Mathieu Roche

Co-founder & CEO @ID5_io. I tweet about ad tech, identity and sports and my tweets very much reflect my employer’s point of view

[Led By Donkeys @ByDonkeys]

The world’s richest man @elonmusk is promoting the far right in Europe. Don’t buy a @Tesla.
Location: Tesla Gigafactory, Berlin.
(In collaboration with @politicalbeauty)

[Mathieu Roche @rochemathieu]

@LaurenFWetzel @X @InfoSum Always a pleasure to catch up @LaurenFWetzel 🙏🏻 We were on the same side of the pond for once 🤣

[Mathieu Roche @rochemathieu]

@joe_zappa @aripap @JoeZawadzki @BidSwitch I’ll you call that. I don’t want any problems 😉

[Mathieu Roche @rochemathieu]

The peanut butter and jelly of adtech. Never a better duo @aripap and @JoeZawadzki ! Thanks Barry and @BidSwitch for bringing them together on stage at Bidswitch Partner Connect today 🤩 #fanboy

[Mathieu Roche @rochemathieu]

@keithepetri @aripap @JoeZawadzki @BidSwitch Flying high 🚁

[Mathieu Roche @rochemathieu]

Thanks for having me @ericfranchi and @joe_zappa, great conversation about the challenges of launching and scaling an adtech company, and about making privacy cool 🤣 (ps: it ain’t. It’s just super important!)

[Eric Franchi @ericfranchi]

So many lessons here from @rochemathieu, check it out.

https://t.co/JzFjqJp8O9

[Mathieu Roche @rochemathieu]

@mjbarash We have ID5 IDs for @AdtechGod’s devices (as well as ~90%+ of all connected devices in the US) but they’re all pseudonymous so can’t help you there 🤷🏻‍♂️

[AdTechGod @AdtechGod]

2024: The Year of Identity in AdTech
(#AD)

Did you know?

91% of adtech pros have already adopted or are planning to adopt an identity solution this year. And despite Google’s U-turn on cookies, 75% of industry leaders say it won’t slow down their shift.

This isn’t just about browsers anymore. As identity expands across digital, CTV tops the list of channels in need of support, with mobile, digital audio, and gaming close behind.

Get the full scoop on adoption rates, testing, and the future of addressability in other channels.

👉 Check out @ID5_io's 2024 State of Digital Identity Report.

https://t.co/cdUhnSm9nv

[Mathieu Roche @rochemathieu]

@eric_seufert Interesting take. Is your point that the EU is harder on US companies than on European ones? Or that it’s an anti-Big Tech law, and that all Big Tech are US companies?

[Mathieu Roche @rochemathieu]

Awesome evening with @S4Capital portoflio companies and Sir @martinsorrell himself to close out #AWNYC with a bang 💥

[Mathieu Roche @rochemathieu]

@pbannist The sacrilege 😱

[Mathieu Roche @rochemathieu]

Important threat from @pbannist about Google’s attempt to keep all web traffic (and the associated revenue) for itself sucking human-produced content and spitting it back on its own pages via its AI engine…another example of dangerous monopolistic behavior by Google 👿

[Paul Bannister @pbannist]

If your business makes money from the web, whether as an advertiser that reaches audiences there, a publisher who makes money there, or an adtech company that enables that, you may not realize the freight train is coming for you. Google's AI Overviews. 1/

[Mathieu Roche @rochemathieu]

Kicking off #ProgIO week in style in NYC with our friends of @TritonDigital 🥂

[Mathieu Roche @rochemathieu]

@JustinRose99 @TheOpen @Titleist @TitleistEurope Do you pick special numbers @JustinRose99 ? Always the same ones?

[Mathieu Roche @rochemathieu]

“Indeed it has been said that democracy is the worst form of Government except for all those other forms that have been tried from time to time.…”

Winston Churchill, 1947

[Mathieu Roche @rochemathieu]

A voté! 🗳️

[Anthony Katsur @anthonykatsur]

At the #TechLabSummit, we are sticking with the future of identity and addressability with our next panel hosted by @rochemathieu, @ID5_io, @adform, @weareogury and @LiveIntent discussing how alternative ID solutions are a path forward to solve for an addressable advertising ecosystem in a world of signal loss. #NothingWillBeTheSame #TheEndOfTheBeginning

[Mathieu Roche @rochemathieu]

@anthonykatsur is “on” with @karaswisher at #TechLabSummit.
Best quote so far on AI and self-driving vehicles: “Technology is going to get better while humans stay terrible”

[Mathieu Roche @rochemathieu]

Every time someone from Google says “we as an industry” at the @IABTechLab #TechLabSummit

[Mathieu Roche @rochemathieu]

Excited to attend @egtaconnect ‘s CEO and Top Exec Summit in London today and talk about Identity for CTV with European broadcasters 🚀 📺