Jennifer Brett

Insights, Intelligence, Storytelling with Data

[Jennifer Brett @JennyBrett]

📸 A picture is worth a thousand words. And that's especially valuable when you only have 160 characters to work with.

New research from Attentive shows that #multimedia in messages isn't just an effective way for a brand to show…https://t.co/d9MtkGnau5 https://t.co/xRWW91wT7Z

[Jennifer Brett @JennyBrett]

I'm #hiring! If you're a lover of storytelling and interested in showcasing customers' success, check out this fully #remote role 👇

✍️ I'm looking for someone to partner closely with me to manage, source, create, and distribute c…https://t.co/DJsCzEdX2O https://t.co/ot83eCf9b6

[Jennifer Brett @JennyBrett]

Attentive's latest customer interview is with luxury retailer Neiman Marcus Group. Their story is a great example of making #SMSmarketing work to enhance your overall marketing strategy.

🎯 Most brands underestimate the power of…https://t.co/pU6a6rqTet https://t.co/BPgd476ESU

[Jennifer Brett @JennyBrett]

4th of July is one of the biggest days for #SMSmarketing message sends, and a significant revenue day for brands 🎆

As well as some inspiring brand examples, Attentive has the top tips to get the most out of this #IndependenceDay…https://t.co/G3UPNLp6Xj https://t.co/TPA8tK1P7o

[Jennifer Brett @JennyBrett]

💡Attentive's 2023 'State of Conversational Commerce' report is live, with new research and insights across global markets. Highlights this year include:

📲 The latest consumer trends in #conversationalcommerce, showing how brand…https://t.co/T8ILO6LC0Z https://t.co/lbi3pdavqJ

[Jennifer Brett @JennyBrett]

Attentive's latest case study with Claire's is live. Recently named as one of Fast Company's most innovative retail companies for 2023, SMS has become a key part of Claire's marketing strategy to reach and engage shoppers around th…https://t.co/HEN2ua2FfL https://t.co/6YDgqg0oiB

[Jennifer Brett @JennyBrett]

How do you turn your SMS program into a retention channel? BÉIS Travel sat down with Attentive recently to discuss building an #smsmarketing strategy that drives customer retention.

A best in class for how to set up and run an eff…https://t.co/nA4qu4XZ0g https://t.co/5USddZOTni

[Jennifer Brett @JennyBrett]

🗣 The best way for a company to showcase its value and impact is to let it's customers do the talking.

🚀 This week, Attentive launches our new case study resource, highlighting our customers' success stories with SMS marketing a…https://t.co/vW0DQQUaIs https://t.co/sgUrMQZgbz

[Jennifer Brett @JennyBrett]

To maximize the performance of your #SMSmarketing, testing is essential — whether you're looking to optimize, or starting out with #SMS, check out these suggestions for A/B testing 👇

And a full deep dive on ideas and best practices for A/B testing fro…https://t.co/lN7mZsiLKS

[Jennifer Brett @JennyBrett]

💡Attentive has new insights on some of the fundamentals of #SMSmarketing - what time and day of the week to send messages, and how many to send.

If you're just starting with #sms, or looking to optimize your program, consider these learnings from more…https://t.co/8VJABkV41p

[Jennifer Brett @JennyBrett]

Growing customer #retention and #loyalty is a priority for marketers in 2023. At Attentive, we explored our data to understand how #SMSmarketing plays a critical role in retention strategy.

🛒 54% of subscribers to an Attentive SMS program are repeat pu…https://t.co/wTIAsXxb3r

[Jennifer Brett @JennyBrett]

Growing customer #retention and #loyalty is a priority for marketers in 2023. At Attentive, we explored our data to understand how #SMSmarketing plays a critical role in retention strategy.

🛒  54% of subscribers to an Attentive SMS program are repeat p…https://t.co/J1lv1Dgp3a

[Jennifer Brett @JennyBrett]

Attentive has been ranked #6 on G2's Best Software Products 2023🚀

🙏 Thankful for the recognition from our customers of our best-in-class product and customer experience.

Now, onward with the mission to rethink brand-to-consumer communication!

Link…https://t.co/QHHUUlG1Mu

[Jennifer Brett @JennyBrett]

Attentive's latest customer story highlights our growing international presence. Discover how GUESS?, Inc. reignited engagement with their mobile-first audience, and launched compliant #smsmarketing campaigns in Canada 🇨🇦

💡…https://t.co/TTBae2qkpj https://t.co/ek817u3vAg

[Jennifer Brett @JennyBrett]

🔮 If you're strategy planning for 2023, these are the marketing trends to keep in mind from Attentive CMO @saravarnibright

Efficiency & optimization driven by #AI and automation (back for 2023 - this time for real!)

Delivering #…https://t.co/TgbaPGCRnx https://t.co/jasrJpkyl1

[Jennifer Brett @JennyBrett]

🔮 As 2023 approaches, it's a good time to assess the shifts in marketing and consumer behavior and the #trends driving the ongoing growth in #TextMarketing

🤝 Text messaging lets brands connect with customers in a #personalized,…https://t.co/eJlxaU5ack https://t.co/DGJlrmWu24

[Jennifer Brett @JennyBrett]

💡 What did we learn about #ConsumerBehavior over #CyberWeek 2022?

🛍 Shopping days are spread across the week - not limited to Black Friday and Cyber Monday - giving brands more opportunities to get in front of customers and position hard-to-resist de…https://t.co/apqRcGfY9B

[Jennifer Brett @JennyBrett]

💡 After the data, time for some #BFCM insights. Starting on the brand-side, #SMS messages send patterns in 2022 are showing the maturity of #SMSmarketing as a channel, and more sophisticated strategies from retailers.

📲 #BlackFriday and #CyberMonday c…https://t.co/GsNLkvz3mz

[Jennifer Brett @JennyBrett]

🛍 The busiest shopping week of the year has come to a close, and despite the challenging headwinds of 2022, #BlackFriday/ #CyberMonday showed that consumers want to celebrate, and shop, this #HolidaySeason.

As one of the most important times of the y…https://t.co/RaW4jYfYYn

[Jennifer Brett @JennyBrett]

🎁 There's been a lot of coverage on what to expect this holiday season for #retail, and the results will soon be in for #CyberWeek 2022.

💡 We're getting ready to share the top insights and trends with Maddy Sherman and Anna Diefenbach.

🔥 Join Attenti…https://t.co/RfxNm6MPid