🌴 GTA VI's Extended Look Takes Over Vice City (And The Internet) 🚨
On August 27, @RockstarGames and @netflix premiered Grand Theft Auto VI: An Extended Look, 27 minutes of in-game footage. Here's what that meant across YouTube and streaming.
🚨 We're Dropping The Stream: Introducing “Hatchet”, Creator Marketing Analytics 🚨
If you’ve been following us for a while, you know us as the experts in all things live streaming: The top channels, games, events…
But to REALLY provide the most accurate picture of the online landscape, we realized we needed to think bigger. Why not streaming… and socials?
Yes, we’ve now expanded our data to cover social platforms as well! That includes Instagram, X, and Snapchat among many others.
We’re no longer just “Stream” Hatchet anymore: We’re honing our craft and chopping up the sharpest insights in the creator marketing industry 🪓
We have way more to say, so we’ll be showcasing all the new data, methods, and features that we’ve just launched over the coming weeks. For now, we’d love you to check out our new website (oh yeah, we have an awesome, speedy new website too!) where you can read all about how the new Hatchet can work for you.
See what Hatchet is all about here ➡️ https://t.co/GnfneuzwWy
Oh BTW: If you’re reading this from Köln right now, then good news: We’re at @gamescom! Keep an eye out for us (and our new logo) on the convention floor ��
‼️ The Esports Live-Streaming Trends Report Is Here ‼️
We saw 2.7B hours watched of esports content in 2025: That's a massive community bonded together through their love for passionate competitors and events on the world stage.
Curious about what esports viewers are doing? Where, who, and how they watch? We cover it all in the full report:
🕹️ The Fighting Game Community Steps Up at EVO 2026 👊
Every year @Evo brings the FGC together for its biggest bracket of the year, once in Japan and once in the US. This year's edition in Las Vegas saw over 5.7K competitors and 8.9K combined entries across 12 titles, leading to 3.9M hours watched across the event.
@StreetFighter 6 headlined with a peak viewership of 261K and close to 2M hours watched, delivering a fierce blow to the competition. @_MenaRD__ ran back his grand finals title for the second consecutive year, becoming a 4-time EVO champion 🏆
👩 The Most Popular Female Streamers Right Now That You Should Partner With 🤝
Female streamers are one of live streaming's most undervalued demographics for brand partnerships: Diverse, globally distributed, and building some of the platform's most engaged communities.
From IRL travel content in South Korea and Malaysia, to competitive FPS in Germany, to variety gaming across Latin America, the female streaming landscape spans far more ground than most brands realize.
Their biggest viewership peaks tend to come from collab events, with Streamer University, Sisathons, QSMP, and Squid Craft Games all sending peak viewership numbers through the roof 🤯
We've spotlighted 15 creators worth knowing across three categories:
Non-Gaming (IRL & Lifestyle)
@extraemilyy, @cinnabrit, @Jinnytty1, wendolynortizz, evelynomadera, @vanillamaceupdt
Gaming (Casual & Esports)
@aspenisoffline, @happyhappygal, @RNGingy, @CrystalMollyTTV, @xjennyan
Gaming-Adjacent (Cosplay & Events)
@emiru, @Valkyrae, RealKatieB, @qtcinderella, @sakurashymk
🚌 Fortnite: FNCS 2026 Major 1 Summit's Battle Bus Drops Into 9 Countries at Once 🏆
@Epic Games and @BLASTEsports brought the @Fortnite Champion Series (FNCS) to Germany with 75 duos competing at Düsseldorf's PSD Bank Dome for a $1.3M prize pool (congrats to @Vicotryona and @MalibucaFN who claimed the Victory Royale win 🎊)
Speaking of creators: 81.8% of all hours watched at the Summit came from co-streamers rather than the official broadcast. For an event with this kind of international footprint, co-streamers are crucial for carrying the competition to audiences in their own language.
‼️ The Q1 2026 Live-Streaming Trends Report Is Here ‼️
And big news: We're officially including TikTok Live data every quarter from now on 🎶
Super crucial, since if you include it, then TikTok Live accounted for almost half of all live-streaming viewership in Q1 2026! (with total hours watched hitting 17B)
But we go deeper too:
📺 Platform picture: TikTok Live's near-50% viewership share stands out, but TikTok Live actually dipped from Q4 2025 while other platforms rose to meet it.
🎮 Gaming shifts: New releases Resident Evil Requiem and Crimson Desert were the stand-out success of Q1, while World of Warcraft surged to the #8 game on live streaming thanks to its Midnight expansion.
🥜 Creator spotlight: ARC Raiders "PTuber" TheBurntPeanut rode the game's popularity to success, combining engaging content with a 24/7 channel strategy to become (by far!) the most watched creator this quarter.
We have in-depth insights on all these shifts, plus events, esports, and non-gaming content...
And best of all, it's totally free! Click here to download right away and become the most knowledge streaming brain in your office ��⬇️
https://t.co/sB9FqocyOO