Jolanta Baboulidis

Love ☺️✈️☀️ 🎾☕️🥑 . Not necessarily in this order. Boy & girl mom. Views are my own.

[Jon Shulkin @jon]

The X algorithm is now open sourced. Powered by xAI.

[Jon Shulkin @jon]

Attention all brands...X is looking for the very best consumer products in the world that are relevant to our users. Reply with your product description, best photo and website. More to follow...

[Business @XBusiness]

The ads everyone's talking about are about to get ranked. 🏈📊

Coming soon: X BrandRanx, a new digital experience powered by Grok and real-time X data—spotlighting the brands that win the biggest advertising moment of the year.

[Business @XBusiness]

It's been a big year for X—and we're just getting started.
https://t.co/V5T7rx4rI2

[Fabrizio Romano @FabrizioRomano]

We are live! https://t.co/XoN1fALYnU

[Jolanta Baboulidis @jolanta]

Public correction aka Community Notes work, as confirmed by: https://t.co/dZq81wCxt4

[XChat @chat]

Say hello to Chat – all-new secure messaging on X.

• end-to-end encrypted chats and file sharing
• edit, delete, or make messages disappear
• block screenshots and get notified of attempts
• no ads. no tracking. total privacy.

[Business @XBusiness]

The FIFA World Cup is almost here⚽️🏆 Activate your brand this peak season and score big with fans on X!

9 in 10 X users are planning to follow content about the 2026 World Cup.

[jack @jack]

this is great

[Business @XBusiness]

Welcome to @WinnersAlliance🤝

The biggest moments in cricket and tennis are hitting X with next-generation sports experiences and real-time interactions.

[Nikita Bier @nikitabier]

Little Upgrade for iPhone:
We finally killed the old Twitter media picker and replaced it with the native iOS one. Not sure how it survived this long.

You can now search through your photos with AI—and more privately: we don't need your camera roll permission.

Happy poasting.

[Nikita Bier @nikitabier]

It's been a helluva a quarter at 𝕏

During the month of August, we set a record for the most total downloads in the app's history—beating our prior record by over 30%.

Then in September, we beat that record again—and also set a record for first-time downloads.

[Polizei Hamburg @PolizeiHamburg]

#Sirenen #Alarm
Die Sirenen eben waren wegen Hochwasser und hätten eigentlich nur in Overwerder ausgelöst werden sollen! Es ist alles gut und KEIN Fliegeralarm!

[Business @XBusiness]

https://t.co/UFtgw7ub2A

[Microsoft Azure @Azure]

Grok 4 from @xAI is now in Azure AI Foundry! Advanced reasoning, real-time insights, and enhanced memorization, all powered by Azure.

Learn more: https://t.co/NcHvmrW23f

#Grok4 #AzureAI

[Safety @Safety]

X joined global leaders, advocates, and stakeholders at the Stop NCII London Summit to reaffirm our commitment to combatting the non-consensual sharing of intimate images (NCII). As a proud partner of the @StopNCIIorg global platform, we are dedicated to working collaboratively to address this issue and support affected individuals, predominantly women and girls.

The Summit highlighted the power of multi-stakeholder collaboration, bringing together victim support organizations, safety helplines, online platforms, law enforcement, governments, and regulators. Each plays a critical role in stopping the spread of NCII, ensuring victims receive support, and holding perpetrators accountable. At X, we are committed to swiftly removing violative content, sharing signals with industry partners, and advocating for further engagement amongst the different stakeholders and support for public awareness campaigns.

We are encouraged by the global momentum showcased at the Summit, including initiatives like the US Take It Down Act and ongoing regulatory discussions in the UK and EU. X remains steadfast in our mission to curb the devastating impact of NCII and foster a safer online environment for all.

[Jolanta Baboulidis @jolanta]

🚀

[Gregory Owens @gregoryowens]

It’s been quite the two weeks at X and xAi

Last week me and our DACH Team led by @jolanta attended @dmexco, joined by a number of our other sales teams and our EMEA head of comms, Victoria Gillespie. We spent a few days at out booth at the conference meeting with clients, agencies and media. No matter who we met, everyone was fascinated by what was happening at X and the pace of innovation fueled by xAI and Grok.

Last week also saw tennis icons and powerhouse siblings @Venuseswilliams and @serenawilliams debut a new, exclusive X Originals podcast series: Stockton Street. The premiere episode, aired on September 17.

Closer to home we launched our first UK X Originals documentary series, @BurnleyOfficial ; Keepin the faith, brought to users by our sponsor, Sure for Men. A 20 part behind the scenes series that follows Burnley’s journey as they return to the Permier Leageue. Espisodes drop every two weeks on X, with episode two landing yesterday. Well done to @jonb0b and the @XUK Sales and Content Partnerships team for bringing this to market.

The @xai team continued our remarkable progress to build the most intelligent and fastest AI on the and. Hot on the heels Grok 4, we launched Grok 4 Fast, delivering lightning speed and efficiency while outperforming competitors like OpenAI’s GPT-4o mini and Google’s Gemini 1.5 Flash.

@nikitabier also announced that we are making our timeline algorithm open source and that our algorithm will be purely AI powered by the end of the year which means you will be able to adjust your feed dynamically just by asking Grok. And we will open source the algorithm every two weeks or so.

Finally, I spent the last week in our Palo Alto office, meeting with our product and engineering teams, discussing how we continue to make X the number 1 platform for people in Europe to come to discover what’s happening and connect with the topics and communities that matter most to them.

The pace at which the teams are working is quite something, and with xAI supercharging these efforts, there are great things to come for our users and partners in the months ahead. 🚀

[Nikita Bier @nikitabier]

The goal for your X timeline is to get out of the mainstream algo and the political crusades and find your niche.

You should be able to post about your interests and have friendly, relevant people chime in.

If you’re seeing gas station fight videos, your account is not ramped up yet.

We are working everyday to fix this.

[Business @XBusiness]

Get ready for Stockton Street! Tennis legends @serenawilliams and @Venuseswilliams co-host their new podcast, streaming exclusively on X. 

Episode 1 is out now—tune in every other Wednesday for must-watch conversations with the iconic Williams sisters!

[Business @XBusiness]

https://t.co/V5TkMIsrOy