Jonathan Jeffrey

chief of staff at WHOOP

[Will Ahmed @willahmed]

A few principles I’ve come to believe about competition:

1) You’re more likely to win or lose because of your own company’s actions than those of your competition. This is particularly true of startups but I’ve found surprisingly true at scale as well.

2) Being copied isn’t always inspiring. But it usually means you’re leading. Don’t waste energy looking over your shoulder. Lead, don’t follow.

3) There’s more to learn from customers than competitors. Consumer markets are hard, but they’re honest. Sales, engagement, and retention are the only scoreboard that matters.

4) There’s a difference between obsessing over competitors and harnessing a deeply competitive spirit. The former distracts you from your true intuition. The latter gives you the extra motivation to do your best work.

5) Creating a market is valuable. Continuing to lead after others copy you is even more valuable. You’re innovative and durable.

6) Remember big, growing markets attract competition. Competition validates the opportunity.

Now go win.

[Will Ahmed @willahmed]

Talking Whoop in the World Cup, our positioning in sports, launching blood pressure insights, overcoming the FDA, and the potential for health monitoring @SquawkCNBC

[Squawk Box @SquawkCNBC]

.@WHOOP CEO @willahmed discusses the growing popularity of its devices among professional athletes: https://t.co/dqBYgxFSlD

[Will Ahmed @willahmed]

I am excited to welcome DJ van Hameren as our Chief Marketing Officer @whoop. DJ spent over 30 years at Nike, where he started in the mailroom and ultimately served as the Global Chief Marketing Officer. He previously led Nike Global Sportswear and Nike Digital Commerce. DJ also understands sport at the highest level as a two-time Olympian.

I’m looking forward to this next chapter for our brand!

[Will Ahmed @willahmed]

Happy 250th birthday America!!! There’s no better country. We may have our problems but they’re worth fighting for because there’s no better place in the world where you can turn a dream into a reality ❤️🙏 🇺🇸

[WHOOP @WHOOP]

Goal nine hundred and seventy six and the Portuguese dream lives on.

No one’s heart beats like his:
Penalty prep: 144 bpm
@cristiano goal: 157 bpm
Go-ahead goal: 134 bpm
Win secured: 141 bpm

[Founder League @founderleague]

Founder league is now live! Starting today, 100+ founders have opted to share 10 weeks of @WHOOP data. Strain, sleep, and recovery — ranked publicly, updated daily, all the way to Demo Day. Follow along here and on https://t.co/re8taUWKhn

[Mark Gurman @markgurman]

The US Food and Drug Administration dropped its complaint against fitness tracker brand Whoop Inc. over its blood-pressure tracking tool, marking an about-face after the agency initially asked the company to disable it. https://t.co/rMRqWCe5qs

[Will Ahmed @willahmed]

Big news: the FDA has formally closed its warning letter on WHOOP Blood Pressure Insights. We stood by the science and the belief that safe, transparent wellness insights can help people better understand their health.

As background we launched Blood Pressure Insights last year as a first-of-its-kind feature to give members daily BP estimates and explain how BP affects their wellness. The FDA sent us a warning letter claiming that Blood Pressure can only be used for medical diagnosis. This of course contradicts what medical research says about Blood Pressure in the context of sleep, stress, exercise etc. WHOOP fought for our position and the FDA has ultimately updated their guidelines to now include Blood Pressure as a wellness metric.

This is a win for WHOOP and consumers. Proud of our team. Thank you to the FDA. Onwards.

[Bloomberg @business]

The FDA dropped its complaint against Whoop over its blood-pressure tracking tool, marking an about-face after the agency initially asked the company to disable it https://t.co/7E2N2snTC3

[Gabby @itsgabsmith]

Since I joined Natural back in November, @bykahlil and I have been stoked on this idea. Founders are a notoriously competitive, data-obsessed group... let's lean into it. Optimization (or lack thereof) for sport.

So we built @founderleague. We're taking hundreds of founders' WHOOP data and putting it on blast (with their consent ofc). Daily leaderboards. Daily loser boards. Public glory. Public shame.

