Chris Kane

[Chris Kane @ckane]

👉 Download the 2024 report for free (no PII required):

https://t.co/dwqndNA37w

[Chris Kane @ckane]

Our 2025 report is now available to all Jounce subscribers. That also means our 2024 report is now free to everyone. 📥 (Links below.)

[Chris Kane @ckane]

👉 Read the full 2025 report (subscribers only):

https://t.co/hvaBUfmAfR

[Chris Kane @ckane]

@dan_balis @mikeosullivan @lynneluvah No, the baseline scenario is that the SSP adds its fee to the publisher’s hard floor and presents that value in the bid request. The debate is whether it is fair practice to further increase that value to coax higher bids out of the DSP.

[Chris Kane @ckane]

We touched all the lightning rods in this one — obfuscated CTV supply, privacy smokescreens, sorta CTV, and of course instream video.

Thanks to @OSchiffey, @avargasedits, and @Alyssa_writes_ for inviting me on the @adexchanger Big Story podcast!

https://t.co/6OMGYMeV7U

[Chris Kane @ckane]

@JudSpencer @BradAT @adexchanger My opinion, which I think you share, is that buyers and DSPs should manually classify Atmosphere and their peers as DOOH, regardless of bidstream signals. But the broader point is that this is a judgment call and not an enforceable standard.

[Chris Kane @ckane]

@JohnathanBarnes @BradAT @adexchanger This is true

[Tim Rowe @TimRowe_SOS]

It’s out!

@ckane brings the insights that only @jouncemedia can offer to the programmatic DOOH conversation

92% of DOOH OpenRTB demand flows to 10 publishers 🤯

And comes from 70% NON DOOH pipes

Do buyers know what they’re buying?

Do publishers understand the impact?

https://t.co/y5uoktmbxi

[Chris Kane @ckane]

This was a really fun conversation with @eric_seufert about the broken incentives for RTB sellers and the resulting signal fidelity challenges for RTB buyers.

https://t.co/bpy8bjLi6y

[Chris Kane @ckane]

I asked @adamheimlich to help me understand why in the world Google would offer to pay all of the government’s claimed damages, and he made this awesome video. I learned a ton. I bet you will too.

https://t.co/DxHUPkfNU7

[Chris Kane @ckane]

@pbannist LUMAnaries

[Chris Kane @ckane]

@tkawaja @marketecturetv 2025 goals!

[Chris Kane @ckane]

There’s a bunch of problems in our industry. There are also a bunch of reasons to be optimistic. @aripap and @ericfranchi generously let me talk about both on this week’s @marketecturetv podcast.

https://t.co/Gw55t355Z0

[Chris Kane @ckane]

Our 2024 State Of The Open Internet report is now available to Jounce subscribers. That means our 2023 report is now available for free. Get your copy here:
https://t.co/gDF0Xgwvnd

[Chris Kane @ckane]

@mjpmcintyre Sincere question looking for feedback. What if 25% of auctions for a particular domain lead to an MFA experience (ad arbitrage with low quality content and a crazy ad load)? Should DSPs block the whole domain to penalize the publisher? What if it’s 10%? Or 1%?

[Chris Kane @ckane]

@davemorgannyc @Scrilla100 Agree, seems like a very risky way to operate. But it is definitely happening today on Safari traffic, and seems likely to be part of a post-cookie Chrome.

[Chris Kane @ckane]

This! @Scrilla100 says it perfectly. Nothing wrong with a probabilistic ID as long as the DSP knows it’s probabilistic… which they don’t.

https://t.co/sH9SxBN2Do

[Chris Kane @ckane]

@davemorgannyc @Scrilla100 Or just populated user.buyeruid and hope no one notices

[Chris Kane @ckane]

@basisglobaltech now blocks MFA by default for every campaign. Accessing MFA supply requires buyers to proactively opt in. This is a big step toward a healthier programmatic supply chain.

https://t.co/nw2xY91uVG