Sara Wiley

University of Akron - Media studies and Spanish

[Sara Wiley @sarawiley_]

@laurenwalk08 @CopywriterBob In regards to the fall season, I don’t think there are any other flavors that compete with Pumpkin Spice. However, in the winter the peppermint flavor is definitely a fan favorite. Overall, I think that pumpkin spice is preferred over most flavors.#ICMKTG #UAkronMarketing

[Sara Wiley @sarawiley_]

@CopywriterBob https://t.co/MgsezOx3kI this moment in time I do not think there is a drink that might usurp Pumpkin Spice’s position. The demand for this drink is so high and consumers look forward to this drink every season. #ICMKTG #UAkronMarketing

[Sara Wiley @sarawiley_]

@CopywriterBob 1. Pumpkin Spice is such a popular drink at Starbucks because it is not something that is offered all year long. Starbucks’ consumers look forward to this time of year because they know that this is the only time of year that this drink is offered. #ICMKTG #UAkronMarketing

[Sara Wiley @sarawiley_]

@eting58 @AlexaKaye3 @amazon Hi Emma, I definitely did not think of this. I know that my grandparents have a hard time shopping in store as it is and to think about them shopping online would be an even worse disaster. I wonder how easy Amazon will make the system to use?#ICMKTG #UAkronMarketing

[Sara Wiley @sarawiley_]

@AlexaKaye3 @amazon A2) A challenge Amazon may run into is the customer service aspect of the system. Often people shop in stores and they have questions about an item or size. Will there be customer service agents on standby for consumers with questions? #ICMKTG #UAkronMarketing

[Sara Wiley @sarawiley_]

@AlexaKaye3 @amazon A1) Amazon is trying to make shopping less of a hassle for consumers. Especially now in times of Covid, people don’t want to go into stores and try on clothing. The consumer using this system will have a more convent and safe shopping experience. #ICMKTG #UAkronMarketing

[Sara Wiley @sarawiley_]

@courtney_bearer @laurenwalk08 @JennLStevens Hi Courtney,
I would also love to see what these two would create. You can definitely say it would be a popular item due to the fact that the world runs on both of these businesses! Good thinking.

[Sara Wiley @sarawiley_]

@JennLStevens 2. Two brands that I think should come together are H&M and any luxury fashion brand. H&M is the world’s second largest fashion retailer by word of mouth. People love affordable fashion and collaborations with luxury brands. #ICMKTG #UAkronMarketing

[Sara Wiley @sarawiley_]

@JennLStevens 1. Communication and trust make a successful brand partnership. Without the two of these you can’t have successful co-branding and you can lose the trust of consumers. #ICMKTG #UAkronMarketing

[Sara Wiley @sarawiley_]

@HussLindsey @LaurelAynne @UNICEF Hi Lindsey, these commercials always get me. Especially when they show the condition of the child such as starvation in other countries, not having the proper clothing, or water. I think this is a great way to persuade individuals to donate. #ICMKTG #UAkronMarketing

[Sara Wiley @sarawiley_]

@LaurelAynne 2. A time extreme emotion can be helpful in persuading others in commercials such as donating money to feed starving children in third world countries. The commercials often show the conditions of the children and play sad music in the background. #ICMKTG #UAkronMarketing

[Sara Wiley @sarawiley_]

@LaurelAynne 1. In my opinion, audio mining can be used through tone of voice. This is used to persuade consumers and consumers also use this to determine if the persuaders/brand are going to deliver what they promise. #ICMKTG #UAkronMarketing

[Sara Wiley @sarawiley_]

@AlexaKaye3 2) A person that comes to mind who has lost credibility in my eyes is Chrissy Teigen. She recently lost a lot of brand deals when proof came out of her bullying Courtney Stodden. Brands such as Target and Kolhs then stopped carrying her cookware line. #ICMKTG #UAkronMarketing

[Sara Wiley @sarawiley_]

@AlexaKaye3 1) A brand that I look to as reliable would be the Nike brand. Nike is loved by many consumers and they have great technology and equipment to boost performance. They have just about everything when it comes to diversity in products. #ICMKTG #UAkronMarketing

[Sara Wiley @sarawiley_]

@steinereli4 @AlexaKaye3 @Cannes_Lions @BurgerKing I definitely agree. I think social media has such an impact on people today because brands get influencers and/or celebrities to promote products because everyone believes that if a celebrity is eating or using a certain product then they should too!

[Sara Wiley @sarawiley_]

@AlexaKaye3 @Cannes_Lions @BurgerKing I would use social media ads and or influencers through social media platforms to get the message out about Burger King. Influencers and social media ads have such a strong impact on people nowadays because everyone has social media. #ICMKTG #UAkronMarketing

[Sara Wiley @sarawiley_]

@AlexaKaye3 @Cannes_Lions @BurgerKing I think that with Burger King announcing they are the only preservative free fast food restaurant will force other fast-food joints to add preservative free foods to their menu so they don’t lose customers to Burger King.#ICMKTG #UAkronMarketing