Jasper Capper

[Jasper Capper @Jasperpcapper]

@oliverwhudson Control room

[Olly Hudson @oliverwhudson]

Josh's job is Head of Paid Search. What he built off his own back has changed how we operate entirely.

He isn't a developer, but he saw a problem nobody had formally named and decided to fix it himself.

The problem: we were managing £170M+ in spend across 250+ brands and the data that actually mattered was everywhere.

Shopify for revenue. Meta Ads Manager for spend. Triple Whale for attribution. A spreadsheet for forecasting. Another for reporting. Foreplay/Motion for creative analytics.

Every team member + client starting their day opening six tabs, piecing together a picture that still didn't fully reconcile.

Josh looked at that and thought: someone should fix this.

So he did. Alone.

He built the Control Room. A native Shopify app pulling live data from Meta, Google, TikTok, and Shopify into one dashboard. A 12-month revenue forecast built from each brand's own historical data & modelling. Targets tracked against actuals every day. Incremental reach calculated automatically. Creative win rate. Growth Compass score. All of it live. All of it automated.

300+ hours of development. Two months waiting for Shopify app approval.

We're 70 people. Josh built this alongside a full-time role because he saw a gap and had the conviction to close it. The fact that we're sitting ahead of teams with ten times the resource is insane and it’s all down to the culture we’ve built.

It's what happens when someone takes ownership of a problem nobody assigned them.

The Control Room has recently began rolling out to tens of clients we manage. Every brand gets it from day one. Forecasting, Analytics & Reporting all under one roof.

This is one piece of our new growth compass framework. If you’d like to get your own Growth Compass score and have a sneak of the framework...

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Comment “control room” and I’ll send it over.

[Jasper Capper @Jasperpcapper]

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[Jasper Capper @Jasperpcapper]

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[Jasper Capper @Jasperpcapper]

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[Lost Village @lostvillagefest]

From here the forest sleeps. Calm, still, forgotten by the outside world. It’s almost like it doesn’t really exist. But it does. I’ve been there. I’ve felt it… 🌲

RT now for a chance to win Boutique Sanctuary accommodation for 4. 🎫

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[Jasper Capper @Jasperpcapper]

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[Jasper Capper @Jasperpcapper]

@RoyalAlbertHall @wallace_ge51185 Box office rammed and customers with accessibility needs unable to get in.
Maybe you should have told Bob no…

[Julian Goldie SEO @JulianGoldieSEO]

𝟵𝟵% 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗼𝗻'𝘁 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 Perplexity 𝗳𝗼𝗿 𝗦𝗘𝗢.

I made a guide just for you.

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𝐃𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗮𝗹𝗹 𝘁𝗵𝗲𝘀𝗲 𝗔𝗜 𝗦𝗘𝗢 𝘁𝗼𝗼𝗹𝘀?

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1: FOLLOW me @JulianGoldieSEO
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[Jasper Capper @Jasperpcapper]

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🏕 RT now for a chance to win Boutique Sanctuary accommodation for 4.

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