"Webpage contents create the brand safety problem, but content also contains the solution, if you know how to listen." Read our latest blog post to understand how content can solve #brandsafety concerns. https://t.co/mubsiVpj2P
We're very excited to be a supporting sponsor, and are looking forward to this event! Our countdown has already begun! #VideoSymposium https://t.co/YrnQzDvbqR
Jessica Reid and Josh Baines spoke today at @ArgyleExecForum#ArgyleCMO about #brandsafety, predictive targeting, and much more. Thanks for sharing this picture! https://t.co/9Ddbfv3Fsj
Learn the difference between first, second, and third-party data in @Grapeshot_'s #GDPR#infographic, and why the difference matters in prepping your organization for the regulation. https://t.co/rmp3nkNvRt
@Grapeshot_ CEO John Snyder provides his view on what brands will have to do to attract customers in a post-GDPR world @CIM_Exchange
https://t.co/rE2oXhG319
The #GDPR gives brands the opportunity to really get to know their customers and mend the separation to bring back a relationship full of trust and value. https://t.co/NG77ZGX3iV
Thank you for joining #GrapeshotChats. Let's keep the #BrandSafety conversation going! Take a look at our infographic and keep your brand squeaky clean. https://t.co/o3WwTyoXdC
@nicengel @lillerk @Grapeshot_ Context is hugely important. When it comes to #brandsafety, it is just as much about making sure that ads are appearing next to safe and relevant content, as not appearing next to inflammatory and potentially damaging content. Context makes this possible. #GrapeshotChats
@MargotDayton @lillerk @Grapeshot_ I agree. The needs of each brand, and the sensitivities that they have, are unique. Recent stats do cite disasters and tragedies, in addition to divisive politics at the top of the list..but all of those have custom angles that make them a unique topic for each brand.
@nicengel @Grapeshot_ I agree with you @nicengel. The internet is ever-changing with new content and a whitelist-only approach can delay relevant conversations for advertisers. #GrapeshotChats
"When it comes to brand & consumer safety, agencies have to put competition aside" – holding companies to form brand safety bureau: https://t.co/DsQzKfCtEQ @PublicisMedia@HavasMedia
A huge theme for #AWEurope was brand safety, control and ROI. You can bet that trust will be a theme that permeates through everything that was discussed at the event. https://t.co/V3nrAZkFxK
With #brandsafety solutions, one size does not fit all. Getting ready for the twitter chat on this topic tomorrow #GrapeshotChats. https://t.co/w3ekPJEkwN
It's #SpringCleaning time! Keep your brand safe and squeaky clean this season by following our new standards for safety. Read more in our latest white paper. https://t.co/b1H5VYyPd1