Jon Denney

Founder of ConvertFlow. 200k+ funnels, 10k+ brands & Fortune 500s powered by ConvertFlow. Techstars Chicago 2016. 🇨🇱 👉🇺🇸

[Jon Denney @jonathandenney]

Introducing...

THE FUNNELS SHOW:
Stop driving traffic only to stores. Start driving traffic to funnels.

Most brands burn ad dollars sending traffic to just their store.

All while the fastest-growing DTC brands use offer funnels to hit target order value, and are designed turn one-time buyers into repeat customers.

On The Funnels Show, we teardown the funnels 9-figure brands are using to scale up.

We’ll even show you how to apply this to your own brand and clients, with funnel templates, swipe files and AI (coming soon 👀)

Expect in-depth funnel teardowns, case studies, and proven playbooks for landing pages, quiz funnels, upsells, popup offers, and more.

Subscribe if you’re a founder of a brand, a marketer, agency or growth team ready to scale up 👇

[Andrew Gazdecki @agazdecki]

Founders getting ready to do 30 minutes of marketing after 1 year of building features:

[Jon Denney @jonathandenney]

@agazdecki Banger post 🤣

[Jon Denney @jonathandenney]

@clarkewmjones Personalized ads to personalized storefronts >

[Jon Denney @jonathandenney]

Use AI to personalize funnels for each shopper.

AI is quickly changing what’s possible with shopping funnels.

AI agents now personalize how shoppers discover brands. But once they click through, they land on the same one-size-fits-all catalogue storefront as everyone else, which is why most sites convert at 1-3%.

On the other hand, brands implementing personalized funnels are averaging 5.2% orders rates, based on our benchmark.

And now with AI, brands can take funnel personalization even further.

Here’s a real-world example of what this looks like today:

This year, Cristina’s Curls started directing traffic to personalized @ConvertFlow funnels to grow their Shopify store’s order rate and AOV, instead of just sending traffic to a catalog-style storefront.

Mike Summers their CMO says:

“We stopped treating our store like a catalog and started treating it like a story.” - Mike Summers

First, Cristina’s Curls implemented persona-mapped landing pages.

“The sensitive-skin page doesn't list products. It reframes cradle cap and eczema as a whole-bath problem, names the ritual, and stacks the offer so the yes is obvious.” - Mike Summers

Then they took personalization further with a ConvertFlow quiz funnel that asks questions, captures email subscribers and then delivers a 1:1 personalized offer using AI.

The quiz funnel’s personalized offer uses ConvertFlow’s new AI merge tags to dynamically generate AI personalized copy for each shopper based on their quiz question answers, setting context for the shopper’s personalized product recommendation.

The result? Their ConvertFlow funnel converts at a 6%+ order rate, lifting AOV 8-9%.

“It converts at 6.25%, and because we build and test it ourselves in ConvertFlow, we can ship a new version any week without a developer.” - Mike Summers

To see how they use AI for personalized shopping funnels, see the full case study below 👇

[Jon Denney @jonathandenney]

https://t.co/9Np4Yi4q6L

[Pe:p Laja @peeplaja]

https://t.co/Of8vL2gd62

[Jon Denney @jonathandenney]

@RetentionAdam 🫡

[Jon Denney @jonathandenney]

@brennandunn Seeing the same. MCP is BYAI lol

[Jon Denney @jonathandenney]

RIP to one of the best and realest bootstrappers we've seen 🙏

[Drew Fallon @drewfallon12]

Wow. The Palm Beach plane crash victims have been identified, and according to TMZ, included Adam Robinson, a well known figure in the consumer/ecom world. Adam is the founder of Rb2b and retention[.]com

He was with his wife and 2 children. He was 44. Extremely tragic and heart wrenching. Prayers

[Lenny Rachitsky @lennysan]

My biggest takeaways from Rob Snyder, author of The Power of Pull:

1. Solving a pain point isn’t enough to get people to buy your product. Rob’s first startup checked all the classic boxes: hair-on-fire problem, a differentiated solution, and design partners using it daily. Yet he still spent two years pivoting aimlessly. Every prospect agreed it solved real problems, but none bought.

2. Rob’s "PULL" framework identifies four conditions that drive a buying decision: The buyer has a Project on their to-do list, and a reason it’s Unavoidable right now. They also have a List of options they’ve considered, each with Limitations that leave them stuck. That person is a “coiled spring,” desperate to find a product to buy.

