The best performing Korean campaigns use both tokens and stablecoins on purpose.
> Tokens = creator stakes, trades, uses the product
> Stables = creator gets paid for the time
Tokens earn user behavior. Stables earn consistent posting. Together, a creator uses your product AND keeps talking about it.
Jdot describes something in this clip most western teams underrate.
In fragmented cultures, attention scatters across subcultures. In Korea, attention converges. Two consequences a founder should know:
> The same person moves across verticals. The trader buying on your perp dex this month was into NFTs last month, and will be in something else soon.
> When the room turns toward a category, it turns as a group. When it turns away, it turns away as a group. The projects still holding attention afterward are the ones that built something the room remembers.
The question for any project looking at Korea isn't whether the wave exists. It's what you've built that survives the next one.
Always wondered what was behind all the excitement in Korea around crypto.
Was cool to get into the weeds on this on my recent conversation with @JdotHamilton from @HoloHive_ on Proof of Story on how Korean culture shapes crypto adoption.
Kinda similar to Brazil, people are naturally open to new opportunities, and when combined with a unified culture, it kinda spreads faster than other places.
Good reason to keep the focus there. Stay tuned for another IRL visit to Seoul.
Check out the full podcast now over on @ProofOfStory.