Today we're introducing Claude Code for Marketing.
In one prompt, Fastlane deploys social media accounts, generates viral content, and posts everything for you automatically.
This is beyond insanity.
The Spotify disco ball is actually not a bad idea for their anniversary, but the execution isn’t there. It looks like it’s updating and the green is the wrong colour. Just recreated it with a few touch us and suddenly it’s not as bad!
New Anthropic research: Natural Language Autoencoders.
Models like Claude talk in words but think in numbers. The numbers—called activations—encode Claude’s thoughts, but not in a language we can read.
Here, we train Claude to translate its activations into human-readable text.
Anthropic just told you their own product makes people worse at thinking and the data is wild.
They tracked 9,830 conversations and found that when Claude produces polished outputs like code or documents, users are 5.2 percentage points less likely to catch missing context and 3.1pp less likely to question the reasoning.
The psychology here is predictable. A finished-looking artifact triggers the same cognitive shortcut as a printed report versus a rough draft. Your brain assigns credibility based on presentation quality, not accuracy. The shinier the output, the faster you stop thinking.
But here’s what makes this data actually useful. Users who iterated on Claude’s responses showed 2.67 additional fluency behaviors versus 1.33 for people who accepted the first output. They questioned reasoning 5.6x more often. They flagged missing context 4x more frequently.
85.7% of conversations showed iteration. The other 14.3% are treating a probabilistic text generator like a search engine that’s always right.
Anthropic is essentially publishing the user manual for their own product’s failure mode. The people who treat Claude like a first draft collaborator get dramatically better results than the people who treat it like an oracle.
The most valuable AI skill in 2026 is knowing when to push back on a confident-sounding answer.
Best money I've ever spent as a CEO... an internal AI transformation hire.
He doesn't care about title. He just wants to ship. And he goes across your entire org, sales, revenue, hr, apps, tech and kills stupid manual processes.
Such an underrated unlock.
199 games of class + brilliance, with achievements that keep on growing. 🌟
What a pleasure it's been to watch Jacko consistently deliver for our great Club every week!