Service Marketing and Management- It is not just about reaching the customer, its about reaching the staff. If staff is satisfied and happy, customers will be too. Service Marketing is like a domino effect of management, staff, and customers. #SM4702@hhawk
Chatbots don't need to be staffed 24/7. They automatically answer common questions instantly. Sounds great for an impatient customer, but they remove human interaction and personalization of responses. Is that really a benefit? @hhawk#sm4702#mobileMonkey
It’s hard to measure online marketing because it’s not always linked to direct profits but here are nine ways to help you measure https://t.co/vXdIBD6uum @hhawk#sm4702
Marketing today is vastly different from years past. The power has switched from the companies to the people. @NUBizReview@hhawk#SM4702 https://t.co/XpWeSe5Ta4
Known or not, everyone has had experience with queues. For me, I think of amusement parks. The wait is so long for one ride yet so rewarding when you finally get on, but sometimes other factors like the weather can make the wait unbearable. #sm4702@hhawk
https://t.co/bBY86stU8A
This video is a great help to understanding The Gap Model. it further explains the Gap Model and where each Gap can occur in a business. #sm4702@hhawk
Keeping with the discussion about SPC, I think it is very important to emphasize the importance of employee happiness. Here are 5 tips on how to do that successfully. https://t.co/cO42Zxzc9T. #sm4702@hhawk
This article is really helpful for understanding service profit chain. It breaks down each component and explains it plus offers a summary of the Harvard article we read #sm4702@hhawk https://t.co/abfj1opwBn
@hhawk#sm4702 This week we are looking at branding and I thought it would be helpful to define branding and how it differs from marketing. Check out this really good article https://t.co/MkdBgCBo09
This week were looking at creating new products for existing companies and I think this article really explains how it's done https://t.co/8vjMrcUTO6 @hhawk#sm4702
I found this great article that breaks down Mary Jo Bitner's article on serviescapes. I found it really helpful to understanding servicescapes @hhawk#sm4702