Jon Umstead

Author of Against the Grain: Business Lessons from the Still. Available September 15 at Amazon.

[Jon Umstead @JonUmstead]

The best brands don’t chase attention. They earn it.

#AgainstTheGrain

[Jon Umstead @JonUmstead]

The brand new Against the Grain podcast has launched! Episode 1, Embracing Nonconformity, is available now.

https://t.co/vqA3YE887Z

#AgainstTheGrain #nonconformity

[Chris Childers @ChildersRadio]

Show Pony Live-We need strong leadership more than ever in CFB! https://t.co/stwxlailao

[Jon Umstead @JonUmstead]

@Leadershipfreak I used to think I was just inventing scenarios in my head - wasting time and energy. But you nailed it.

[Jon Umstead @JonUmstead]

@HarvardBiz It always drives me a little nuts when someone asks what’s more important: strategy or execution. As you say, execution should part of the strategy. Mobilize is a good term: team has to feel they own it, know why, know the importance of their part, be equipped, and be engaged.

[Jon Umstead @JonUmstead]

@ChildersRadio @MonsterEnergy @Big12Conference @brettyormark It’s both. Smart business and it has gone too far.

[Jon Umstead @JonUmstead]

September 15 is eleven weeks away.

Kindle pre-order for Against the Grain is live now. https://t.co/sgtCu8gs9S

#AgainstTheGrain #BusinessBooks

[Jon Umstead @JonUmstead]

@fauxjimmysexton @ChildersRadio I’m very interested in hearing more about your story. My book comes out September 15.

[Jon Umstead @JonUmstead]

@HarvardBiz I’ve always hated that question. I get why the recruiter/hiring manager wants to ask, but it’s not a reasonable question. What is the position worth? What is it worth with me and my qualifications fulfilling it?

[Jon Umstead @JonUmstead]

“Marketing earns attention. Branding earns trust.” — Against the Grain, Chapter 5

[Jon Umstead @JonUmstead]

The most useful business lessons don't come from where you'd expect.

New post https://t.co/n11dWsYpUh

#AgainstTheGrain #BusinessLessons #Entrepreneurship #Leadership

[Jon Umstead @JonUmstead]

Happy Fourth. Go against the grain today.

[Jon Umstead @JonUmstead]

The new Against the Grain blog post is up.

What Moonshiners Understood About Brands

https://t.co/q70BDKF7Xs

#AgainstTheGrain #BusinessBooks

[Jon Umstead @JonUmstead]

Moonshiners couldn’t advertise, couldn’t put their name on the product, and couldn’t operate in daylight.

The best ones still built loyal customers who paid a premium and came back every time.

That’s brand. #AgainstTheGrain

[Jon Umstead @JonUmstead]

“Keep chasing the gold. You don’t always have to win it. But you have to keep chasing it.”

— Against the Grain, Chapter 1

[Jon Umstead @JonUmstead]

Launching a book about people who built businesses the government was actively trying to shut down.

Feels like the right weekend for it.

Happy Fourth of July. 🥃

#AgainstTheGrain #Independence

[Jon Umstead @JonUmstead]

Some people golf on weekends. I write.

Against the Grain: Business Lessons from the Still ~ September 15 on Amazon.

The best business lessons didn't come from Harvard. They came from moonshiners and bootleggers.

Kindle pre-order is live.

#Entrepreneurship #BusinessBooks

[Jon Umstead @JonUmstead]

Check out my latest article: Strategic Visioneering: Part 2 https://t.co/sGUCGvnv9A via @LinkedIn

[Jon Umstead @JonUmstead]

Please consider registering for this virtual event. https://t.co/92D4u2gbHj