So excited to show you what we've been jamming on for one of our first brand activations, with a company close to our hearts here at Natural.

BIG shouts to @Henryyinn for bringing this to life, @devannpatel for the early concept work, and the team at @WHOOP!

Game on July 1: https://t.co/o4GJta3gpi

[Will Ahmed @willahmed]

Ronaldo on visualization and his pre-game routine 🧠 🏟️

@WHOOP @Cristiano

[WHOOP @WHOOP]

The average age of a footballer is 27. Cristiano Ronaldo is 41.

In this sport, age is supposed to slow you down. But WHOOP Age is different.

[Will Ahmed @willahmed]

NYC in celebration mode

Compared to a typical Sunday, the morning after the Knicks’ championship win New York WHOOP members saw:

• Recovery ↓ 11%
• Red Recoveries ↑ 36%
• Sleep ↓ 34 min
• HRV ↓ 4%
• RHR ↑ 2%

Those who reported drinking had an average of over 4 drinks.

Guessing it was worth it 💙🧡 @nyknicks @whoop

[🇦🇪 HGS @Sajwani]

That WHOOP in HH’s wrist looks so amazing 👏🏼 … WHOOP is officially an Emirati product 🇦🇪

[Will Ahmed @willahmed]

Honored to be named to the first-ever TIME100 Sports list 🙏🏼 truly so many athletes and execs I admire on it. Sport has been core to our foundation at whoop and I’ve always believed that the best athletes inspire us to dream bigger in performance and life. thank you @time

[Will Ahmed @willahmed]

Congratulations to my brother Nasser Al-Khelaifi and the whole PSG team on their extraordinary Champions League victory! Back to Back!! 🏆🏆 grateful to be partners

[Morgan @morganlinton]

Last night I slept with four different wearables - the new Fitbit Air from Google, the WHOOP MG, Oura Ring v4, and the Apple Watch Ultra 3.

I'm going to be testing all four, side-by-side for the next month to figure out which is the best at sleep tracking.

Sleep tracking is what matters to me the most because I think sleep is the most important thing to prioritize if you want to have a healthy, long, life. It effects everything from cognition to immune defense, mood, etc.

Here's the data from all four, and a few thoughts of mine on each:

Apple Watch Ultra 2 (using AutoSleep) - says that I got 8 hours and 4 minutes of sleep with an 100% sleep rating. While I wish this was true, it's not, I woke up for around half-an-hour at like 3am, the Apple Watch never seems to pick this up.

Google Fitbit Air - shows even more sleep that the Apple Watch but did catch the time I was awake. Shows an hour and twenty three minutes of deep sleep which would be low, I really aim for 2+ hours of deep sleep a night, and I know how I feel when I get less than this.

Oura - shows I got 7 hours and 13 minutes of sleep, which I think is a bit low, but closer than the Apple Watch or FitBit. Where I've found Oura always struggles is getting sleep stages like REM and Deep sleep right. If I only got 58 minutes of REM I'd be a zombie today, but that's not the case, I think it's pretty inaccurate here, and deep is also off probably by about an hour.

WHOOP - the most accurate imo. Shows 7 hours and 23 minutes of sleep which seems spot on, and to be fair, Oura and WHOOP pretty much agreed here. But where WHOOP really excels is at accurately detecting sleep stages, and picking up when I wake up at night. It's showing 2 hours and 36 minutes of deep sleep and 2 hours of REM, which is what my body feels like I got because I feel very rested. It also picked up the time I was awake last night very accurately.

So for day one of the comparison - WHOOP wins on accuracy 🎯

(Note: I got the Fitbit Air three days ago, it needs a week to calibrate, so I am taking these readings with a grain of salt for now)

[David Lidsky @davidlidsky]

.@WHOOP won the wearables game . . . and now more competitors are coming for the king. Founder and CEO @willahmed and company on how its data goldmine, cult-fan users, and evolution from fitness to health are going to keep it ahead of startups & Google https://t.co/ZNJx1mf5wE

[WHOOP @WHOOP]

WHOOP now starts the conversation with proactive outreach based on details you share about your life. Keep reading to find out exactly what to expect. 🧵