Jennifer Nguyen

On n’aime que ce qu’on ne possède pas tout entier

[Jennifer Nguyen @Jenngx95]

How much does a multi-billion company like @Tesla spend on marketing?

Tesla spent $0 on #marketing. Yet they are the number 1 company in the automotive market

Why?

Instead of splurging budgets, they focus on improving #CustomerExperience #uwamktg1

https://t.co/bVn3dou1my

[Jennifer Nguyen @Jenngx95]

#EmailMarketing has always been a crucial part for any business marketing practice. But is it effective in this time-poor society? Recently, @Uber and @BuzzFeed has come up with brilliant #email ideas which are both #relatable and #funny

https://t.co/KLKZtiLEFa

#uwamktg1

[William Setiawan @William64720545]

#Dogecoins #Dogecoinarmy #dogetothemoon

[Jennifer Nguyen @Jenngx95]

With the emergence of #technology,
#marketing processes can now be #automated

But why?
In this video, @VboutMena explains key benefits of #MarketingAutomation.

#uwamktg1

https://t.co/esYInAts43

[Jennifer Nguyen @Jenngx95]

Although brands are adopting #datadriven practices, some still struggles on choosing the right #metrics for #DigitalMarketing. Here, @HarvardBiz suggests some criteria for the right metrics:
1. Meaningfulness
2. Measurability
3. Understandability
#uwamktg1
https://t.co/mbvEFQUZfa

[Jennifer Nguyen @Jenngx95]

Although brands are trying to adopt #datadriven practices, some still struggles to choose the right metrics for #digitalcampaign. @HarvardBiz suggests some criteria for good #metrics:
1. Understandability
2. Useful and actionable
3. Comparability
#mktg1

https://t.co/mbvEFQUZfa

[Jennifer Nguyen @Jenngx95]

Once an iconic fashion brand, @Forever21 has now filed a bankruptcy. The biggest #marketing mistakes that the brand made are:
1. Failed to keep up with #digitaltrends
2. Failed to improve online #CustomerExperience
#uwamktg1

https://t.co/tFKJs2R4Gb

[Jennifer Nguyen @Jenngx95]

With the dominance of #memes on #socialmedia, brands are using memes to effectively generate #earnedmedia. @netflix has been on top of their game when introducing #BirdBox memes, and successfully boosted the Bird Box series’ views & ratings
#uwamktg1

https://t.co/PCT9R09hjH

[Jennifer Nguyen @Jenngx95]

@XeniumDigital supports the use of #experientialmarketing as an effective way to convert #passiveaudience to active #brand #advocates

#uwamktg1

[Xenium Digital @XeniumDigital]

Experiential marketing can transform & elevate the connections that brands build with their consumers. Well-executed experiential activations turn consumers from passive viewers to active participants.

https://t.co/8sfjGBOR9x

[Jennifer Nguyen @Jenngx95]

@creativelysqrd has gave out tips on how to #connect with your audience on #socialmedia. Some of the most important factors are:
1. Keep it #real
2. Ask for opinions and show appreciation
3. Don’t make it all business and sales tactics
https://t.co/nocsyMcEFS
#uwamktg1

[Jennifer Nguyen @Jenngx95]

One of the lessons we can learn from @Apple #marketingstrategy is to #tailor #CustomerExperience in every stage of the #CustomerJourney. Their unique store experience is a case in point, where customers receive a #personalised experience
#uwamktg1 #digitalmarketing

[Jennifer Nguyen @Jenngx95]

Modern customers’ preference for #personalisation has called for a new practice in #marketing: #MicroSegmentation. Among a wealth of ways to segment the customers, #marketers can use Intent-Based segmentation, as suggested by @CleverTap
https://t.co/TgoTavqkVP
#uwamktg1 #digital

[Jennifer Nguyen @Jenngx95]

“#SEO without #contentmarketing is like a body without a soul”.
According to @Forbes, these elements must be consistent and complementary to each other. Inserting target #keywords boosts #traffic, but overusing it may negatively impact SEO. #uwamktg1

https://t.co/Kamjly62ji

[Jennifer Nguyen @Jenngx95]

Nowadays, #content #marketers must #tailor their promotional materials to meet individuals’ needs. @CMIContent suggested a more customer-centric strategy in #contentmarketing called “#3DContentModel”, which involves in customers’ buying cycle.
#uwamktg1

https://t.co/JtCMqNWwTf

[Jennifer Nguyen @Jenngx95]

@GasBuddy has made cheap gas more accessible than ever with their #mobile #app! Using #location_based #marketing, the app directs users to the cheapest gas stations in their area, collected by #crowdsourcing. As a result, the app has more than 52 millions downloads.
#uwamktg1

[Jennifer Nguyen @Jenngx95]

#Creativity is one of the #core #values for #DigitalCulture. @IKEAUK has demonstrated the importance and effectiveness of this factor through their #TomorrowStartsTonight campaign, where they illustrated how your bed furniture is the best sleeping remedy. #uwamktg1

[Conexperience @Conexperience]

The blog Customer Journey Mapping is published again! Check now: https://t.co/0cuixOBWpj. With help from @Jenngx95 @RedpointGlobal #customerfocus #ecommerce

[Jennifer Nguyen @Jenngx95]

The article by @SuperOfficeAS stated different phases of the #customerjourney has different key #touchpoints. Therefore, specific #strategy for each stage is essential to optimise #marketing effort and reach the right #audience

https://t.co/7t5Db3vjZL

#uwamktg1

[Jennifer Nguyen @Jenngx95]

@HIVE_Strategy claims #Customer #Persona helps businesses understand not only WHO their customers are but HOW to approach them. Modern customers are becoming more diverse, so traditional #segmentation can no longer captures the right audience #uwamktg1

https://t.co/k7W3Kcywdk

[Jennifer Nguyen @Jenngx95]

Compared to the traditional one, digital marketing model is more customer-centric. @dmigroup praises #DigitalMarketing on its ability to create measurable and accurate metrics to inform business decisions, facilitating content #personalization
#uwamktg1

https://t.co/O58p1oF8o4