Jen Saenz

CMO of @Fritolay and innovation enthusiast. Re-thinking what you market is just as important as how you market it. Mom of 3 boys = limited attention span.

[Jen Saenz @JenQSaenz]

This #WomenHistoryMonth, it's important to celebrate the accomplishments of women, but essential to evolve from conversation to action. Thoughts from my experience at #Davos. #IWD2019 https://t.co/58YPO3ymI5

[Jen Saenz @JenQSaenz]

Standing up for gender equality in the workplace not only creates a better work environment, but a stronger community and better world for all. Frito-Lay North America CEO Vivek Sankaran and I stand proudly in support of the UN's #heforshe on this #IWD2019 and every day.

[Jen Saenz @JenQSaenz]

Which #brand campaigns set the stage for things to come in the world of #marketing? I examine some impactful ones from 2018 that are an indicator of how marketing is evolving to become more personalized and human (from @adweek) https://t.co/7SRw8Llq3I

[Jen Saenz @JenQSaenz]

Looking forward to an informative day @ANAmarketers! Welcome to @Fritolay HQ. I know all the attendees will learn a lot from today's event. #anainfluencermarketing #AssociationOfNationalAdvertisers #ANA

[James Clarke @jamesclarkeCA]

.@Fritolay’s Ryan Matiyow imparting #KNOWLEDGE at @ANAmarketers #anainfluencermarketing event. @PepsiCo #pride #CPG #Marketing #DigitalMarketing #SocialMedia #PR

[Jen Saenz @JenQSaenz]

For me, one of the most important elements of work/life harmony is taking the time and effort to give something back. My LinkedIn article about how we have incorporated this into our work culture at @Fritolay: https://t.co/fx1Aah3j6S

[Jen Saenz @JenQSaenz]

Living the brand! #SmartSocialSummit

[Jen Saenz @JenQSaenz]

Thank you @Spredfast and the attendees at #SmartSocialSummit for the opportunity to talk about staying relevant in the digital/social age. Listening is more important than ever, and I loved being able to talk about how we have integrated it into all @Fritolay does!

[Khoros® @Khoros]

Is your brand staying relevant to customers in a world filled with distraction? Today, @Fritolay CMO @JenQSaenz will share how her team evolves with customers over time. Register for the live stream happening today at 9:45AM CST: https://t.co/kPOV2wW3I7

[Jen Saenz @JenQSaenz]

You can ride pop culture and be relevant to your audience, but if you can go one step further to create pop culture, that's when the magic happens. I recently wrote a LinkedIn post about how to achieve this for your brand:
https://t.co/3w4PhZ1N21

[Jen Saenz @JenQSaenz]

Our very own @ChesterCheetah is at it again. This time with chef @RidingShotgunLA. It'll make your mouth (and eyes) water https://t.co/i8cLUsTdr4

[Jen Saenz @JenQSaenz]

Creating brand content is essential, but how you get there can be inspiring for both you and your audience. This is how we tapped into co-creation to develop content that was relevant, engaging and - yes - branded. https://t.co/emGTJTbFdH

[Jen Saenz @JenQSaenz]

As the use of grocery apps increases, being top-of-mind for your category by creating affinity will be more important than ever. I predict that intentional shopping will be more common than casual browsing, like you might do in a store. https://t.co/gT2h4bvqyJ

[Jen Saenz @JenQSaenz]

Ever wonder how we bring certain products to market? Here's the story behind one of our newest snack lines: the aptly named IMAG!NE Snacks https://t.co/2bBHtTUwlW

[Jen Saenz @JenQSaenz]

We played with #AR earlier this year with Cheetos Vision to bring fun and personalization to brand engagement. Love how this adds a highly functional and practical element to the equation, but keeps it just as entertaining https://t.co/cLuhzTjE1t

[Jen Saenz @JenQSaenz]

To all the women out there leading business, making business, or just taking care of business wherever that may be: celebrate yourselves! #NationalWomensDay

[Jen Saenz @JenQSaenz]

@LikeableMedia @michelleapeluso Thank you for adding me!

[Jen Saenz @JenQSaenz]

I often talk about the importance of being frictionless. Being relevant and helpful is the key. Because your audience isn't able to focus elsewhere or skim a voice search ad, it's even more of an imperative to be frictionless in the age of voice https://t.co/IpD4aIF6a4

[Jen Saenz @JenQSaenz]

Excellent point: accessibility is a big part of the challenge; it's not just about creating choices. It's also about making those choices viable for the consumer.

[Seth Kaufman @SethAKaufman]

Thank you @iamwellandgood and @EmLaurence for shining a light on our nutrition division and efforts to put nutrition within arm’s reach.
https://t.co/4iLoW5uhg0

[Jen Saenz @JenQSaenz]

Taking this opportunity to recharge the creativity batteries by spending quality time with family. Greetings from Bogota, and wishing you all a happy July 4th!

[Jen Saenz @JenQSaenz]

We trust you! https://t.co/35PIwrzh82