Kaitlyn

WVU Marketing

[Kaitlyn @krg0022]

@HannahM7890 @LaurelAynne @Capitaldemarca I agree. Nike does a great job of spreading positive messages. They tend to use emotional connections to reach their audience. #WVU389 #ICMKTG

[Kaitlyn @krg0022]

@LaurelAynne @Capitaldemarca Q2: @Nike spread a positive message on an emotional level. They had an hour-long documentary of individual achievement. Including a #Breaking2 campaign to build a strong community. #WVU389 #ICMKTG

[Kaitlyn @krg0022]

@LaurelAynne @Capitaldemarca Q1: I believe the strategy is well received by customers. The hashtag brings people together to spread positivity. Using their platform for a positive reason shows compassion. #WVU389 #ICMKTG

[Kaitlyn @krg0022]

@mcarr2298 @CopywriterBob I agree. There should be an age limit on the advertisement. If the company approaches the message in a responsible way then no limits are needed. #WVU389 #ICMKTG

[Kaitlyn @krg0022]

@LaurelAynne 2. It depends on the celebrity's reputation and how they approach the message. For example, if they advertise gambling as a safe tactic vs advertising it as an addictive game. #WVU389 #ICMKTG

[Kaitlyn @krg0022]

@LaurelAynne 1. I believe a limitation doesn't need to be placed on celebrity endorsements if warning signs are placed. Celebrities and companies generally have an idea of their campaign before promoting these ventures. #WVU389 #ICMKTG

[Kaitlyn @krg0022]

@LaurelAynne Hershey the Hershey Kiss for Halloween.

[Kaitlyn @krg0022]

@MoBartle11 @LaurelAynne I agree! Transparency allows individuals to trust the company in new ways. Building trust will personalize their brand, and more individuals will buy from the company. #WVU389 #ICMKTG

[Kaitlyn @krg0022]

@LaurelAynne 2. I hope to see more creativity and personalized options. Technology has a huge presence in marketing today. Meaning, this will allow digital marketing to create new and fast ways of buying. #WVU389 #ICMKTG

[Kaitlyn @krg0022]

@LaurelAynne 1. Marketing can be used to help address awareness and change. For example, JPMorgan Chase donates millions to charities every year. This strategy shows compassion and gives back to communities to better the world. #WVU389 #ICMKTG

[Kaitlyn @krg0022]

@MoBartle11 @JennLStevens Many organization has shown their support on mental health by sending out surveys and emails to their customers and employees. This is a great way to highlight that companies care/want the best for their people. #WVU389 #ICMKTG

[Kaitlyn @krg0022]

@LaurelAynne 2) @RelayForLife is a non-profit event I support. Growing up my family and I would walk to support my Grandpa among others living with cancer to raise money and spread awareness. #WVU389 #ICMKTG

[Kaitlyn @krg0022]

@LaurelAynne 1) The biggest impact in 2021 so far would be wellbeing and virtual reality. Organizations have focused more on their employer's or customer's health by spending out emails/surveys to show their support. work from home had also increased employer's daily living. #WVU389 #ICMKTG

[Kaitlyn @krg0022]

@MoBartle11 @CopywriterBob I agree. The flavor of pumpkin spice highlights the feeling of fall. The theme of the drink is fun for customers. #WVU389 #ICMKTG

[Kaitlyn @krg0022]

@courtney_bearer @LaurelAynne The flavor of pumpkin spice highlights the feeling of fall. The theme of the drink is fun for customers. Apple may be a popular drink to replace Pumpkin spice. Although, it has been a popular drink for many years making it hard for another flavor to take over. #WVU389 #ICMKTG

[Kaitlyn @krg0022]

@LaurelAynne 2. Cinnamon or apple flavors may rise in popularity in their flavors. Although, pumpkin spice is a well-known flavor that has been around for many years making it hard for another flavor to usurp its position. #WVU389 #ICMKTG

[Kaitlyn @krg0022]

@LaurelAynne 1. The longevity of pumpkin spice stems from the seasonal feeling it represents. People appreciate the holidays, and the flavor or theme of the drink highlights the feelings of fall. #WVU389 #ICMKTG

[Kaitlyn @krg0022]

@hannah_jarolim @AlexaKaye3 @amazon I agree. One concern I would have is: will it look as good on me as it does virtually? How can one find out the quality and if it fits well by using Amazon virtual dressing room? #WVU389 #ICMKTG

[Kaitlyn @krg0022]

@LaurelAynne 2) Some challenges in rolling out these plans would-be customers not knowing the quality of the outfit or if it fits on the customer well. Another challenge amazon may run into is technical. Is the connection well and easy to navigate? Does it have flaws?#WVU389 #ICMKTG

[Kaitlyn @krg0022]

@LaurelAynne 1) Amazons virtual dressing rooms can help reduce the time and allow shoppers to have the convenience in the comfort of one's own house. Virtual rooms may let customers try on more clothes and expand a customer's shopping experience. #WVU389 #ICMKTG