Johanna Hoopes

Media strategist, Boston sports fan, lifelong nomad. 大器晚成.

[Jake Fischer @JakeLFischer]

Project B has hired former Hawks general manager and NBA veteran Landry Fields as Head of Men’s Basketball, per source. Fields will focus on identifying global talent off the foundation of Project B’s elite women’s roster already featuring Nneka Ogwumike, Azzi Fudd and Awa Fam. Project B could very well include NBA players for the league’s inaugural 2027 season, offering players equity in addition to international exposure during competition across Europe and Asia.

[The Athletic @TheAthletic]

'Project B’ is a new women’s basketball league that will feature tournaments in cities across Asia, Europe and the Americas.

The league has already signed WNBA players to join the league, according to co-founder Grady Burnett.

Eventually, the goal could be to rival the W.

[PROJECT B @projectb_global]

Welcome to a New World Of Ball.

From NBA player to General Manager, @landryfields has built teams at every level of the game. Now he’s joining Project B as Head of Men’s Basketball to help shape what’s next. Alongside Chief Basketball Officer @Alanabeard20

“What drew me to Project B was the ambition. When you combine leaders like @nnekaogwumike with global stars like @azzi_35 and @awaafaam_ , you see a platform that’s investing in the future of the sport. I’m excited to work closely with players to shape where the game goes next.”

Here's to what's next. @landryfields

[Landon Thomas @sixfivelando]

I asked Alanna Smith about her signing with the startup global basketball league Project B…

[Front Office Sports @FOS]

Kelsey Mitchell and Sophie Cunningham have reaffirmed their commitment to Project B, despite the WNBA's new CBA.

“When they’re offering that type of money, plus the signing bonus, plus having equity in the company, it’s a no-brainer,” Cunningham told FOS.

[Megan Hustwaite @MeganHustwaite]

Alanna Smith is the first Aussie to join @projectb_global
She tells @ESPNAusNZ “Basketball is a global game so to have a league that appreciates the game on that level is really unique and something that's never been done before”

https://t.co/duShzLRFpM

[The Athletic @TheAthletic]

Just four days ago, UCLA was crowned champion in the NCAA Tournament.

And in four days, the 2026 WNBA Draft will occur.

Our final first-round mock:

[Front Office Sports @FOS]

Project B has landed Awa Fam, the Spanish forward who could go No. 1 in the WNBA draft on April 13.

“She has the potential to be the next global superstar,” league co-founder Alana Beard told FOS.

[ESPN @espn]

THE ILLINI ARE HEADED TO THE FINAL FOUR FOR THE FIRST TIME IN 21 YEARS 🟠

[Sports Illustrated @SInow]

Peja Stojaković celebrates with his son Andrej after Illinois punched their ticket to the Final Four 🙌

(via @CBSSportsCBB)

[Front Office Sports @FOS]

This was the scene on Illinois’s campus after they punched their ticket to the Final Four for the first time in 21 years.

[PROJECT B @projectb_global]

Congrats on the final 4 @MiskoRaznatovic @IlliniMBB 😎🧡

[Sports Business Journal @SBJ]

Project B is adding Valencia, Spain to its global tour.

The F1-style basketball league will host a March 2027 event at Roig Arena, timed with the city’s Las Fallas festival.

Valencia joins Tokyo as confirmed tour stops as the league builds toward a seven-city global circuit.

https://t.co/6Un7B2eVLm

[PROJECT B @projectb_global]

PROJECT B, VALÈNCIA
March 12 - March 21, 2027
Roig Arena

Early access at https://t.co/dvYU7500Fa

[PROJECT B @projectb_global]

PROUD to announce @athomas_25 Player. Partner. Owner. 😎

“I’m chasing purpose, not perfection. The real victory is what you leave behind for the next generation.”

[PROJECT B @projectb_global]

What's going on @athomas_25 👋😎

[PROJECT B @projectb_global]

Player. Partner. Owner. @nnekaogwumike

[Johanna Hoopes @JoHoopes]

@Super70sSports Teddy Bruschi

[Johanna Hoopes @JoHoopes]

@jrwmarathon Big win for the boys at home!

[Johanna Hoopes @JoHoopes]

If you're working from Tahoe, you're not alone. We're here too! https://t.co/z0HMdXIYG7