Joseph

Creating lifetime customers for you by funneling them from Meta ads to email lists+flows for sustainable scalable revenue so I can be in my van more.

[Joseph @JosephBrennan9]

Have you read this interesting chapter from this John Maxwell book?

You’ve probably heard “focus on your strengths” but never been told how…

Here are 4 strategies to find your strengths (from Maxwell):

1. Ask, “What Am I Doing Well”
-Not, “what am I doing right”

2. Get Specific
-Incompetence is universal. Strengths are niches.

3. Listen for What Others Praise
-Your strengths will capture the attention of others.

4. Check Out the Competition
-If you can’t do it better than them, don’t waste your time!

And remember:

“Almost every man wastes part of his life in attempts to display qualities which he does not possess.”

(Source: “Leadership Gold”)

[Joseph @JosephBrennan9]

@MorganTayDotcom From the great country of Texas 🤠

[Joseph @JosephBrennan9]

It’s always weird asking older people for UGC videos to put on the interwebs …

But offering free stuff helps! 😁

And they convert like crazyyy 🥳

[Joseph @JosephBrennan9]

Such a peaceful afternoon spent here…away from the noise of the world.

If you ever have the chance to visit Cloudcroft NM, you can camp in like 4 different climates within an hour drive. Ridiculously cool. (We went in the Fall)

[Joseph @JosephBrennan9]

@CharlieImperium Truest thing I’ve seen in my timeline today…bring back respect for the trades 😮‍💨

[Joseph @JosephBrennan9]

Meta’s algorithm is insane.

The growth from even just 3 years ago blows my mind.

It’s so fun to connect business owners and products to the people that really want and appreciate them.

[Joseph @JosephBrennan9]

ABT: Always Be Testing

Here’s my Meta Ad testing sequence:

1. The product
2. The creative
3. The headline
4. The first line(s)
5. The main copy
6. The audiences
7. The campaign structure

*Only test ONE variation at a time, otherwise you can’t be sure of your results*

[Joseph @JosephBrennan9]

Marriage and Marketing are surprisingly similar.

When you get married, you realize in the daily presence of someone else, how selfish you truly are…

(Especially when there’s chores to be done)

When writing copy as marketers, we often think we’re “drilling into our customer avatar” but we’re really just producing what WE think they want.

Until we step outside ourselves using humility and market research , we’ll always be left thinking, “Why didn’t they buy? That was great copy!”

[Joseph @JosephBrennan9]

Recent Meta results for another client after 28 days through organic posts and paid ads 🤩

-Reach up: +478%
-Engagement: +172%
-Impressions: +580%

If you’re looking for this kind of exposure through Facebook and Instagram, send me a DM and let’s chat!

[Joseph @JosephBrennan9]

This Meta ad copy for a campaign I’m building for a client is seemingly simple, but captures the heart of the customer we’re targeting with a fun style, functional benefits, and social proof:

[Joseph @JosephBrennan9]

Just hopped off a discovery call with a prospect and he made a great point:

He said, “I’ve only been using organic socials and have spent the majority of my time perfecting my product…after 3 years I feel ready to invest in Meta ads.”

Nothing kills sales like a bad product.

[Joseph @JosephBrennan9]

How to write effective short copy for Meta ads that converts:

Hook: use a question to stop your prospects scroll

Insert your product/service and make it relevant…

Insert your clear call to action with an enticing offer…

Use “Learn More” “Shop Now” buttons to convert better.

[Joseph @JosephBrennan9]

So many struggling business owners I talk to spout a version of:

“I’m too busy to learn marketing and I can’t afford to hire someone.”

The true is, until you give up that control, you won’t see your business grow and you’ll plateau/burn out.

Bottlenecks are rarely visible…

[Joseph @JosephBrennan9]

Copywriting isn’t about telling a story.

It’s about making your story instantly relevant to your audience’s situation.

Until you internalize that, you’ll learn to write great stories but find yourself wondering why no one buys.

[Joseph @JosephBrennan9]

Do you go to your preferred barbershop/salon for the best possible haircut,

or because you genuinely like the person cutting/styling your hair?

Do you pay more for that person or the specific cut you like?

Curious.

(I’m assuming if you like the person they do a good job)

[Joseph @JosephBrennan9]

People always worry about job security…

Study the human condition/psychology and apply it to business through a specific niche and you’ll never be broke…

No matter how intricate AI becomes.

It also helps to know how that selling is not convincing, it’s truly meeting a need.

[Joseph @JosephBrennan9]

@dickiebush This really helped me…I need to put more time into this…thanks!

[Joseph @JosephBrennan9]

@lucawashenko This was super informative, thanks you and congrats!

[Joseph @JosephBrennan9]

And now you’ve not only connected with your audience in the deepest and most authentic way, you’ve also doubled your conversions :)

[Joseph @JosephBrennan9]

How to double your conversions by taking your messaging from broad to specific:

Focus on these 3 areas:
[THREAD]

[Joseph @JosephBrennan9]

3. Drill into the specific mistakes they’ve already done that haven’t fixed the problem

This third one is EXTREMELY important because it’s connecting with someone who’s already taken action, meaning your lead quality instantly goes up!