One keyword = one Pintereest article = hoping to rank against 1,000 competitors.
The Splinter Method:
One keyword = 3-10 articles = each targeting a different person = less competition per article = faster ranking = Pinterest sees you as the AUTHORITY on the whole topic.
"Fall outfits" is a bloodbath. Everyone targets it.
But few are targeting:
β "casual fall outfits with sneakers for college"
β "fall office outfits for women over 40"
β "fall outfit ideas for school drop-off moms"
Same keyword. Different people.
And when Pinterest sees 5-20 articles covering every angle of "fall outfits".
It starts ranking you for the broad term too. Without ever targeting it directly.
That's The Splinter Method. Built into every PIN POWER project we run.