Jorge Betancor

building and learning

[Jorge Betancor @JorgeBetan2003]

What was the first thing you ever sold, and who bought it?

[Jorge Betancor @JorgeBetan2003]

How well do you think this brand would do in today’s market ?

[Jorge Betancor @JorgeBetan2003]

Brands I'd build with unlimited money, #1: PROTS

Sauces are everywhere right now, but "healthy" ones still taste like a compromise.

PROTS: protein, clean ingredients, a sauce you'd pour on dinner because it's good. Hot honey first, one creator who cooks and trains to bring the audience.

Shame it's only a mockup. Would you buy it?

[Jorge Betancor @JorgeBetan2003]

@wilczyn What you think of it ?

[Jorge Betancor @JorgeBetan2003]

@wilczyn https://t.co/4M3Y3K6D2R

[Jorge Betancor @JorgeBetan2003]

@aiwithadb https://t.co/4M3Y3K65dj

[Jorge Betancor @JorgeBetan2003]

@anupamrjp https://t.co/4M3Y3K65dj

[Jorge Betancor @JorgeBetan2003]

@lightsilver323 Not saas but https://t.co/4M3Y3K6D2R please feedback
Is allowed

[Jorge Betancor @JorgeBetan2003]

@elgermerlo https://t.co/4M3Y3K6D2R

[Jorge Betancor @JorgeBetan2003]

What you guys think of what I’m
Building ? Any feedback is welcome.
https://t.co/Gfievt3deh.

[Jorge Betancor @JorgeBetan2003]

More founder stories and building Coffe chat inside it. Members-only builders networking through coffee, https://t.co/4M3Y3K6D2R

[Jorge Betancor @JorgeBetan2003]

Borrowed demand: sales that only show up while you pay for them.
Ads, discounts, influencer bursts.

Stop paying for a month. What's left is what you actually built.

[Jorge Betancor @JorgeBetan2003]

@ColeKosco_ How do you work on distribution and get traction at the very start ? I’m building https://t.co/4M3Y3K6D2R and would appreciate tips!

[Jorge Betancor @JorgeBetan2003]

Went to buy protein bars. IQBAR caught my eye, but the store's price sticker hid the 12g protein line. That was the number I was looking for, so I would've passed. You can get the branding right and still lose the sale at the shelf.

[Jorge Betancor @JorgeBetan2003]

@Gaus450 The future Founders Network!

[Jorge Betancor @JorgeBetan2003]

Brands I'd build with unlimited money, #1: PROTS

Sauces are everywhere right now, but "healthy" ones still taste like a compromise.

PROTS: protein, clean ingredients, a sauce you'd pour on dinner because it's good. Hot honey first, one creator who cooks and trains to bring the audience.

Shame it's only a mockup. Would you buy it?

[Jorge Betancor @JorgeBetan2003]

Hamdi Ulukaya bought a yogurt plant Kraft was closing. 2005, paid with an SBA loan.

Oct 2025: Chobani raised $650M at a $20B valuation.

What a giant throws away can be your head start.

[Jorge Betancor @JorgeBetan2003]

@nacimlah Nice to have you here Nacim!

[Jorge Betancor @JorgeBetan2003]

@boardyai Growth and insane ideas, invest in me!

[Jorge Betancor @JorgeBetan2003]

What I'm taking with me: your best marketers might be the people you already admire.

Give them something good first. Ask for nothing.

Day 2/100

[Jorge Betancor @JorgeBetan2003]

19 years old. Delivering pizzas at night. £1,000 of savings.

Ben Francis spent it on a sewing machine and a screen printer, and turned his parents' garage into a factory.

That garage became Gymshark, a £1B+ gym brand.

[Jorge Betancor @JorgeBetan2003]

Then he mailed his clothes to the fitness YouTubers he watched.

“All my heroes were YouTubers, so I'd send them products.”

Their fans became his customers. 2020: General Atlantic buys 21% at a £1B+ valuation.