This article focuses on effective influencer marketing techniques & touches on how micro-influencers are more effective than big name celebrities because they are more relatable. I completely agree! Have you ever been influenced by a micro-influencer? https://t.co/iAdkO1T4UV
@blairadowler I think it’s only going to get easier to interact with companies on social media. Brands are introducing chat rooms & are engaging more through video on apps like TikTok. This shows brand authenticity which is so important now a days. Sales will definitely increase! #MKTG475
@lauren_krausee@blairadowler@tiktok_us I completely agree that being active on TikTok is going to be extremely important for brands in the near future. It is imperative that brands stay up to date with current social media trends! #MKTG475
Facebook is adding a new feature to their Business Suite platform that allows users to schedule Instagram and Facebook story posts. This update also includes tools to easily compose creative & professional looking stories. https://t.co/rdysqpr2pF
@blairadowler@billabongwomens Earth Day posts really stood out to me. I find their message of working together to create a better world for everyone very moving & love that they included links to encourage followers to educate themselves! I shared these posts to my story. #MKTG475
@jaylinmcmanus @blairadowler This is something I have also paid close attention to this year. It is so important for brands to make ALL customers feel supported and heard. #MKTG475
Snapchat is launching a Augmented Reality Art Project in LA. This project places 5 'monuments' throughout the city that explore the history of different communities & encourage advocacy. I love the idea, what do you think about this experiment? #MKTG475 https://t.co/9MYIQqtGNo
@lauren_krausee@Facebook This is a super interesting take on online dating - it'll definitely make it more personal! I look forward to seeing this one play out. #MKTG475
@blairadowler ColourPop, a makeup brand, released a line of concealer sticks with the two darkest shades named "Yikes" & "Typo" insinuating that darker skin tones are mistakes. This campaign was extremely racist & tone deaf - it could be fixed by being more sensitive to ALL races. #MKTG475
@morgarmstrong@blairadowler This is extremely insensitive of DiGiorno. That hashtag is extremely offensive for many reasons. They could have definitely taken more time to consider the weight of this campaign. #MKTG475
@Delaney53331708@blairadowler I can't even imagine what the survivors must have felt when receiving this email. I agree, this is a major marketing fail and could've been easily fixed with better communication. #MKTG475
Instagram has released tips on how to successfully incorporate influencer's into a brand's marketing strategy. Creative influencer partnerships can make a huge impact on your brand. This could be very useful when creating our marketing plans! #MKTG475 https://t.co/OTvGaJ1drn
@DFurash@blairadowler I love this idea and want to do something similar with my client! It's so important to make customers feel connected with and heard by the brand. #MKTG475
@blairadowler I want to really incorporate the use of Instagram stories into my client's social media plan. Stories are a great way to interact with followers by reposting their content and allowing them to give input through features like polls. #MKTG475