Hannah Mull

LU’21

[Hannah Mull @HannahM7890]

@RandyMc2023 @LaurelAynne @Capitaldemarca @7eleven I get excited for 7/11 day as well and agree this is a great idea/deal for the company. This is a very well know thing that 7Eleven does and I think if the company continues this, their brand awareness will continue to increase. #ICMKTG #LWU482Strat

[Hannah Mull @HannahM7890]

@LaurelAynne @Capitaldemarca 2.) One brand I think could benefit from a strategy like this would be Nike. Nike is a well known organization and if they pushed something like this on their social media it would associate more positivity with the company. #ICMKTG #LWU482Strat

[Hannah Mull @HannahM7890]

@LaurelAynne @Capitaldemarca 1.) I do believe that this strategy is well perceived by customers. There was a lot of participation when Coke did this and it was promoting something positive. #ICMKTG #LWU482Strat

[Hannah Mull @HannahM7890]

@FaithKostow @CopywriterBob I agree that companies should incorporate warning labels. Someone can become addicted to gambling and this can bring several different negative things to their life. It is important for people to be informed of the risks of gambling. #IMKKTG #LWU482Strat

[Hannah Mull @HannahM7890]

@CopywriterBob 2.) I think that celebrities do endanger their brands with these associations. Some die hard fans will follow in the celebrities footsteps and gambling can be addictive. If someone did develop an addiction they may blame it on the celebrity that endorsed it. #ICMKTG #LWU482Strat

[Hannah Mull @HannahM7890]

@CopywriterBob 1.) I do not necessarily think there should be certain limitations because most all major brands use celebrity promotions. With the gambling sites, they may want to include a warning message however. #ICMKTG #LWU482Strat

[Hannah Mull @HannahM7890]

@ErinDHoyer @LaurelAynne I completely agree with this, the media is a major part of pretty much everyone's life today. New apps are constantly being released and I think media presence is only going to grow. #ICMKTG #LWU482Strat

[Hannah Mull @HannahM7890]

@LaurelAynne 2.) I think one major change in the marketing field for the future would be more the presence of virtual marketing. Technology is forever growing and becoming more and more part of our everyday lives. Covid has increased this greatly as well. #ICMKTG #LWU482Strat

[Hannah Mull @HannahM7890]

@LaurelAynne 1.) Marketing can be used in several different ways to help problems our world experiences. One major way would be that companies can get their message out through commercials. For example, the ASPCA have commercials encouraging people to adopt. #ICMKTG #LWU482Strat

[Hannah Mull @HannahM7890]

@jodi_noakes @JennLStevens I 100% agree, I think most teens definitely engaged in social media more during the pandemic. I know that I was more involved in social media, especially Tik Tok during this past year. #ICMKTG #LWU482Strat

[Hannah Mull @HannahM7890]

@JennLStevens One nonprofit I support is the @RedCross because they provide assistance throughout the United States. No one knows when disaster may happen and the Red Cross is there to lend a helping hand. #ICMKTG #LWU482Strat

[Hannah Mull @HannahM7890]

@JennLStevens 1.) I think one of the biggest trends of 2021 is mental health and wellbeing. With people having to quarantine and stay in their homes, many people struggled with their mental health. #ICMKTG #LWU482Strat

[Hannah Mull @HannahM7890]

@pennellsydney @CopywriterBob I could not agree more, when I think of fall pumpkin spice is something that definitely comes to mind. I think it is something many others associate with fall as well and I think Starbucks has done a great job capitalizing on that fact. #ICMKTG #LWU482Strat

[Hannah Mull @HannahM7890]

@CopywriterBob 2.) I do not think another flavor will be able to surpass pumpkin spice anytime soon. There are other alternatives like hot chocolate in the winter but they do not get as much buildup as pumpkin spice does. #ICMKTG #LWU482Strat

[Hannah Mull @HannahM7890]

@CopywriterBob 1.) The longevity of pumpkin spice flavor I think it tied to the fall aesthetic. Whenever fall is coming I think of pumpkin spice and so do many others. The flavor continues to gain popularity as many businesses release new products. #ICMKTG #LWU482Strat

[Hannah Mull @HannahM7890]

@sarawiley_ @AlexaKaye3 @amazon I think this is a very good question and was wondering the same thing. Every store I’ve even been in there has been at least one customer service employee there to help with any questions, so I wonder too if Amazon will have any. #ICMKTG #LWU482Strat

[Hannah Mull @HannahM7890]

@AlexaKaye3 @amazon 2.) One challenge that Amazon should be aware of is the technological gap that is present. For example us college students would have no problem scanning the codes, etc… but older generations aren’t as tech savvy. #ICMKTG #LWU482Strat

[Hannah Mull @HannahM7890]

@AlexaKaye3 @amazon 1.) Amazon is attempting to create an even easier shopping experience for their customers by creating a way to ensure what size they are looking for is in stock, the customer will know before they even come in the store. #ICMKTG #LWU482Strat

[Hannah Mull @HannahM7890]

@nylilmike2000 @JennLStevens I think this is a very interesting idea, as the only exercise watch I know of is a Fitbit or now an Apple Watch. Rolex has very stylish jewelry and it would be interesting to see what they and Nike would come up with. #ICMKTG #LWU482Strat

[Hannah Mull @HannahM7890]

@JennLStevens 2.) I think two brands that could come together would be MTV and Mountain Dew. I believe these two compliment each other and could make a product that appeals to large group of people. #ICMKTG #LWU482Strat