Joni Sweet

Freelance writer & PR coach Words: @Forbes, @NatGeo, @TIME, @TripSavvy @LonelyPlanet, @Yahoo, @Frommers + more; Vegetarian, cyclist, cat lady; Traveler at ❤

[Joni Sweet @JoniSweet]

New year, new services! Here are ways we can work together in 2024. ↓
✍️Writing: I cover travel, health, wellness, finance and more for publications and brands. Need a smart, reliable writer for your roster? Let's talk.
https://t.co/JmKbCRjIHl

[Joni Sweet @JoniSweet]

@Andrew_MuckRack You mentioned last September that this functionality would be delivered "soon." It's damaging to our reputations to have erroneous bylines attributed to us. When will we have the ability to address this without tweeting you or messaging your team?

[Joni Sweet @JoniSweet]

@Andrew_MuckRack MuckRack continues to link to stories I didn't write on my profile. Within the last couple of weeks, at least 3 stories were falsely attributed to me, including the one at the top of my profile now. Why do you refuse to let journalists edit their own profiles?

[Andrew Mercier @Andrew_MuckRack]

@JoniSweet @muckrack While you're not currently able to make those adjustments it's something the team will look at in the near term. For now, are there any outlets this tends to happen with? The best thing would be to fix the root cause. Feel free to DM or email me directly.

[Joni Sweet @JoniSweet]

This is finally happening on April 8! DM me if you want to join. :)

[Joni Sweet @JoniSweet]

PR pros, I have an idea about hosting a live online event to provide rapid on-the-spot feedback for PR pitches in a group setting. Is this something you'd be into? Honest feedback is appreciated!

[Elvis @elvissun]

Forbes racks up 6 million views daily.

Yet 99% of founders are clueless about PR.

We turned to a top journalist to tackle our 5 burning questions to help you get big media features.

Catch this exclusive FAQ drop in our newsletter tomorrow and hear from @JoniSweet yourself.

[Joni Sweet @JoniSweet]

My newsletter has grown significantly—we're now at more than 2,700 subscribers! I'm opening up new spots for sponsors (& one spot is already sold for March). If you're looking to spread the message about your brand or service to PR pros, let's talk!

[Joni Sweet @JoniSweet]

Is there an app I can use to temporarily pause incoming voice notes? Sometimes I can text, but can't do a voice note, and I'd like my contacts to know when they should avoid sending me one.

[Joni Sweet @JoniSweet]

@MarissaWanders Some reporters are way too precious about this. I don’t always have time to draft full questions before an interview, but I’ve found if I send over bulleted talking points, that’s enough for the source to prep with, and they come into the interview way more confident.

[Joni Sweet @JoniSweet]

For 2025, let’s normalize sending interview questions or at least talking points in advance (for most stories). It’s a way to help sources feel more comfortable and deliver better quotes. Let's get real: Most of us aren’t working on front-page exposés every day, and that’s OK.

[Joni Sweet @JoniSweet]

My two cats made their editorial debut in my review of self-cleaning litter boxes for Best Products! I wonder if they can be considered a tax deduction this year...🤔

https://t.co/gpWNuMtx8Q

[Joni Sweet @JoniSweet]

Wow, imagining likening someone trying to make a living to “a dog with a frisbee.” This is so disrespectful and I will never work with an editor who speaks to writers this way when requesting pitches.

[Jill Schildhouse jillschildhouse.substack.com @JillSchildhouse]

Imagine being the editor of a magazine and calling freelancers — you know, the talented professionals you rely on to create your product — DOGS in your plea for pitches. Disgusting. I hope he receives zero pitches (and wait til you find out he pays pennies!).
#media #journalism

[Joni Sweet @JoniSweet]

@JillSchildhouse Weird right?

[Joni Sweet @JoniSweet]

Usually by this time of year, I've received several emails from editors thanking me for my hard work over the last year. This year? None. Not one. I'm not taking it personally, but I think it says a lot about the current state of the industry.

[Joni Sweet @JoniSweet]

@MikeSchroederIN These silent crickets are indeed deafening!

Have a happy holiday, too.

[Joni Sweet @JoniSweet]

@TheLifeOfRonny Me too! :)

[Joni Sweet @JoniSweet]

@ashley_writes_ I rarely offer email interviews for a million reasons, AI responses being one of them.

[Joni Sweet @JoniSweet]

Great! Do concert tickets next!

[Eater NY @EaterNY]

The Restaurant Reservation Anti-Piracy Act first passed this summer https://t.co/wzVWRjmaSF

[Joni Sweet @JoniSweet]

Tomorrow's the big day: IMM Power Hour! If you're in travel PR and planning to attend International Media Marketplace in 2025, you won't want to miss this event. DM me for details!

[Joni Sweet @JoniSweet]

Travel PR pros, IMM 2025 is just 7 weeks away! Want to make the most of your time at the conference? Join me and Cassandra Brooklyn on Dec. 11 for insider tips on networking, navigating the day, and leaving a lasting impression. DM me to RSVP.

[Laura O. Ratliff @loratliff]

Stuck in a holiday rut? Want to get your 2025 freelance hustle off to a strong start? Join me and @StefanieWaldek , freelance writer for Travel + Leisure, Condé Nast Traveler, Virtuoso, and more, for an intimate one-hour group session.

[Joni Sweet @JoniSweet]

Travel PR pros, IMM 2025 is just 7 weeks away! Want to make the most of your time at the conference? Join me and Cassandra Brooklyn on Dec. 11 for insider tips on networking, navigating the day, and leaving a lasting impression. DM me to RSVP.

[Joni Sweet @JoniSweet]

One of my favorite things about writing gift guides is sharing them with the brands and creators I cover. So much joy in these exchanges!