ConvertFlow

200k+ ConvertFlow funnels. 10k+ brands. Multiple Fortune 500s.

Stop paying for traffic to your homepage. Start driving traffic to funnels that convert.

[Jon Denney @jonathandenney]

Popup subscribe rate goes up, AOV and margin go down.

Across thousands of ecommerce brands, we keep seeing that same pattern.

When we help Shopify brands scale with @ConvertFlow funnels, we focus on lifting one KPI:

AOV (Average Order Value)

– Peacock Alley: +32% AOV
– Chilipad: +41% AOV
– May Lindstrom Skincare: +49% AOV

Higher AOV means a brand can afford a higher CAC, and that's what unlocks growth.

But Shopify works against you here. The default storefront experience is built for browsing one product at a time, so most orders end up as single SKU orders.

Then the generic Klaviyo subscribe popup makes it worse, defaulting brands to discounting their way to more subscribers.

10% off here, 15% off there, and brands end up handing first-order margin to organic shoppers who were already going to buy.

The fix?

Turn the subscribe popup into a shopping funnel.

One that intercepts inbound shoppers and guides them toward a bundle instead of a single discounted item.

These bundles can be pre-built bundle SKUs delivered through dedicated sales pages, or virtual bundles fully personalized for each shopper based on their quiz answers.

I've come with receipts.

Here's how brands like ValYou Furniture, May Lindstrom Skin, PeaseDoors and more use ConvertFlow to lift subscribe rate, AOV, and margin at the same time 👇

[Jon Denney @jonathandenney]

New Slack integration for @ConvertFlow 🔥

ConvertFlow's @SlackHQ integration keeps your team updated on funnel performance, serves up new AI insights & split-test ideas, as well as alerts you of new submissions and leads.

Here's all that's new...

Weekly performance recap:

• Last week's funnel performance insights posted to your selected channel.

• See high performers and low performing campaigns.

AI insights & split-tests:

• AI overview of your funnel's performance and AI recaps of your high/low performers.

• AI-generated split-test ideas. Just click the buttons to generate split-tests with AI.

Automations & alerts:

• Add automations to your funnel's conversion elements to send alerts to the Slack channel of your choice.

• Send submission alerts to get the latest captured fields from any visitor.

• Send lead alerts to get the full profile and attribution data of a contact, identified by their email or phone.

[Jon Denney @jonathandenney]

10 years since @ConvertFlow's founding/incorporation!

2016 @ethanhdenney and I got a dozen customers in a few months with a MVP.

We submitted ConvertFlow to multiple startup accelerators. Y Combinator flew us out to SF for an interview and we ended up getting into Techstars Chicago.

That summer we rebuilt the app in a month (same platform you see today) and got the first few thousand in MRR.

Choosing to bootstrap after Techstars has meant no hockey stick moment. Just steady compounding.

Every day has been stacking bricks. ConvertFlow's become critical funnel infrastructure for thousands of websites, trusted by multiple Fortune 500 brands.

The compounding is speeding up and isn't stopping 💪

While we worked on ConvertFlow "the product" for many years, it feels like ConvertFlow "the company" was started just a few years ago.

For years I thought we were building a product. Turns out, we were laying the foundation for a company architected to last for decades.

[Ethan Denney @ethanhdenney]

David Beckham co-founded the fastest-growing supplement brand ever.

IM8 hit $120M ARR in 11 months. Almost entirely on Meta. Here's how...

The category: supplements. The most saturated space in ecommerce.

The platform: Meta. Where every other brand is fighting for the same eyeballs.

The advantage: It's not Beckham. We think it's incredible funnel execution.

Here's what they did differently:

1. They don't run one ad account
They run four. Each one tests a different audience angle in parallel: athletes, seniors, GLP-1 users, skeptics, lifestyle buyers. Each account optimizes independently. When one fatigues, the others keep learning.

2. They don't send traffic to a homepage
Every angle has its own landing page. The /feel-again page and the /no-BS page have different messaging, because those customers aren't the same person. The ad and the page tell the exact same story.

Zero dissonance. No wasted clicks.

