Jayanth Venkatesh

Technical SEO and AI Search Optimization Manager. Passionate about LLMs, SERPs, International SEO and everything about the search.

[Glenn Gabe @glenngabe]

Index Coverage update: I have noticed this a lot over the past several months. Sites seeing categories of "Not indexed" urls drop heavily, which look like they were routed to "Crawled, not indexed". So it's like the categories flipped...

I have seen that across a number of sites I have audited recently. For example, see 'alt page with proper canonical' drop, 'redirects' drop, etc., and CNI surges like mad at the exact same time. Just an interesting observation. :)

[Google Search Central @googlesearchc]

Today we released the June 2026 spam update. We'll update our ranking release history page when the rollout is complete: https://t.co/xotJvYQLAL

[Jayanth Venkatesh @Jayanthve]

@DHLPaket, I’ve been trying to reach customer support since Jan but haven’t been able to get help due to language barriers. Could you please share the correct customer service email IDs for assistance in English? I'd appreciate your help in resolving my shipment issue. Thank you!

[News from Google @NewsFromGoogle]

Joint Statement: Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google's Gemini models and cloud technology. These models will help power future Apple Intelligence features, including a more personalized Siri coming this year.

After careful evaluation, Apple determined that Google's Al technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users. Apple Intelligence will continue to run on Apple devices and Private Cloud Compute, while maintaining Apple's industry-leading privacy standards.

[Jayanth Venkatesh @Jayanthve]

Adobe is acquiring Semrush for $1.9B in cash to supercharge its marketing suite with powerful SEO and competitive intelligence tools. Deal expected to close in H1 2026 – a major boost for AI-powered digital marketing! https://t.co/UsvLp6VuZZ

[Barry Schwartz @rustybrick]

Google's @JohnMu has confirmed that AI Mode reporting will indeed come to Search Console - exactly what that means is not clear but the data will be in Search Console's performance reports soon - more details at https://t.co/PcOAXNCXJ4

[Glenn Gabe @glenngabe]

Site hit by the December spam update. Quickly checking it out, I'm seeing scaled content abuse with heavy AI content. It definitely dropped a bit (see below), but not as much as you would think... And if you are going to scale, maybe keep it under 5M urls. 🤣

[Barry Schwartz @rustybrick]

Google December 2024 core update rollout is now complete https://t.co/6Aixs1iOMJ

[Aleyda Solis 🕊️ @aleyda]

.@screamingfrog API integration with LLMs like ChatGPT is a game changer to take initial SEO action and accelerate whether completely manual or far worse automated output. A great example of this in an International SEO process is the translation of title tags, meta descriptions and H1s directly within the SF UI. Should you use the output directly in your site? Of course not, however, this allows to simplify the process with native translators to who you can already send this output to validate, edit and correct while taking into account the targeted queries in each case. I'll be sharing many more use cases in the next weeks, stay tuned! 👀 and subscribe to the SEOFOMO Newsletter to avoid missing out: https://t.co/Dxleipf8tb

[Aleyda Solis 🕊️ @aleyda]

Free https://t.co/toxTERq5bE Analysis Tool 👀👇 Analyze your site schema markup and compare it vs competitors, get recommendations for improvements too! Via the awesome JR Oakes 👌

Check it out: https://t.co/frmPQzxrPx and vote for it in the #SEOFOMO news: https://t.co/SZ3Vpf3LHF

[Lily Ray 😏 @lilyraynyc]

This HCU site officially just hit higher traffic levels than it did before the Sept 23 HCU.

So this is quite rare, but possible. Both recent core updates together greatly benefitted the site.

Yes, the site worked hard on recovery - "scorched earth," as they called it.

[Jayanth Venkatesh @Jayanthve]

An absolutely excellent post by @glenngabe providing us a ton of examples from various sorces related to Google's site-wide signals and classifiers impacting rankings.

[Glenn Gabe @glenngabe]

If you were surprised by Pandu Nayak's comments about page-level versus site-level impact, you weren't alone. I've been working on this post since that came out. I hope you enjoy it :) -> Documenting Google’s site-level evaluation and impact on search rankings using the ‘Gabeback Machine’ [Googler Quotes, Videos, Documentation and more]

In my post I cover many, many Google quotes, videos, tweets, and Google's own documentation about site-level impact. Like I said in the post, it's not like every url on a site became low quality overnight. There's a site-level adjustment that can drag down, or boost up, rankings across a site.

I first cover major algorithm updates with site-level impact like Panda, Penguin, Pirate, and the HCU. And then I cover Google's quotes, videos, and documentation about broad core updates (which also have site-level impact). Note, this is a huge post. Take your time with it. There's a lot to review. https://t.co/gC3hLDABWO

[Google Search Central @googlesearchc]

Today we released the November 2024 core update. We'll add it to our ranking release history page in the near future and update when the rollout is complete. For more on core updates:
https://t.co/43pVoYH8k7

[Jayanth Venkatesh @Jayanthve]

“How to appear in ChatGPT search results without training their AI” https://t.co/eNDOQsxOue

[Search Engine Land @sengineland]

Semrush acquires Search Engine Land via @MrDannyGoodwin https://t.co/jx0ANvWIvD

[Jayanth Venkatesh @Jayanthve]

Google just released its August 2024 core update. The rollout may take up to a month to complete. Learn how Google's search algorithms and systems can impact your website's rankings. https://t.co/HXRfYfHGRK

[Lily Ray 😏 @lilyraynyc]

This is just blowing my mind. Even if you don't work in the education/university category, I'd recommend taking a look at this.

Check out how much the Google SERP has changed year-over-year for the query "best universities in the US" (@ahrefs data):

- last year, the official .edu sites for universities didn't start appearing on the list until position 28 (University of Central Florida)

- this year, almost every single result after position 9 is an official university website (2nd screenshot)

- look how many review/affiliate sites completely dropped out of the top 100 (as indicated by the word "Lost" next to the URL) - 3rd screenshot

- Reddit and Quora of course entered into top positions this year. Only Quora ranked last year in position 36.

This same trend has taken place across many categories, not just education - with official brand/entity sites replacing the sites reviewing them (plus UGC, social, and forum sites in top positions).

The SEO landscape is DRAMATICALLY different year over year.

[Jayanth Venkatesh @Jayanthve]

Gen Z Ditches Google, Turns To Reddit For Product Searches https://t.co/ZAGTjoCikf

[Jayanth Venkatesh @Jayanthve]

Google Search Console launces recommendations. https://t.co/g81UpgKcdt

[Jayanth Venkatesh @Jayanthve]

Google Business Profile is winding down its chat & call history data. Google will stop creating new conversations, and all chat functionality will end on 31 July 2024.  Download your GBP chats via Google Takeout, by the 30th of Aug, 2024.
https://t.co/F70zPWhkxd