3. The right cold outreach message needs to be interesting, not persuasive. Its only job is to get someone to take the call. Rob calls this “founder magic” outreach. One startup’s entire message was: “Hey, Snoop Dogg invested in us, and I thought you’d find it interesting too. Would you be open to chat?” No pain points, no value propositions, no personalization. Just something that gets a conversation. Rob’s LinkedIn benchmarks are 20 requests a day, 30% to 40% accepted, 30% to 50% of those replying, and most saying yes.

4. Design partners are a trap. Nearly every time, the partner buys into your vision, hands you a pile of feedback, and never buys. Then you realize “all of their feedback was just like them playing Steve Jobs.” The people who have something important to get done don’t want to be design partners. They just want it done. Offering a partnership is “a negative signal to people who actually have pull, and a positive signal to people who don’t.”

5. Pull belongs to a specific person, not to a company. A common founder mistake is to say “we sell to SpaceX” or “we sell to mid-market private equity firms.” In practice, you’re selling to the head of legal at SpaceX, who has a particular project on her to-do list she can’t solve with her current team. The company doesn’t have pull. She does.

6. The signal of real pull in a meeting isn’t just enthusiasm—it’s someone leaning in and asking how to move forward. “Wow, that’s amazing, totally the future of our industry, I can see how that would save us a ton of money” is not pull. That’s a polite exit. What Rob looks for is a “pull-shaped action”: “Wait, you can do that? How do we get started? Does the product exist yet?” Before the product even existed, someone in pharma told one founder, “If you can do that, I will pay you right now.”

7. Run the first sales call like a detective, not a pitcher. Rob’s opening question is always some version of “I’m sure you get a lot of people reaching out. Why did you take this call?” The best-case outcome: they fill out the PULL framework for you unprompted. They tell you exactly what they’re trying to do, why now, and what they’ve already tried.

8. When a call goes lukewarm, throw the Hail Mary. Ask, “Is there anything on your to-do list that you would pay me to do right now?” A team selling applicant tracking software to governments got a lukewarm reaction but then learned the buyer would pay for help with job descriptions. That became their first contract. When founders are truly stuck, Rob recommends going into “goblin mode,” a burst of slightly crazy effort to get in front of customers, like the founder whose parents went door to door to dental offices for him.

9. Rob calls "The Case Study Factory" his most important idea. The job is to find one type of customer who says 'hell yes' before and after buying, then repeat that success through pipeline, sales, and delivery. This customer forms your repeatable case study. A startup finds one repeatable case study and then repeats it a million times. To grow as fast as possible, borrow the theory of constraints from manufacturing: find the bottleneck in the process of repeating that case study and treat it as the only thing that matters until it’s fixed.

[Jon Denney @jonathandenney]

I saw this the picture and was surprised how “normal” Holmes and Billy are in VC backed startup founder terms.

Rich kid sociopaths, who deluded themselves into lighting other people’s money on fire, were a dime a dozen in that world during ZIRP.

Not defending Holmes (and definitely not Billy), but it does appear a bit like they’re being made an example of rather than being the exception.

[Xavier Moss @xav_moss]

Opinions from inside the tech bubble are so funny. 'Elizabeth Holmes is a sociopath and narcissist who will do anything, even kill people, to raise the valuation of her company. I don't see how this is interesting, everyone is like that.'

[Jon Denney @jonathandenney]

@TalktoHenryJ @convertflow @ethanhdenney Thank you sir 🙏

[Jon Denney @jonathandenney]

I operated @ConvertFlow entirely from my phone this week using Al...

Jk jk @ethanhdenney held my phone so l could lock in on one thing - Getting married!

[Jon Denney @jonathandenney]

@nateliason @bunsen Cafecito

[Jon Denney @jonathandenney]

@TalktoHenryJ Something I miss about coding is flow state. Guys like DHH dedicated their lives to achieving that flow state. AI broke that because of all the waiting on agents and tests. Flow state is achievable with enough compute available and fast enough code, tests, compiling etc

[Jon Denney @jonathandenney]

@mattragland @nathanbarry @kit Few have done it at that level. He’s not studied enough by this new gen

[Jon Denney @jonathandenney]

@jkranites @GiancarloSopo Cool so let’s just discredit everyone else

[Jon Denney @jonathandenney]

@jkranites @GiancarloSopo Freedom produces unequal outcomes.

We are surrounded by people who defect from communist countries, come to Miami, some start businesses and actually do live that lifestyle.