@hzy_adriana @MAR4233_FSU Hi Adriana, I agree. The song's catchy nature will have people subconsciously thinking about Dunkin even when they don't realize it! The holiday theme will invoke a nostalgic feeling in potential customers as well.
@MaceyMullins @MAR4233_FSU Hey Macey, I agree. Using memes like this shows their younger audience that they are on top of the trends and this makes them more relatable. It is a great way to build brand awareness and loyalty.
@MAR4233_FSU This tweet is good marketing because it shows off the new look of their cereal boxes, while also prompting their customers to engage with the brand by asking a question.