little something about research and social media!
#marketresearch
#mrx
Jason Solarino
@JasonSolarino
almost 14 years ago
Good strategy has more than a plan, it has a purpose.
#strategy
#marketresearch
#mrx
JasonSolarino
retweeted
UpSearch MRX
@UpSearchMR
almost 14 years ago
"If we knew what it was we were doing, it would not be called research, would it?" ~ Albert Einstein
JasonSolarino
retweeted
Shawn Upchurch
@ShawnUpchurch
almost 14 years ago
"We are drowning in information, but starved for knowledge." ~ John Naisbilt
#leadership
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