3. They don't sell a supplement.
They sell a 90-day transformation. $235 billed upfront. A welcome kit arrives at your door. A quarterly masterclass program with Beckham's personal trainer, a Mayo Clinic physician, and a Cedars-Sinai professor is gated behind your commitment.

By week 3, canceling feels like quitting on yourself.

4. They don't run a discount email sequence. They run a curriculum.
- Beckham welcomes you personally.
- The co-founding story.
- They bring up AG1 themselves and dismantle it.
- They stack credibility.

5. They don't offer a longer guarantee to lower-tier buyers.
90-day subscribers get a 90-day money-back guarantee. Monthly subscribers get 30 days. The bigger upfront commitment gets the safer safety net. Boosts conversions on the higher AOV offer and reduces the CAC payback period.

The result: $120M ARR. 11 months. Fastest-growing supplement brand ever.

@JonathanDenney and I broke down every layer on The Funnels Show:

→ 4 Meta ad accounts
→ Angle-specific landing pages
→ Email pre-purchase flow
→ 90-day offer and transformation program
→ The credibility stack and how it maps to objections

If your ads still drive traffic to your homepage, you need to see this.

Want the complete breakdown?

1. Comment "IM8"
2. Follow me so I can DM you

I'll send you:
→ The full video breakdown
→ The funnel swipe file

[Ethan Denney @ethanhdenney]

Peacock Alley lifted AOV 32% during peak season.

No new ad spend. No big discounts.

Here's how they made it happen.

Peacock Alley needed to capture more from the traffic its store already had.

With @ConvertFlow, they got funnel experiments live fast.

The funnel Peacock Alley launched:

1. Capture intent before they browse

A targeted popup asked shoppers what they were shopping for - bedding, bath, or both. That one question reduced decision fatigue, captured zero-party data, and routed every shopper into the most relevant path before they ever hit a product page.

2. Guide toward higher-value bundles

Instead of sending shoppers into collection pages with lots of SKUs, they were guided toward pre-configured sets matched to their answer.

Fewer decisions. More confident purchases. Higher order value.

3. Tie incentives to cart value

Rather than offering a flat discount upfront, tiered incentives and progress bars nudged shoppers to add more. This rewarded higher spend instead of giving margin away to everyone.

4. Recover hesitant shoppers with context

Abandonment popups re-engaged shoppers with items in cart, not with generic messaging, but with recovery tied to what they'd already said they wanted.

Each experiment informed the next. Each iteration made the funnel better.

Result: +32% lift in AOV.

"ConvertFlow enabled Peacock Alley to unlock advanced personalization and conversion optimization, driving a +32% increase in AOV. What excites me most is that we've barely scratched the surface of this platform's capabilities. ConvertFlow will remain an invaluable partner as we scale our luxury bedding and bath business throughout 2026 and beyond."

— Chachi Flores, Head of Ecommerce, Peacock Alley

Save this if you're working on AOV.

The framework works for any high-consideration purchase:

→ Capture intent early
→ Reduce decisions, don't add to them
→ Earn the incentive, don't give it away
→ Recover with context, not desperation

Chachi said it best: "We've barely scratched the surface."

A 32% AOV lift is a strong result. But what it really proves is that there was 32% sitting in the funnel the whole time, waiting to be found.

That's what funnel optimization actually is. Not a one-time fix. Not a single winning experiment.

It's the compounding effect of shipping tests, learning fast, and making the next iteration better than the last.

Most brands are leaving that same lift on the table right now. Not because they lack the strategy, but because they don't have the system to find it.

The brands that compound fastest aren't the ones just spending the most on ads, they're the ones optimizing their funnel the fastest.

Full case study below 👇

[Ethan Denney @ethanhdenney]

This ecommerce brand grew by 460% in 1 year.

How?

Qure's funnels are seriously dialed in 🎯

They're some of the best I've seen for a skincare brand.

I documented one of their top funnels. From ad click to checkout.

3 tactics stood out:

1. Bundle discounts to drive up AOV
2. Aggressive upsells to improve ROAS
3. Cross-sells to increase LTV

Inside their funnel, there's so much they're doing well:

→ Ad creatives that engage "problem-aware" shoppers
→ Holiday promo offers to acquire new customers
→ Product comparisons positioning Qure as the winner
→ Buying Decision Questions (BDQs) answered perfectly
→ Strong bundle offers
→ An upsell popup design that converts
→ Their unique cart design

Want to see their full funnel?

