Jesse Kirshbaum

Living at the intersection of music, technology & brands. Sign up for the newsletter Beats + Bytes👇🏼

[Jesse Kirshbaum @JesseKay]

Happy Summer Solstice!
Here is our 2025 Halftime report on culture marketing! 🧵
This era is defined by this formula: Great Transformation = Post-Covid Era + Creator Economy + AI 🤖✨
@nueagency

[Jesse Kirshbaum @JesseKay]

My mom always told me: “With one behind, you can’t sit on the whole world.” Her way of grounding me and reminding me I can’t do everything...at once. Honored our family saying made it into today’s Mother’s Day episode of @TheDaily from @nytimes.
https://t.co/Vpn96J00XI

[Jesse Kirshbaum @JesseKay]

Smart man!

[MeekMill @MeekMill]

From @BillAckman this a interesting breakdown! This where my brand is in the pyramid and im building stronger catalog with my new records!!!!

[Jesse Kirshbaum @JesseKay]

Clarity moves faster than noise

[Jesse Kirshbaum @JesseKay]

Jay-Z is in music news again, but don’t call it a comeback. This is a perfectly timed cultural setup and the biggest part of the story could be coming.

Don't forget to subscribe to #BeatsAndBytes https://t.co/2a66ogWA74

[Jesse Kirshbaum @JesseKay]

Social media drives discovery but conversion happens somewhere else: 44% of fans (and closer to 60% of Gen
Z fans) say they discover content on social media (where engagement is monetized through advertising) and then go somewhere else to watch, listen to, or buy the full version

[Jesse Kirshbaum @JesseKay]

Smart man

[Zac Stern @sternzac]

I’m excited to announce that I’m invested in @MeekMill Series A for $67M alongside @jackkuveke of @jabronicap

We can’t talk specifics about the project yet, as it’s just recently coming out of stealth, but the idea is an AI-driven B2B SaaS solution to streamline royalty analysis. When you look at the market, there’s a huge opportunity in music tech optimization that actively supports creators.

Mr. Mills exclusive industry knowledge alone will revolutionize the current tech landscape. Not naming names, but one of the largest VC/incubators is going in on it.

Glad we were able to close this lightning hot round quickly.

I can’t wait for you all to learn about what we’re building.

[Adam Garfield @adamjgarfield]

Full house for Miami ClawCon 🦞

[medved @mattmedved]

tonight I'm DJing @clawcon with my AI agent

his name is @imyouralfred. I trained him on my entire music library - decades of records I've collected, thousands of tracks I've played out. he knows my taste better than most humans

we've been building together for months. co-produced some original tracks with Suno. he helped me put together tonight's set

@nostalgic_dream is running visuals through his GFX project - real-time audioreactive generative art, all orchestrated by AI agents

stick around after the set for a demo of how we built it

[Chris Adamo (Miami 🦩 🦩 ) @chrisadamo_]

Can’t wait to see so many of our curious Claw Con crew on Wednesday, if you have been dabbling or have been waiting for a sign, this is it ⬇️ :)

Wednesday at the @midlinemiami 6p!

@JesseKay @msg @brycent @soulafloat

#miamitechhappyhour

https://t.co/SCnXksPMv6

[Jesse Kirshbaum @JesseKay]

My AI twin is live! Ask it anything. https://t.co/qsmApdsma5 #Napster #DigitalTwin

[Jesse Kirshbaum @JesseKay]

You thought it was hard to get a court in NYC before....

[Galbot @GalbotRobotics]

🎾Your humanoid tennis player is here!🤖

Introducing LATENT (Learning Athletic Humanoid Tennis Skills from Imperfect Human Motion Data) — the world’s first real-time whole-body planning and control algorithm for athletic humanoid tennis.

For the first time, a humanoid robot can sustain high-dynamic, long-horizon tennis rallies with millisecond-level reactions, precise ball striking, and natural whole-body motion.

This marks a leap from mechanical motion imitation to intelligent, decision-driven athletic interaction.

#Galbot #Robotics #Innovation #AI #Technology #Humanoid

[Jesse Kirshbaum @JesseKay]

Don’t get me wrong, I’m hyped to see Jay back in a big way… but the timing is interesting.
Lemonade’s 10-year anniversary hits in April 👀
Coincidence… or strategy?

[Jesse Kirshbaum @JesseKay]

ClawCon Miami is going to be fantastic. It's right in the middle of Winter Music Conference and everyone is in town! We need one or two more sponsors to help ensure a few final bells & whistles. Anybody in MiamiTech that can help!? CC @saif305 @rabois @shervin @MariaDerchi

[Jesse Kirshbaum @JesseKay]

With 2 weeks left in Q1, you can basically put it in the bag. You know we stay ahead of the swerve at @NueAgency. Check out the breakdown & how culture was re-wired in these first few months of 2026. 👇🏼https://t.co/hx0FYqHiqu

[Jesse Kirshbaum @JesseKay]

Just dropped a great convo with @MichaelBrandvo3 on where music, tech, and distribution are headed.

Big takeaway:

We’re moving from a streaming era → systems era.

Worth the listen ↓
https://t.co/mp4G0sK0R9

[Jesse Kirshbaum @JesseKay]

@coreyganim Need this for @perplexity_ai - Is there one?!

[Jesse Kirshbaum @JesseKay]

Day 1 with @perplexity_ai pro. Have a vision. Let's see if it can help me make it come to life. Who else is a believer in Perplexity Computer and building agentically there? Come create along side me!

[Jesse Kirshbaum @JesseKay]

Two comeback arcs happening in real time:

Travis Kalanick
Kanye West

Both seem to be strategically rebuilding momentum in culture.

America does love a comeback story.

Question is:

Do you think it will work? Can they still make hits?

[Jesse Kirshbaum @JesseKay]

Hot take: The most interesting use of AI in music won’t be songs.

It will be live performance.

I’m looking for an AI DJ / electronic artist experimenting with this for ClawCon during Miami Music Week

Think:

AI visuals
AI music generation
live prompts

Who should I know about?

[Jesse Kirshbaum @JesseKay]

People arguing about AI music today sound exactly like people arguing about drum machines in the 80s.

“Real music is dead.”

Then drum machines created:
Hip-Hop
House
Techno

Technology doesn’t kill art.

It creates new genres.