Jevon Max

Facebook Growth Expert | YouTube Marketer | Minimalist | Curious Soul | Love New Zealand 🇳🇿

[Jevon Max @JevonMax]

Sold my only Pinterest Site for $4736 USD via MotionInvest. Been working on this site for 1.5 years. Really cool project. Enjoyed working with this site. 💰

I'll be reinvesting this amount into my next projects, which I'm already working on, such as a US Travel Blog with traffic from Pinterest & Facebook, a Facebook page in the relationship niche, and a Faceless YouTube Channel in "What if" scenarios. 💡

Really excited to work on these projects. I'll be sharing my Pinterest, Facebook, and YouTube tips I've been learning along the way. 💯

[Nirav Shah @Nirav_Shah89]

Most Creators Are Posting the Wrong Type of Content

I think most Facebook creators are solving the wrong problem.

For the longest time, I thought growth came from creating "better content."

Better graphics.

Better captions.

Better editing.

Better everything.

But lately I've been noticing something interesting...

Some posts with average visuals absolutely explode.

While beautifully designed posts barely move.

And I think I finally understand why.

Facebook doesn't seem to be rewarding "better content."

It's rewarding content that creates specific behaviors.

After studying what's working right now, I keep seeing the same 3 post formats show up over and over again.

And honestly, once you see it, you can't unsee it.

1. Contrarian Posts

These are probably the easiest way to get engagement fast.

The formula is simple:

Take a commonly accepted belief.

Then challenge it.

For example:

"Personal branding is overrated."
"The fortune is in the follow-up is bad advice."
"Posting more content isn't the answer."

The reason these work is because people immediately have a reaction.

They either:

Agree
Disagree
Get curious

All three outcomes create engagement.

And engagement creates distribution.

I've noticed that some of my best-performing discussions weren't the posts where I taught something.

They were the posts where I challenged an assumption.

People love sharing what they believe.

Especially when they think you're wrong.

2. Micro Lessons

This one is probably my favorite.

Because it's simple.

No 2,000-word essay.

No giant tutorial.

Just:

Hook → Lesson → Soft CTA

That's it.

Something like:

"Most creators are killing their reach with AI content."

Then deliver one useful insight.

Then invite discussion.

The hidden power of micro lessons isn't likes.

It's saves.

When someone saves your post, they're basically telling Facebook:

"This is valuable enough to revisit later."

And that's a strong signal.

Honestly, I think most creators underestimate how powerful saves are.

3. Interactive Choice Posts

These are almost unfair.

Because they remove friction completely.

Examples:

Which logo is better? A or B?

Which hook would you click?

Which thumbnail would you choose?
Which offer sounds more compelling?
People don't need to write a paragraph.
They just type:

"A"

or

"B"

That's it.

And because participation is so easy, engagement often snowballs quickly.

I've seen these posts generate hundreds of comments from audiences that are normally quiet.

The Real Lesson

Here's what changed my thinking.

Most creators open Facebook and ask:

"What should I post today?"

I don't think that's the right question anymore.

The better question is:

"What result am I trying to create?"

Because each format serves a different purpose.

If I want engagement...

→ Contrarian post.

If I want authority...

→ Micro lesson.

If I want comments and audience participation...

→ Interactive choice post.

Simple.

My Biggest Takeaway

I think Facebook's algorithm is becoming easier to understand than most people realize.

It's not asking:

"Is this content amazing?"

It's asking:

"Did people interact with it?"

That's a huge difference.

The creators who understand that shift are going to have a much easier time growing than the creators who keep obsessing over perfect content.

Because at the end of the day...

Reach isn't usually created by design.

Reach is created by behavior.

And these three post types are built specifically to trigger it.

[Jevon Max @JevonMax]

@AndySkraga TOBI

[Jevon Max @JevonMax]

@AndySkraga TIPS

[Jevon Max @JevonMax]

@gbechtold1 Then text and images seems ideal format. Work on that more. Focus on which already works better for you. Also, try new things. If you publish 5 posts daily, experiment 2 posts.

[Jevon Max @JevonMax]

@nicherif @saif_uzzal I create all boards initially and pin to relevant board via BlogToPin.

[Jevon Max @JevonMax]

@saif_uzzal Thank you! :)

[Jevon Max @JevonMax]

@saif_uzzal Might try Monumetric or Journey if Ezoic's 20-slot inclusion is not possible! I'm moving away from the dependency on ads. I chose the travel niche primarily to earn more affiliate revenue from Stay22 or Travelpayouts affiliate programs and selling city guide ebooks!

[Jevon Max @JevonMax]

@saif_uzzal Then, I'll start Pinning on Pinterest. I follow a different strategy like only once I have 200 articles in hand, I start pinning on Pinterest via BlogToPin, so I don't repeat the pins too much. :)

[Bilal Javed @ThebilalSEO]

Congrats on the flip. 🥳

Sold 2 Pinterest blogs last year. $35K combined.

That's 100% profit on top of the monthly ad revenue they were already generating.

Most people don't realize you can build these sites, collect monthly income for months.

and then sell for 25-35x monthly earnings on top.

They think the only money is in ads. It's not. The site itself is the biggest payday.

Pinterest blogs are sellable assets. Not just traffic sources.

More people need to talk about this.

[Jevon Max @JevonMax]

@ThebilalSEO Thank you! :) 💯

[Jevon Max @JevonMax]

Sold my only Pinterest Site for $4736 USD via MotionInvest. Been working on this site for 1.5 years. Really cool project. Enjoyed working with this site. 💰

I'll be reinvesting this amount into my next projects, which I'm already working on, such as a US Travel Blog with traffic from Pinterest & Facebook, a Facebook page in the relationship niche, and a Faceless YouTube Channel in "What if" scenarios. 💡

Really excited to work on these projects. I'll be sharing my Pinterest, Facebook, and YouTube tips I've been learning along the way. 💯

[Jevon Max @JevonMax]

@ThebilalSEO Thank you Bilal! You helped me with the ad network issue with this site. Really grateful! :)

[Jevon Max @JevonMax]

@keysome https://t.co/EjiT7WWPIl

[Jevon Max @JevonMax]

@hectorgohome Thank you bro! :)

[Jevon Max @JevonMax]

@BewynDaniel Thank you bro! :) 🙌🏽

[Jevon Max @JevonMax]

@sabjanseo Thank you! :)

[Jevon Max @JevonMax]

@lolalallou Thank you so much, Lola! 😊 Will be sharing my learnings from these projects! :)

[Jevon Max @JevonMax]

@m_chaseallen Yeah true! :)

[Jevon Max @JevonMax]

@MoJazeem A Pinterest account with a verified site. It drives traffic from Pinterest to the website. :)

[Jevon Max @JevonMax]

@rakib_all82191 Thank you! :)