Jennifer M. Bullock

Principal Analyst, Forrester Decisions for Sales Enablement

[Jennifer M. Bullock @JenMBullock_]

@Matt_Pinner 4

[Jennifer M. Bullock @JenMBullock_]

The @forrester Wave™: Sales Content Solutions, Q4 2022 showed that vendors have leapt ahead to deliver highly integrated buyer & seller experiences. Kathleen Pierce shares more highlights in this blog. #salesenablement #salescontentsolutions
https://t.co/kWwXliifIz

[Jennifer M. Bullock @JenMBullock_]

The @forrester B2B Summit North America 2023 agenda is live! See who’s speaking, session topics & keynote events on trends and insights for marketing, sales & product leaders. https://t.co/pVBeMpU0MY

[Jennifer M. Bullock @JenMBullock_]

In a new byline for @destinationCRM, @forrester VP, Research Director Rick Parrish outlines #ForrPredictions for #CX and what leaders can expect in 2023. https://t.co/uG4H9gKznd

[Jennifer M. Bullock @JenMBullock_]

💡 Learn why 80% of tech orgs will pivot to resiliency and how one in three will tackle their talent shortage. Join @forrester's live #ForrPredictions webinar for tech leaders on Feb. 28. https://t.co/mjsLMwB6sI

[Jennifer M. Bullock @JenMBullock_]

Are you growing revenue with tools and frameworks for customer obsession? Apply by Feb. 27 for @forrester’s B2B Programs Of The Year Awards — and put your excellence in the spotlight. https://t.co/5LhfvyuFMs

[Jennifer M. Bullock @JenMBullock_]

As we gear up for our 2023 #ForrPredictions take a look back at and see some of our biggest hits-and-misses from our 2022 Predictions. @forrester https://t.co/7wsWUsUx2R

[Jennifer M. Bullock @JenMBullock_]

In 2020, we learnt a lot about how to face disruption, but 2023 brings new challenges. @Forrester's 2023 Planning Guides are designed to help you determine the best approach. Learn more. https://t.co/2LBNniua5h

[Jennifer M. Bullock @JenMBullock_]

In 2020, we learnt a lot about how to face disruption, but 2023 brings new challenges. @Forrester's 2023 Planning Guides are designed to help you determine the best approach. Learn more. https://t.co/EBld6e3xCU

[Jennifer M. Bullock @JenMBullock_]

"The #metaverse will revolutionize every aspect of our society," thoughts?

Check out this teaser of @McProulx's session covering the future of the internet as we ramp up for #ForrTech NA Sep. 29-30 in Austin, TX. https://t.co/FYq1ihui8l

[Jennifer M. Bullock @JenMBullock_]

How do IT leaders accelerate their response to business and market changes, when faced with talent shortages, technical debt, organizational silos, and resource challenges? Read on. https://t.co/iIIG8Adydc

[Jennifer M. Bullock @JenMBullock_]

In this era of empowered customers, tech leaders have a unique opportunity to embrace bold new approaches to innovation. @Forrester can help you succeed. https://t.co/KtsiY9j6eG

[Jennifer M. Bullock @JenMBullock_]

Feeling insecure about your 2023 #cybersecurity planning? Join @Forrester analysts for advice and tips for budgeting and planning for emerging threats ahead and how Zero Trust fits in. https://t.co/xLgNrAYLSi

[Jennifer M. Bullock @JenMBullock_]

In @TechRepublic, @forrester VP and Research Director @CharlesTBetz shares that organizations must revisit their traditional operational practices to adapt to an increasingly volatile and uncertain world. #technology https://t.co/oZPLWq9w2Q

[Jennifer M. Bullock @JenMBullock_]

. @forrester conducted a digital user experience review for several US and Canadian government mobile websites. We identified issues government digital leaders need to consider improving to support #CX and agency mission success. https://t.co/oIiroR0eUa

[Jennifer M. Bullock @JenMBullock_]

. @forrester drilled into the big, hyped-up or worn-out topics to look at emerging technologies that can truly make an impact on your business. Learn how to deliver value to your organization today. #ForrTech https://t.co/Zm1fuPDZp8

[Jennifer M. Bullock @JenMBullock_]

The buyer personas you targeted pre-pandemic might not be the ones holding the purse strings now.  Are you prepared? #B2BMarketing https://t.co/QwaKr7DNhD

[Jennifer M. Bullock @JenMBullock_]

Check out this blog by @Forrester Senior Analyst Kim Herrington where she sets the stage for her #ForrTech T&I NA 2022 session on insights-driven decision making. https://t.co/GlYYQUudD8

[Jennifer M. Bullock @JenMBullock_]

#B2B buyers routinely engage in defensive decision-making. Rather than select the best solution for their business, they act in their own professional self-interest and choose the safest and least risky solution. https://t.co/ttfrOvoeju

[Jennifer M. Bullock @JenMBullock_]

Whistleblowers from tech companies are quitting in the loudest possible way - read our analyst's perspective of this recent and potentially damaging/reveal all trend. https://t.co/3MVee72Reg