Yesterday I uploaded my auto insurance policy to Meta @Muse and asked for a better rate with identical coverage. In ~5 minutes, it found a policy saving me $3,500 /year, bought it, and canceled my old one.
I knew I was overpaying. I’d abandoned several attempts to switch because insurance websites and aggregator portals are so painful.
Why fill out forms, compare quotes, and field sales calls when an agent can finish the entire job in five minutes? Killer product.
Hi @codygibbs - Great feedback, thank you!
1) We've gotten similar feedback and are working on a solution for this. We've seen good results for this use case if you use that as a rejection reason and call that out in your reason for rejection. We're also adding a stable control for this, as we know it's top of mind for many with pending legislation (ETA: next week)
2) We pull down all lifestyle imagery already associated with a product and use these. We are also adding an ability for you to upload more imagery associated with a product on the Products tab (ETA: tmrw). Great feedback though re: having a bank of 'approved' images that can be used broadly. Will look at adding this.
I worked on ads products at Meta during the peak hypergrowth years.
A few things almost nobody outside the company understands about how the machine actually worked 👇👇
8. One of the biggest shifts in Meta advertising history is happening right now.
Meta’s algorithms increasingly automated away the manual targeting, bidding, and optimization decisions marketers used to make themselves.
Creative testing is now the biggest remaining lever.
The brands that win now are the ones that can generate and test creative the fastest.
That’s why I’m building Tempo.