Jeff Long

Manufacturing & Industrial Marketing | Video Marketing, Website Optimization, eLearning/Courses, Dayton Ohio & beyond.

[Jeff Long @Jeff_Long]

Going to a tradeshow this year? Create videos and articles before, during & after the show to explode your visibility. I'll be on a live stream on Youtube today at 1pm EST with @GailNow and Christina Fuges talking #tradeshows
https://t.co/EKf3QKt5jM
#CuriousMinds #Manufacturing

[Jeff Long @Jeff_Long]

@GailNow @EmilyMktgMetal @B2Btail @dpistulka @MMT_ChristinaF @CMoldmakers @MZiemba1215 @MMTMag @USAMfgHourChat @BrigleyT I can't to be on your show today!

[Jeff Long @Jeff_Long]

@Academy_Of_Mine I had a great time being on your podcast. It’s always enjoyable talking about eLearning!

[Jeff Long @Jeff_Long]

My goal is to help manufacturers automate parts of their marketing, sales, SEO, customer service, training and more. We do this with our video marketing strategy called Video Value Bombs. We also look at how to improve your website automation. #USAMfgHour

[Jeff Long @Jeff_Long]

I thought you asked about audiograms yesterday and wanted to show an example @samiamiu

Here is where I took out the audio from a video and put a graphic behind it. It's another unique way of how to take 1 video & make multiple forms of media.
#USAMfgHour
https://t.co/UOMxQdNpvT

[Jeff Long @Jeff_Long]

@FelixNater Thank you, Felix. That really means a lot. I hope you came out of it with some tips that you can use. And thank you for adding so much value to the group with your thought.

[Jeff Long @Jeff_Long]

@DanBiggerUSAMfg @DCSCInc @GraphicProducts @SocialSMktg I had a BLAST. Your team was awesome and the group was active during the chat. No wonder #USAMfgHour has such a good following!

[Jeff Long @Jeff_Long]

Thank you to these amazing people for organizing this weekly chat!
@DCSCInc

@GraphicProducts

@SocialSMktg

@DanBiggerUSAMfg

#USAMfgHour

[Jeff Long @Jeff_Long]

@samiamiu @BuyDirectUSA @SoftwareStriven @DynamaticOEM @BearPlumbing @BillGarlandSpkr @LoneStarSUVLimo @go_hourly @americorpusa @NobleliftA @ObsidianMfg @gtabasso @DondiScumaci @RomaFence @FelixNater @NJMEP @The_Last_Hurdle @Katknews Thanks for the mention!

[Jeff Long @Jeff_Long]

@samiamiu @DynamaticOEM @GraphicProducts I LOVE Loom! We use it for on-camera videos as well as showing clients their website when doing a redesign.

[Jeff Long @Jeff_Long]

Question 5
#USAMfgHour

[Jeff Long @Jeff_Long]

@SocialSMktg Yikes. I'm all about saving money but it has to give ROI. But thankfully the marketing agencies that provide value rise to the top. :)

[Jeff Long @Jeff_Long]

If you want more tips on how to leverage the power of video then check out our website and my LinkedIn page where I post helpful tips.
https://t.co/SmRfWZQ77M
https://t.co/f9e9KNVYnB
#USAMfgHour

[Jeff Long @Jeff_Long]

Wow! This has been so much fun. I really appreciate all of you who joined us today. And a BIG thank you to these fine folks for putting this on. @DCSCInc
@GraphicProducts
@SocialSMktg
@DanBiggerUSAMfg #USAMfgHour

[Jeff Long @Jeff_Long]

@gtabasso @GraphicProducts That's really good. I find that prices vary based on location, experience, and how much work they do in strategy and pre-production. As long as the ROI is there then it's a no-brainer! #USAMfgHour

[Jeff Long @Jeff_Long]

@FelixNater Totally agree. Most companies don't have a strategy. That's one of the reasons I created our Video Value Bombs strategy as well as other custom ones. It gives a roadmap for a company to follow. I tell them, give us 30 minutes and we'll give you a month of content.
#USAMfgHour

[Jeff Long @Jeff_Long]

A5:
I recently ran a poll on LinkedIn and found that 51% of people didn't make more videos because they didn't have a strategy in place. https://t.co/OubXs49e7L
#USAMfgHour

[Jeff Long @Jeff_Long]

@ObsidianMfg That's a very common struggle with the companies we work with. There's always too much to be done. But the good thing is that videos help you automate your marketing, sales, SEO, training, customer service, social media, and more! :) #USAMfgHour

[Jeff Long @Jeff_Long]

Here's our 4 part video strategy. Feel free to use it yourself!
1. Create regular video content - see past tweets for ideas.
2. Offer a lead magnet on SOME of them.
3. Send helpful information who signed up. Give value, don't focus on sales.
4. Repost the videos

#USAMfgHour

[Jeff Long @Jeff_Long]

A4:
By being focused on your customer you can take the pressure off yourself. Create simple how-to videos, FAQ videos or other things you can do on your phone or webcam. #USAMfgHour

[Jeff Long @Jeff_Long]

@GailNow LOVE this Gail. But I'm also jealous you're out on a boat! #USAMfgHour

[Jeff Long @Jeff_Long]

Question 1:
Why is creating video content important for manufacturers?
#USAMfgHour

[Jeff Long @Jeff_Long]

A5:
The good thing is that your customers want authentic videos. They don't have to be Hollywood quality. There's a time/place for highly produced videos but don't be afraid to make simple videos. #USAMfgHour