Comment "Qure" and I'll DM you a link to the swipe file.

[ConvertFlow @convertflow]

We just dropped some 🔥

[Jon Denney @jonathandenney]

I'm excited to announce @ConvertFlow's newest feature: Conditional Rows!

This new feature seriously gives you personalization superpowers. Top marketers have asked us for years to build this.

So we made it happen 💪

To see how it works, check out our 2024 recap of product updates - https://t.co/e3yTaFMOue

Our product team has been cooking this year to help you build funnels, with designers and developers.

Here are a few of the many features we've released in 2024:

🚀 ConvertFlow 3: Our biggest update to ConvertFlow's funnel builder and platform

🚀 Massive upgrade to ConvertFlow's Shopify App helps you build next-level funnels

🚀 100s of new templates

🚀 Automatic product recommendations based on quiz answers

🚀 Dark mode, the new layer manager, and much more!

Check out the recap to see all of 2024's product updates and a sneak peek of what's to come in 2025 - https://t.co/e3yTaFMOue

If you have any feedback or thoughts, please reply and let us know what you think 🤘

[Jon Denney @jonathandenney]

We’ve been cooking at @convertflow 👀

Today we’re announcing CF3, a complete overhaul of ConvertFlow’s product, designed from the ground up for the new generation of marketers and the e-commerce brands they service.

Why the pivot to e-commerce?

Since 2020, the e-commerce industry has grown and changed a ton, while also getting harder.

For brands, customer acquisition costs surged and aren’t getting cheaper. They’re fighting inflation to keep their fulfillment costs under control. Margins are getting squeezed from multiple angles. And now consumers are tightening their belts.

To scale up paid traffic profitably, conversion rate optimization is now more important than ever. Most brands simply can’t just run ads to their online stores and see ROI, like the early days of the ecom industry.

This is why you'll find the sharpest brands run ads and drive traffic to shopping funnels, instead of their online store.

Perhaps the online store, the product catalog website every brand starts out with, was always designed for Google SEO above all, with customer experience and conversion rates being secondary.

At ConvertFlow, we think online stores are inherently limited in terms of their ability to convert.

We think it's time to rethink the purpose of the online store, and the perfect time to bring the practice of "funnel building" to the world of ecommerce.

Why funnels? Funnels increase conversions, add more to cart, and boost marketing ROI because they're focused and are helpful for customers. Simple as that.

With funnels, you've thought through the paths most of your customers will go through and guide them through the best path for them.

How it works:

✅ Funnels use landing pages. Instead of driving traffic to your store, send traffic to landing pages that are focused, guided shopping experiences. Landing pages are relevant to the ad/email/SMS you delivered, much less distracting, with fewer links and minimal navigation

✅ Funnels use product quizzes, surveys and customer activity data to personalize funnel paths, content, and product recommendations, based on preferences. Quizzes are the online version of a retail store rep who has talked to 100s of customers and knows what questions to ask, and what products to recommend

✅ Funnels sell. Look at Apple's website, then look at the default Shopify theme. See the difference? Instead of just having shoppers checkout with a single product from the default product template in Shopify, guide shoppers to offers and actually sell them on why they should buy not just a single product, but your product bundles, upsells, subscriptions, services, etc

✅ Funnels can be headless (separate from your online store), meaning they’re faster and lighter-weight than loading an entire Shopify store for just a single landing page. Headless funnels load just the content and products needed for the funnel, without all the heavy theme code and dozens of Shopify apps most stores end up with

If you're a veteran marketer, this all seems obvious.

Funnel building was always the practice for just about everyone else but ecommerce, where for years, a good Shopify theme and scaling your ads was probably enough.

And now there's a new generation of ecommerce marketers coming online, many who haven't yet had to learn the direct response marketing principles "funnel building" had its roots in.

With ConvertFlow 3, we're bringing funnel building to the new generation of marketers.

ConvertFlow had its roots in funnel building for online lead generation. Veteran marketers building forms and surveys to collect contact data and personalize marketing. What we skipped for the first era of ConvertFlow was the part of the funnel that comes after, adding to cart. Ecommerce.

