Jeff MacDonald

Director, Innovation and Technology @moversshakersco | jeffmac.eth
Helping brands experiment more with AI, Web3, and whatever’s next.

[Jeff MacDonald @JeffMACaddress]

Just a reminder, creating work that makes you proud is pretty cool, but having your health and your family is way cooler.
I strive for both, but somedays it's ok to err on the side of your personal ambitions over professional.

[Jeff MacDonald @JeffMACaddress]

@fairympact @stackblitz That was insanely fun haha. Got to some crazy number before I accidentally swiped out. Great build!

[Jeff MacDonald @JeffMACaddress]

@icreatelife Here's my examples. Thanks for sharing!

[Jeff MacDonald @JeffMACaddress]

@zoescaman Thank you for sharing this link!

[Jeff MacDonald @JeffMACaddress]

@itsmanibro I’m becoming a big fan of decks that just bring a few amazing ideas, and with hyper focus to get clients excited about them. We can share the rest later once they make up their minds.

[Jeff MacDonald @JeffMACaddress]

@budweiserusa #DeliveringSince1876 & #Sweepstakes.

[Jeff MacDonald @JeffMACaddress]

@budlight #EasyWishes & #Sweepstakes

[Jeff MacDonald @JeffMACaddress]

@HiltonHonors 49ers, 48, #HiltonForTheStay

[Jeff MacDonald @JeffMACaddress]

301 redirect:
https://t.co/JxaJ03ldW1

[Jeff MacDonald @JeffMACaddress]

Check out this PDF I created using ChatGPT, I summarized some of the key policy documents put out by a some govts/groups over that last few months.

[Jeff MacDonald @JeffMACaddress]

“Creativity needs technology to be real, and technology needs creativity to become more relatable and human.”
Damn, that pretty much sums it up.
Do More Human Things https://t.co/er3e3evHnC

[Jeff MacDonald @JeffMACaddress]

Amazon is launching an AI Product Images tool for it's merchants and advertisers. https://t.co/E6tdQWdcPp

Seeing demos of this from Adobe, Google, and Meta. Lower funnel advertising will be dominated by AI. It's time to start working on what agencies will do different.

[Jeff MacDonald @JeffMACaddress]

@pradeepeth @itsPaulAi Still getting Seed 5000

[Jeff MacDonald @JeffMACaddress]

I do think one thing we heard at #AdobeMAX was incorrect however.

When they spoke on Agile Marketing (https://t.co/Esi8ewZJUD)
I disagree with the thesis that creating content faster will help MOST brands become leaders.
We're about to see the opposite, IMO.

[Jeff MacDonald @JeffMACaddress]

Today at #AdobeMAX a new "train your own model" feature was previewed which allows you to upload several brand images to create a private AI model.

This is the next space we'll see get developed, private models that generate pixel perfect branded content and copy.

[Jeff MacDonald @JeffMACaddress]

Wow, the "Visual intensity" slider in the Adobe Firefly Image 2 really allows you to get very different results. Love this and the camera features.
Images to the left have visual intensity turned all the way to low, and right images has it turned to high.

[Jeff MacDonald @JeffMACaddress]

@KevinRothermel Would love to hear some examples, can’t wait to learn more.

[Jeff MacDonald @JeffMACaddress]

The new features inside of @pika_labs are awesome! Can't wait to see all of the creative ways people use this.

[Jeff MacDonald @JeffMACaddress]

Big news around Anthropic & OpenAI this morning, but to me the biggest ad industry story this morning is around Getty X Nvidia building a generative tool that will also feature commercial indemnification. This will only make bespoke visuals more valuable. https://t.co/ORFpcucCMP

[Jeff MacDonald @JeffMACaddress]

Runway is truly creating an all-in-one creative suite for the AI age. This type of tool can revolutionize the way we produce videos. It’s like creating drone shots AFTER you’ve left the set.

[Nick St. Pierre @nickfloats]

Runway quietly released their version of NeRFs today.

It's called "3D Captures"

How it works:

[Jeff MacDonald @JeffMACaddress]

Honored to be a part of the "Best of" episode for season 1 of the Partners in Possibility podcast from @PlusCompany_ . I love chatting all things AI, check out the season recap here: https://t.co/q37ZcGJwgy