Jen Jones

CMO @commercetools | Let’s talk marketing, technology, and women in leadership | Opinions are my own

[Jen Jones @JenEraleJones]

Check out my latest piece for @Venturebeat on how to assess commerce innovation trends and avoid fumbling your CX! https://t.co/8b2jg5M4Tk

[Jen Jones @JenEraleJones]

It's lazy to hop on a trend without regard to what your customers actually want or need. That's one way to fast track unnecessary damage to your brand's reputation that you may or may not recover from.

[Jen Jones @JenEraleJones]

Adopting #ArtificialIntelligence to reduce operating costs and increase efficiencies is not new, but the proliferation of generative AI has renewed interest in the promises of advanced tech. Even the usually slow-to-innovate B2B space is taking notice → https://t.co/n1FJJNNMx7

[Jen Jones @JenEraleJones]

Read our latest blog from Diana Fusekova, the co-founder of our WomenInTech ERG, which featured perspectives from my amazing female colleagues across the globe on the #IWD2023 theme –– #embraceequity.
https://t.co/pgMtM7syrd

[Jen Jones @JenEraleJones]

Happy #IWD2023! As a proud sponsor of @commercetools #WomeninTech ERG, it's important to me to be the change I want my children to see by empowering women in our workforce through sponsorship, mentorship, and allyship.

[Jen Jones @JenEraleJones]

Join two amazing power executives and myself tomorrow at the Commerce Experience Summit by @bloomreach_tm at 10.15am ET to discuss how we can all contribute to a more inclusive future for everyone by amplifying our diverse voices.

Simply register here: https://t.co/c2H6wgI6k6

[Jen Jones @JenEraleJones]

We all know #ChatGPT is an AI game-changer with immense potential for many businesses. But how are those in the e-commerce space exploring the tool?
https://t.co/X60P0X7Jki

[Jen Jones @JenEraleJones]

Change is the only constant in CX preferences and consumers always want more. In fact, 69% of consumers want retailers to improve their CX which is over double than that of 2019. https://t.co/YY5CrvHya2

[Jen Jones @JenEraleJones]

(I won’t completely ruin it for you, but it certainly has the elements of a particular AI robot movie...😒)

[Jen Jones @JenEraleJones]

If you haven’t listened to last week’s Hard Fork episode where Kevin Roose and Bing’s built-in A.I. chatbot engage in the most bizarre conversation, do yourself a favor and go listen.

[Casey Newton @CaseyNewton]

It's Hard Fork Friday! This week on the show, Bing tries to break up Kevin's marriage, and @zoeschiffer makes her Hard Fork debut https://t.co/B4sR3I4BKR

[Jen Jones @JenEraleJones]

In @Adweek, Deloitte Digital's Mark Singer wrote about this “adaptation” mindset vs the “reaction” mindset. Check it out! 👇 https://t.co/I69KTe8rRk

[Jen Jones @JenEraleJones]

Reducing operating costs is on top of everyone's agenda, but it's important not to stunt your potential by only thinking about the short term.

[Jen Jones @JenEraleJones]

In the post-COVID era, team building preferences vary more than it before and leaders need to account for that, or risk quotes like, “I’d prefer a wedgie” in the WSJ @callumborchers 😂 https://t.co/ovhRGGI755

[Jen Jones @JenEraleJones]

A healthy culture breaks down siloed teams, improves workflow and engagement, and guides better decision-making. As a manager, this takes thoughtful investment and a democratic approach. I like taking votes on activities as well as giving the people the option to opt out.

[Jen Jones @JenEraleJones]

Did you know that 46% of marketers in Southeast Asia struggle with inflexible
#ecommerce systems? Learn why the commerce businesses in the region is ripe for #headlesscommerce innovation, here 👇 https://t.co/NpV8HNNX8H

[Jen Jones @JenEraleJones]

The fastest way to go out of business is to ignore evolving customer demands. Imagine being able to build new pages in minutes, new features in hours and launch in new regions in a matter of DAYS.

w/ our latest product launch–you don't have to imagine. https://t.co/eVCqwEGIhX

[Jen Jones @JenEraleJones]

Tomorrow at 9:45am ET, join me and Deloitte Digital’s Mark Singer on LinkedIn for a live discussion about impactful macroeconomic shifts, and why he advises companies to incrementally innovate no matter what. Follow @commercetools on #LinkedIn to join! https://t.co/Olf7HanNBX

[Jen Jones @JenEraleJones]

A good leader knows their flaws. A great leader optimizes for them. It’s hard to be honest about where you fall short no matter where you are in an org, but I believe that it's that transparency that builds trust. Looks like @HarvardBiz agrees 🤷🏼‍♀️ https://t.co/pN2joWrmDV

[Jen Jones @JenEraleJones]

I always enjoy unpacking core motivations behind big trends, and key indicators of shifts in the market. On Feb 7th, I get to do just that w/ @DeloitteDigital's CMO, Mark Singer! Join us at @commercetools' LinkedIn to hear us discuss this and more on the state of marketing.

[Jen Jones @JenEraleJones]

My last few roles all had an unofficial blend of creative branding and performance marketing, and I won't be surprised if this shift impacts how higher education approaches the discipline to match the market.

[Jen Jones @JenEraleJones]

With most businesses focused on profitable revenue growth, it's no surprise that even the more creative senior roles, like CMOs, are evolving to require a performance-focus. @PatrickCoffee talks about this shift here: https://t.co/txOGswywU0