ConvertFlow's funnel builder is now entirely made for ecommerce, replacing dozens of apps most brands need to be able to build funnels for their stores.

And unlike the other funnel builders out there, we're not replacing your checkout platform. We're integrating with the best checkout platforms that brands already run on, starting with @Shopify

To see the new era of funnel building, check out @ethanhdenney 's post above to see all that's new in ConvertFlow 3 🔥

[Ethan Denney @ethanhdenney]

Introducing our biggest update yet... ConvertFlow 3!
https://t.co/hpVAwHvhu3

With CF3, we've shipped 20+ new features that give marketers the power to build funnels like a pro for any website, faster than ever before, without needing designers or developers.

@ConvertFlow 3 includes:

⚡️ Sleek, new funnel builder
⚡️ New premium + essentials template library
⚡️ Powerful ecommerce funnel features
⚡️ New integration with Shopify's headless platform
⚡️ Dark mode
⚡️ And much more

Check out our CF3 announcement page to see what's new:
https://t.co/hpVAwHvhu3

[Jon Denney @jonathandenney]

In 2023, the @convertflow team and I have been all-in on helping e-commerce brands level up their store’s funnels.

What we’re finding works, is focusing on the 4 major playbooks for the offers that make up an effective e-commerce funnel:

1. Targeted welcome offers to shopper segments and incentive them to subscribe

2. Product recommendation quizzes that uncover shopper preferences and make personalized product recommendations

3. Product landing pages dedicated to selling the benefits of specific products and bundles, without needing to adapt the store’s theme for all products

4. Upsell & cross-sell offers that entice shoppers to add more to cart and order more

Brands that implement these offers have seen immediate results.

Valyou Furniture saw a 3x increase in subscribe rate by replacing their site-wide welcome offer with targeted welcome offers for specific product collections.

ReadySetFood saw a 23% add-to-cart rate with a product recommendation quiz, presented right after their welcome offer.

Lifepro Fitness scaled to dozens of product landing pages that convert as high as 59% of shoppers.

SimpleShot got a 17% bump in AOV by adding 1-click upsells to their store.

Funnel wins like these have a big impact on revenue, with some brands seeing as much as a 7869% ROI on their ConvertFlow plan.

Even more important, is the brand leveling up how they look at their store, graduating from looking for the next tactic to try, to strategic thinking about how to improve their full funnel.

This means they’re actively looking for where in their funnel could they launch an offer to motivate shoppers to add more to cart and checkout, as well as where they can experiment with split-tests.

Our goal is to get more brands to adopt funnel building as a part of their ecommerce workflow, making it fast and easy to toggle on pre-built templates that we’ve battle-tested.

Here are recent updates we’ve released to achieve this goal: https://t.co/FgAwDXzi0j

[Ethan Denney @ethanhdenney]

Don’t kill your BFCM sales by driving traffic to an unoptimized store.

If you wanna maximize sales this Black Friday & Cyber Monday, then you should drive traffic to a BFCM offer page 👇

[ConvertFlow @convertflow]

Want to turn more browsers into buyers on your ecom store? And get them spending more per order? 👀

📣 A quiz funnel is what you need.

Join ConvertFlow's @ethanhdenney along with @WillLaurenson as they run through how to make it happen in this live workshop.

Details below 👇

[ConvertFlow @convertflow]

🗓️ Wednesday, Oct 18, 2023
⏰ 12PM ET / 9AM PT / 5PM UK

Grab your spot via the link here 👉 https://t.co/psNjjPrZ13

[ConvertFlow @convertflow]

Want to turn more browsers into buyers on your ecom store? And get them spending more per order? 👀

📣 A quiz funnel is what you need.

Join ConvertFlow's @ethanhdenney along with @WillLaurenson as they run through how to make it happen in this live workshop.

Details below 👇

[ConvertFlow @convertflow]

BFCM isn't just about discounts 👀🔥

[Jimmy Kim @jimmykim]

It's Q4 and that means, it's time for me to share the #1 strategy that we deployed (when I was a merchant) every BF/CM that was one of our biggest revenue AND profit drivers for the holidays:

Launch a new product at retail pricing. (no discounts)

Let me explain.

