Learn about Design Thinking Process to improve your UX/UI Designs
With FREE PDF Cheatsheet!
What is Design Thinking?
Design Thinking is a design methodology that is used for solving design problems using human-centric approach. It allows to tackle ill-defined and complex user problems and provide creative and effective solutions to it through empathizing with the user.
Design thinking process is iterative
Discover:
- User interviews
- Stakeholder interviews
- Surveys
- Data analysis
- Metrics
- Competitors
- Focus groups Observation
- Clustering insights
- Context mapping
- Customer journey maps
Define:
- Personas
- Empathy maps
- User journeys Storyboards
- User stories
- Problem statement
- Narratives
- Assumptions mapping
- Task analysis
Jobs to be done- Comparative analysis
Ideate:
- Brainstom sessions
- Mind maps
- Affinity maps
- Storyboard
- Card sorting
- User journeys
- User flows
- Information architecture
- Service blueprints
- Business model canvas
- Crazy 8’s
- Design principles
Prototype:
- Paper prototypes
- Micro-interactions
- Detailed user flows
- Mockups
- Interactive prototypes
- Wireframes
- High fidelity design
- Design hand-offs
- Design documentation
- HTML/JS prototypes
Test:
- Usability testing
- Shadowing
- A/B testing
- SUS surveys
- Heuristic evaluation
- QA
- Analytics
- Performance testing
- Observations
- Desirability evaluations
- Metrics
- Eye tracking
Practical Tips:
- Design process is not linear, it has a parallel and iterative nature. Designer can dive into different phases depending on a situation.
- Use visual and object languages to communicate your ideas.
- Empathize with users to understand their psychological and emotional needs and what is meaningful to them.
- Generate ideas by alternating divergent and convergent thinking.
- Rapid prototyping is a powerful technique that allows to avoid a lot of debates and establish a shared understanding in the team. Use it all the time.
by @uxhints_com
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