So happy to gather a few of our North America @AmecOrg Chapter members who are attending the #amecsummit !!! Excited to connect with even more over the next 2 days!
Great to have the mighty @JonMeakinPR bringing even more energy to the @amecorg summit with tips for improving #PR agencies’ measurement and analysis announcing the launch of a new @amecorg initiative at #amecsummit
Had a blast talking about @HardNumbers' approach to guaranteeing earned media coverage at the @AmecOrg Global Summit.
Expertly chaired afternoon of sessions by @JonMeakinPR.
Thanks for having me @gojohnab.
#amecsummit
Brilliant! @JonMeakinPR has just announced the new data-culture guide for PR agencies from @AmecOrg 🙌🏼 As soon as it’s released I will share… brilliant resource all agencies should jump on 📈👊🏼
With Twitter's apparent disregard for ethics and laissez-faire attitude to hate speech, I am taking a break from the platform for a while.
There is a place for Twitter, or a platform like it, and I hope to be back someday.
Very sad to hear about the demise of @protocol. The intersection of tech and journalism is a tough place to be right now and my heart goes out to the talented team
@SuzanneStrug What an amazing article! Thank you @dankois. It would have been easy just to ridicule the “spray n pray” merchants, but this is affectionate, empathetic and highly entertaining.
Every day I read about crypto, I understand it less and less. FTX was in talks two months ago to raise 1bn equity at a 32bn valuation. Binance threatens to dump 500mm FTX tokens and the whole thing just collapses? Explain it to me like I’m a 65 year old.
Hell of a stat at #CIPRConf22 - in 1975 intangible asset value of reputation, press, etc for a company floating on NYSE was 17%, in 2020 research shows that it is 90% of their value.
@gregsanne@DarrylSparey@gojohnab@stellabayles
It’s astounding how many #PR agencies still rely on these meaningless metrics. There are so many better metrics - thank you Stella for championing this
Are you using total monthly publisher traffic numbers as 'reach' or 'OTS' in PR reports? It could be damaging your reputation! Join me & @andismit tomorrow at 4pm UK to find out why & how to fix for 2023. This is a special @AmecOrg#amecMM event. Sign up: https://t.co/H6kuOxUKit
I’m no fan of the monarchy, but cometh the hour… as the Head of State, shouldn’t Charles put the good of the country first and dissolve Parliament? #GeneralElectionNow
UK politics: We were always told that the big advantage of First Past the Post is that it produces stable governments. How’s that working out? #GeneralElectioNow
Agree. Neither metric is a “result”. Even coverage achieved is only part of the story: Did you sway opinion or stimulate an action? That’s the real measure of #PR success, which requires a holistic, cumulative approach
PR tip of the day - Just took the @muckrack PR survey and it asked if I measure results in # of pitches sent or journalists reached - nope. It doesn't work that way. This is how reporter inboxes get filled with junk.
Truss lists her political enemies (the “anti-growth coalition”)
Labour
Lib Dems
SNP
Unions
“Vested interests dressed up as think tanks”
Talking heads
Brexit deniers
Extinction rebellion