Top Tweets for #TechLabSummit
That’s a wrap on #TechLabSummit! Thanks you to our sponsors: @KERV_ai, @meta, @optable_co, @Permutive, @TheTradeDesk, @CoactiveAI, @Didomi_io, @ethyca, @fastly, @ID5_io, @LiveRamp, Mobian, @weareogury, Supertab, Zeroma, @adops, @arcspan, @SecureWithHUMAN, @Lemma_DOOH, & Veylan!
That’s a wrap on #TechLabSummit! Thanks you to our sponsors: @KERV_ai, @meta, @optable_co, @Permutive, @TheTradeDesk, @CoactiveAI, @Didomi_io, @ethyca, @fastly, @ID5_io, @LiveRamp, Mobian, @weareogury, Supertab, Zeroma, @adops, @arcspan, @SecureWithHUMAN, @Lemma_DOOH, & Veylan!
Closing #TechLabSummit with one more agency! @wppmedia’s Lauren Wetzel joins #IABTechLab CEO Anthony Katsur to talk about what WPP unlocks with Agentic and how these opportunities help address fragmentation across marketing.
We can’t forget about privacy! @Didomi_io’s Jeffrey Wheeler highlights a major topic that will need attention: whether consent will become a one-time delegation across all websites and what that experience will look like. #TechLabSummit
At #TechLabSummit @Snowflake’s Eric Batscha and @dentsuUSA’s Rebekah Shalit discuss how 20–30% of client teams’ time is spent just setting up campaigns, which is why automating this process will help reclaim time for strategic work
49% of @fastly’s traffic is bots, and Simon Wistow explains how we’re moving to a bot-first web. People Inc.’s Lindsay Van Kirk also took the stage at #TechLabSummit to talk about how, after moving from a blocklist to an allowlist, they are now blocking up to 30K bots a day!
Publishers are rethinking and innovating the advertising experience, and those that do are winning. @INMAorg’s Gabriel Dorosz gets into the nitty-gritty of how AI is decimating news publisher traffic while also being used throughout publishing #TechLabSummit
Agentic Audiences aims to be the standard for data and connectivity, and we’re excited to have @LiveRamp’s Christian Carlsson at #TechLabSummit to break this down! This is live, so get testing today! https://t.co/ihkP5ML1QX
Accurate AI = accurate information! At #TechLabSummit, Jessica Chan from @perplexity_ai shared how AI models are constantly changing depending on the job requirements. Errors not only cause confusion but also erode trust, and trust is earned through transparency
Turns out about 50% of the industry isn't building an agentic solution, 30% are building internally, and ONLY 15% are partnering with a vendor. At #TechLabSummit, @optable_co’s John Rosendahl and Andy Sharkey dove into how publisher's and buy side's concerns
#TechLabSummit brings everyone together! @optable_co’s Bosko Milekic sat down with @PubMatic’s Nishant Khatri, @unity’s Scott Menzer, and @goodwaygroup’s Mike Wolk to discuss different perspectives on how they are making agents work for them
Assistants give you answers, but agents actually act for you. @meta’s Artur Souza explains at #TechLabSummit how AI is already driving meaningful change in consumer behavior. While programmatic optimized how ads get placed, this agentic era is optimizing how customers are served.
At #TechLabSummit, Mobian discussed how this creates risks for brands, including content being used without consent, misrepresenting their message, appearing alongside inappropriate content, & the rise of AI slop creating new challenges for how brands appear within that content.
At #TechLabSummit @TheTradeDesk’s Eric Bosco and @stagwell’s Dru Sil sat down to discuss the importance of investing in frameworks where agents have access to clean and specialized data sets so they can actually save time and create more opportunities
#IABTechLab CEO @AnthonyKatsur kicks off #TechLabSummit with a history lesson from Turing and the Logic era to where we are today in the Agentic era. That’s over 70 years of evolution and development and shows how AI is actually no stranger to digital advertising.
Tony Katsur kicking off IAB Tech Lab Summit with a brief history of AI. #TechLabSummit
#TechLabSummit is sold out! You snooze, you lose.
Well, we warned you! #TechLabSummit Welcome to the Agentic Web is now SOLD OUT!
We are so excited for a packed house next Thursday to discuss the future of the Agentic Web.
Just in case of cancellations, we have added a waitlist!
https://t.co/lLmQQ6wMeD #agentic #AI #standards
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