JeanneBrown

Business Writer | Marketing Consultant

[JeanneBrown @JeanneBrown]

@karaswisher @profgalloway how about “moms for literacy”?

[JeanneBrown @JeanneBrown]

Hey @getspectrum, please add @NHLNetwork so I can see games, highlights and get the latest @NHL news and analysis! https://t.co/H3MmEapWzp

[JeanneBrown @JeanneBrown]

@behaviorgap For many, it’s just enough to cover the funeral

[JeanneBrown @JeanneBrown]

@profgalloway My daughter, a high achieving young woman in STEM, sees absolutely no positives and only negatives to having children. My children give me so much joy and purpose, but I can’t say I blame her

[JeanneBrown @JeanneBrown]

@Dan_Shaughnessy @BostonGlobe Love this. Here's a story of a local kid, Hunter, who runs or bikes a mile every day he can, despite being a two time double lung transplant recipient and now battling cancer https://t.co/aMchmLfVfR

[JeanneBrown @JeanneBrown]

@MaureenB2B Too much of a good thing?

[JeanneBrown @JeanneBrown]

Want #brandpersonality? Read the bio for @FortuneMagazine

[JeanneBrown @JeanneBrown]

Better late than never, but $50 is still steep for a Halloween costume.

Disney Expands Costume Options For Children With Disabilities - Disability Scoop https://t.co/zrDPO4ipf3

[JeanneBrown @JeanneBrown]

What are we not thinking enough about in #ABM?

@cherylcaudill: Repeatability, peer sharing
@gdavies2: How to organize marketing to be more agile
Danny Nail: Industrializing mundane tasks so marketers can be more strategic

#marketingvision22
@ITSMA_B2B
@MomentumABM

[JeanneBrown @JeanneBrown]

Is it harder to get sales or marketing on board with #ABM?
Danny Nail: Depends on culture + exec buy in
@gdavies2: Needs internal change management
@cherylcaudill: Sales – results speak for themselves; marketing – cultural shift

#marketingvision22
@ITSMA_B2B
@MomentumABM

[JeanneBrown @JeanneBrown]

Can we do #ABM with 100s or 1000s of accounts?
@cherylcaudill: No. can’t use the ABM label just bc it’s popular
@gdavies2: Technology is an enabler not an ABM strategy
Danny Nail of @saleforce: 100s, maybe. 1000s,No

#marketingvision22
@ITSMA_B2B
@MomentumABM

[JeanneBrown @JeanneBrown]

Danny Nail is building #ABM CoE at @salesforce on 3 tenets:
1⃣Community – one global team + advisory council
2⃣Best in class – @ITSMA_B2B maturity assessment
3⃣Operational excellence – dashboard to measure journey

#marketingvision22
@MomentumABM

[JeanneBrown @JeanneBrown]

“Make sure you understand your business goals and tie #ABM to what business is trying to achieve” @gdavies2

#marketingvision22
@ITSMA_B2B
@MomentumABM

[JeanneBrown @JeanneBrown]

Does #ABM need tough love?
Gonna be a good discussion with top ABMers @cherylcaudill @gdavies2 + Danny Nail of @saleforce

#marketingvision22
@ITSMA_B2B
@MomentumABM

[JeanneBrown @JeanneBrown]

"Outside in" is the mantra for the market insights team
If the customer is thinking about x,y,z we should be having conversations with them about that

#ABM
#marketingvision22
@ITSMA_B2B
@MomentumABM

[JeanneBrown @JeanneBrown]

What do @IBM sales partners think of #ABM?
"Game changer"
"Builds client trust + confidence"
"Proactive marketing focused on account"
"Client notices that things are more tailored"

#marketingvision22
@ITSMA_B2B
@MomentumABM

[JeanneBrown @JeanneBrown]

Deep client insights are essential to #ABM
-industry hot topics
-client priorities
-key influencers (@brinsiders)
-buying triggers
All inform the account strategy and flight plan

#marketingvision22
@ITSMA_B2B
@MomentumABM

[JeanneBrown @JeanneBrown]

Love this phrase from Romi Ravi when describing how #ABM works: "No daylight between marketing and sales"

#marketingvision22
@ITSMA_B2B
@MomentumABM

[JeanneBrown @JeanneBrown]

For #ABM at ⁦@IBM⁩ the program office is essential

#marketingvision22
⁦@ITSMA_B2B⁩ ⁦@MomentumABM⁩

[JeanneBrown @JeanneBrown]

"I feel like I'm in a room with my long lost cousins" said Romi Ravi of @IBM about #marketingvision22

great marketing minds, learning + sharing + connecting

@ITSMA_B2B
@MomentumABM