Entrepreneur, Founder and CEO @DefamationDef | Helping you disappear from Google since 2012 🕶️ | Partner to top attorneys | CTRL+Z for your online life
I think OpenAI & $ZETA are quietly building the future of GEO – and nobody’s paying attention. 👀
1) Over the last few months, there’s been a strange pattern of signals around OpenAI + marketing + monetization.
Code leaks, job postings, denials, re-clarifications…
Something feels off.
Something feels bigger.
Coincidentally, $ZETA drops their new GEO technology – right as SEO collapses.
While editing my interview with $ZETA CEO, David Steinberg, everything clicked for me...
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98% of ppl won’t get you, won’t care to, & won’t ever try. that’s not tragic. it’s just stats. the goal isn’t universal appreciation.
it’s finding the 2% who see you & pouring every single thing into that.
“To remember how little you matter, on a cosmic timescale, can feel like putting down a heavy burden that most of us didn’t realize we were carrying in the first place.”
— Oliver Burkeman
via the 5-Bullet Friday newsletter from @tferriss
“Everyone believes very easily whatever they fear or desire.”
— Jean de La Fontaine
via the 5-Bullet Friday newsletter (https://t.co/WEbvJKetWF) from @tferriss
Being a business owner is weird.
From the outside, it looks like success and freedom.
But most days feel like a fight for survival.
Chasing growth, dodging landmines, holding it all together for your team, your family, your future.
On the inside, it’s a war with no days off.