Randy McFarland

[Randy McFarland @RandyMc2023]

@laurenwalk08 @LaurelAynne @Capitaldemarca I agree completely, modern brands are not just the products they sell, but the ability of them to give back to the community. Not only is it a good marketing strategy, but it is also received very well. #ICMKTG #WVU315

[Randy McFarland @RandyMc2023]

@LaurelAynne @Capitaldemarca 2.@7eleven has 7/11 day and this incredibly arbitrary date makes me so excited for no good reason. Im a sucker for a good deal, and to be able to fill my massive souvenir cup from 2011 for $1.50 brings me joy.

[Randy McFarland @RandyMc2023]

@LaurelAynne @Capitaldemarca 1. I think this is very well received. Consumers are already looking through the comments, and brands responding to these post give them a free opportunity to be seen from a more personal light. #ICMKTG #WVU315

[Randy McFarland @RandyMc2023]

@eting58 @CopywriterBob I completely agree with this. You want to offer the service of a casino, but not in a way that reads as money hungry/immoral #ICMKTG #WVU315

[Randy McFarland @RandyMc2023]

@LaurelAynne 2. Artist danger their brand because where artist go to die is Las Vegas, and Las Vegas is strongly associated with gambling. Almost like these celebrities have nothing left to do, so now they are tell you to come to a casino( while getting paid to do it)#ICMKTG #WVU315

[Randy McFarland @RandyMc2023]

@LaurelAynne 1. The way I view it, you would never see a celebrity advertising in these ways for products such a nicotine, and in a sense these are both recognized addictions. What should be marked is the casino itself , not the gambling aspect #ICMKTG #WVU315

[Randy McFarland @RandyMc2023]

@NurgazievaEmma @LaurelAynne I agree that online advertisement will advance in ways we can't predict in the future, but I also think consumers are wanting advertisements that are visible and tangible as well. #ICMKTG #WVU315

[Randy McFarland @RandyMc2023]

@LaurelAynne (2/2) In the future, I see the field progressing to a point where we won't market just products/services, but brand experience and the customer journey. Not why consumers buy products, but why they should buy into the experience. #ICMKTG #WVU315

[Randy McFarland @RandyMc2023]

@LaurelAynne (1/2) Marketing isn't just a means to sell a product, but a way of effective communication. Marketing can be used in a non-profit setting to help bring attention to a important cause, but also can bring awareness to other important topics and iniatives #ICMKTG #WVU315

[Randy McFarland @RandyMc2023]

@HunterD1894 @JennLStevens I agree completely! Due to the isolation faced in the lockdown of Covid-19, mental health has been on the forefront of social welfare issues. Non-profits need to focus on addressing these topics and de-stigamize them #ICMKTG #WVU315

[Randy McFarland @RandyMc2023]

@LaurelAynne (2/2) One of my favorite non-profits is the @RMHC. Last month I was able to hear a testimonial from someone in the same hometown/age as me about how they were able to make her battle into remission just a little better. She said they made it feel like "home" #ICMKTG #WVU315

[Randy McFarland @RandyMc2023]

@LaurelAynne (1/2) I think the biggest trends to gauge people in "Giving Tuesday" is Flexibility and "Futureproofing". With the consumer behavior changes seen from covid-19, people with the discretionary funds able to donate want to invest in an organization with longevity #ICMKTG #WVU315

[Randy McFarland @RandyMc2023]

@Kiidxkai @AlexaKaye3 I agree to disagree in the fact that pumpkin is gross. However I do agree pumpkin spice has become a sort of harbinger for the rest of fall. When people see pumpkin spice they know its the start of the holiday season! #ICMKTG #WVU315

[Randy McFarland @RandyMc2023]

@LaurelAynne I think pumpkin spice gained so much fame because it invoked a sense of holiday spirit, it gave life to a flavor that typically wasn't seen in coffee. With the state of the consumer world,we are beginning to see a love for hybrid flavors such as pumpkin spice/chi #ICMKTG #WVU315

[Randy McFarland @RandyMc2023]

@_shelljessica_ @AlexaKaye3 @amazon I completely agree, it allows consumers to isolate the bulk of their shopping into one location. It also helps consumers that are insecure with their bodies and aren't as inclined to try on clothing in a physical capacity, as well as pushing them to buy more #ICMKTG #WVU315

[Randy McFarland @RandyMc2023]

@LaurelAynne 1.) Consumers are always looking for ways to streamline the shopping process, and virtual dressing rooms are this. It allows consumers to try on much more clothing in a small time frame. 2.) A potential issue with this is consistency from virtual to tangible. #WVU315 #ICMKTG

[Randy McFarland @RandyMc2023]

@MarketingMica @AlexaKaye3 I think this ia great idea because it also can be used as an anti-poaching initiative. Allowing national parks to take a certain amount per build-a-bear sales to go towards animal conservation. I also just think a park ranger bear would be adorable. #ICMKTG #WVU315

[Randy McFarland @RandyMc2023]

@LaurelAynne I think the biggest characteristic in two brands coming together is whether or not the products/services they offer can work together. For instance Mcdonalds would never partner with a dating website. I think a good co-branding would be Champion and Marvel Comics.#ICMKTG #WVU315

[Randy McFarland @RandyMc2023]

@oschman_sarah @LaurelAynne I completely agree with it. This type of technology helps to predict consumer needs as well as provide background to the culture and environment of particular demographics. Such as how different cultures respond to thing differently because of respect reasons. #ICMKTG #WVU315

[Randy McFarland @RandyMc2023]

@LaurelAynne Audio mining helps to recreate human influx. Such as when we ask question, the tone at the end of our sentence goes up. I do however believe emotional expression in articulation is important to emotional connection #ICMKTG #WVU315