At my men's clothing brand KNYEW, due to delayed shipments, we received our inventory late and was forced to do something extremely risky.

Because we knew we had to move the inventory (it was Winter apparel and it was already Nov)

We decided to prelaunch/tease and launch our new product line on Cyber Monday.

Ok, I know what you're thinking - why would I do that?

- You will most likely have one of your highest website traffic days that day.
- People are in a buying mode/behavior
- People are shopping for others, in this case, sell to your core audience (so they can have something for them)
- Selling at full retail, it helps you offset the losses that you'll take with big discount/clearance items.

Result: Our new product line (about 5 Sku's w/ 6 variants each) sold out every year in hours for Cyber Monday.

What was the strategy? Our playbook looked a little like this:

- Early in the week: We teased the sale + the new product release on CM.
- Wed: we warned people the sale was happening and we have limited inventory - highlighted the best sales.
- Friday: We let everyone know sale was happening.
- Saturday: We leaned on Small Biz Saturday
- Sunday: we teased our new product and Cyber Monday sales (which were different than our BF)
- Monday: we launched the sale
- Tuesday: we did a final call/closed it.
- Thursday: we did an encore to the entire sale for 24 final hours.

And the outcome?

The first year, we were nervous going in and felt like hero's coming out. Proud of what we accomplished.

The following years, we doubled down and maximized our efforts.

BF/CM generated us almost 30% of our entire year revenue in just a few days.

And we didn't even have a 2nd communication channel like SMS.

Capitalize on one of your highest traffic days by launching a brand new product!

Anyone launching new products or selling at full retail for BF/CM?

[ConvertFlow @convertflow]

Want to turn up the engagement on BFCM?

Gamify your store.

“Gamifying the ecommerce shopping experience has proven to be highly effective in increasing engagement and customer expenditure on ecommerce sites 🎲

Incorporating gaming elements such as lotteries and quizzes with prizes, as well as random rewards, will not only excite your customers but will encourage them to spend more throughout the weekend.”

~ Chris Roth, CEO at Highline Wellness

Offer extra loyalty points for actions that boost purchases or referrals—like posting about a purchase on social media.

Or boost cart values with cart thresholds that offer different rewards at every tier like free shipping or gifts 🎁

In its shopping cart, teeth whitening brand Snow offers 2 mystery gifts and free shipping depending on how much a customer spends 🛍️ 🤑

[ConvertFlow @convertflow]

An offer is more than just a discount or sale.

It's everything that creates value in the mind of your target customer.

Case in point: Nectar Sleep.

Nectar doesn't just sell a mattress in exchange for a few bucks. They sell comfort and a better night's sleep 😌

More tangibly, they go beyond the mattress and bundle in accessories to maximize the perceived value of the purchase.

Now Nectar transforms what could have been a run-of-the-mill "Get X% off a mattress" offer into something far more enticing:

A complete sleep package for a better night’s sleep 🤩

So, when you craft your next offer, think about the value you bring to your customers to make your offer truly irresistible ✨

[ConvertFlow @convertflow]

Ecom brands, take note. These are the kinds of texts you want to send on BFCM.

Start testing ✌️

[Angela Rollins | Writer for ecommerce SaaS @angeladoesmktg]

Nailed it 🔥

3 reasons this @lamarueofficial text is so good:

1. SMS = VIP 🌟

SMS subscribers are your superfans. Shoppers are on dozens of email lists, but for text they only stay subscribed to their favorite brands

So this is how you reward them. Exclusive sale.

👇 🧵

[ConvertFlow @convertflow]

Expert tip to maximize revenue this Black Friday:

➡️ Prioritize mobile ⬅️

In BFCM 2022, 73% of Shopify sales were made on mobile. So meet customers where they’re at with mobile campaigns like SMS and push notifications.

“60% of mobile app users opt-in to push notifications, and businesses that utilize push can experience a 9.6x increase in sales 📈

Push notifications can draw attention to specific BFCM deals, encouraging people to open the mobile app and shop.”

~ Gabrielle Wooden, @tapcart

Besides increasing sales, push notifications are cheaper to send than texts and offer more flexibility in design—like having subject lines and being able to connect the notification directly to a page on your app or website 🤩