As 2024 comes to a close, I'm reflecting on an extraordinary year of personal and career growth, surrounded by a brilliant team with great leadership.
Some highlights:
- Deployed Google's Enhanced Conversions technology for a major insurance provider
1/
"We thought everything was tracking perfectly. Until it wasn’t."
That was the moment I realized how often we assume conversions are being captured accurately, when in reality, we're missing part of the story.
Enter: Google Enhanced Conversions 🎯
A few months back...
It's like putting on glasses after years of blurry vision — you think you're seeing clearly until you're not.
If you're running paid campaigns and not using Enhanced Conversions yet, it’s worth checking your setup.
It’s low-effort, privacy-safe, and high-impact.
As 2024 comes to a close, I'm reflecting on an extraordinary year of personal and career growth, surrounded by a brilliant team with great leadership.
Some highlights:
- Deployed Google's Enhanced Conversions technology for a major insurance provider
1/
- Designed and delivered an analytics blueprint for major Hollywood film studio
- Created a data layer re-architecture for major Canadian telco
- Advised major North American university on digital strategy and GA4
3/
People who run airports should have a large part of their salaries be variable - tied to metrics including delays at gates, and timing of baggage and lost baggage.
Our civilization will decay & grow in incompetence if we don’t find ways to hold government monopolies accountable.
I forced a bot to watch over 1,000 hours of startup pitch meetings and then asked it to re-create a startup pitch meeting of its own. Here is the first page.